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.A~k a sIiiipic of college students these two
How happ~ are
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LItiestiolls:
u with your life in general?” (Ansu ers n
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scale at I to
Ho” nianv dates did you have last month
The correlation between answers is r = —0.012 when i ked in this order. Lt appear’
that dating has little to do with happiness. Reverse the rdcr ot the qUestions, however,
and r = 0.66. Asking a question that brings dating to mind makes dating success a hi~
factor in happiness.
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TABLE S
TABLES
Random digits
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101
102
(03
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105
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107
108
109
110
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112
113
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115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
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82739
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15529
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54580
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96927
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2—
Cell phones and brain cancer. A study of cell phones and the risk of brain cancer
looked at a group of 469 people who have brain cancer. The investigators matched
each cancer patient with a person of the same sex, age, and race “ho did not have
brain cancer, then asked about use of cell phones.2 Result: Our data suggest that use
ofhandheld cellular telephones is not associated with risk of brain cancer.” Is this an
observational study or an experiment? Why? What are the explanat r~ md response
variables?
How long did I work? A psychologist wants to know ii the difficulty of a task influ
ences our estimate of how Long we spend working at it. She designs two sets of nia:es
that subjects can ~sork through on a computer. One set has easy mazes anti the other
has hard mazes. Subjects work until told to stop (after 6 minutes, hut subjects do not
know this). They are then asked to estimate how long they worked. The psychologist
has 30 students available to serve as subjects.
(a)
Describe the design of a completely randomized experiment to learn the elfect
oldifhculty on estimated time.
(b)
Describe the design of a matched pairs experiment using the same 30 subjects.
jflt
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9
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Attitudes toward homeless people. Negative altitudes toward poor people are
common. Are attitudes more negative when a person is homeless? To find out, read
to subjects a description of a poor person. There are two versions. One begins
Jim is a 30-year-old single man. He is currently living in a small single-room
apartment.
The other description begins
Jim is a 30-year-old single man. He is currently homeless and jives in a shelter
for homeless people.
Alter reading the description, ask subjects what they believe about Jim and what
they think should be done to help him. The subjects are 544 adults Lnterviewed by
telephone)2 Outline the design of this experiment.
Experimental design. The clinical trial was a completely randomized experiment
that asstgned 240 patients at random among 4 treatments as follows:
Antibiotic
pill
Placebo
pill
53
60
64
63
Sterotd spray
Placebo spray
(a)
Outline the design of the experiment.
(b)
How will you label the 240 subjects?
(c)
Explain briefly how you would do the random assignment of patients to treat
ments. Assign the first 5 patients who will receive the first treatment.
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Cell phones and driving
Does talking on a hands-free cell phone distract dri~ers? Undergraduate students
“drove” in a high-fidelity driving stmulator equipped with a hands free cell phone. Thc
car ahead brakes: ho” quickly does the subject react? Let’s compare two designs for this
experiment. There are 40 student subjects available.
In a complet ly randomized design, aLl 40 subjects are assigned at random, 20 to simply
drive and the other 20 t talk on the cell phone while driving. In the matched pairs design
that was actually used, all subjects drive both with and without using the cell phone.
The two drives are on separate days to reduce carryover effects. The order of the two
treatments is assigned at random: 20 subjects are chosen to drive first with the phone,
and the remaining 20 drive first without the phone.8
Some subjects naturally react faster than others. The completely randomized design
relies on chance to distribute the faster subjects roughly evenly between the two groups.
The matched pairs design compares each subject’s reaction time wtth nd without the
cell phone. This makes it easi≥t to see the effects of using the phone.
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