COLLEGE OF BUSINESS
Curriculum Committee
April 9, 2013
Page 1 of 1
2012-13 #9
College of Business
Other catalog change: Page 53, 2012-13 Graduate Catalog
Note: This certificate was approved by the GCCC, 2nd meeting, 11/12/12. It is being relocated to the
college section of the Graduate Catalog from the Department of Marketing section.
Certificates of Graduate Study
Entrepreneurship (12)
↓
Managerial Leadership (12)
↓
Strategic Marketing (12)
This certificate will provide graduate students with a set of courses focused on the development
of marketing tactics and strategies that can be utilized across diverse business areas. It is
designed to help grow students’ skills and abilities in the areas of products/services marketing and
general marketing strategy development.
Students must achieve an average GPA of 3.00 in the courses applied toward the certificate and
complete all certificate course work within six years immediately preceding awarding of the
certificate. Some courses may have prerequisites that are not part of the certificate curriculum.
Applications are available in the College of Business Office of MBA Programs. Students must be
in good academic standing to be eligible.
Requirements:
MKTG 654 – Marketing Management (3)
Three of the following:
MKTG 625 – Buyer Behavior (3)
MKTG 626 – Brand Management (3)
MKTG 630 – Services Marketing (3)
MKTG 655 – Promotional Strategy (3)
MKTG 660 – Marketing Seminar (3)
MKTG 664 – New Product and Service Innovation (3)
Rationale: This certificate is better located in the MBA section of the catalog as it was created for MBA students
who indicated an interest in the marketing area.
Department of Marketing
Other catalog change: Page 63, 2012-13 Graduate Catalog
Note: This certificate was approved by the GCCC, 2nd meeting, 11/12/12. It is not being deleted but
relocated to the college section of the Graduate Catalog from the Department of Marketing section.
Certificate of Graduate Study
Strategic Marketing (12)
↓
Rationale: This certificate is better located in the MBA section of the catalog as it was created for MBA students
who indicated an interest in the marketing area.