Consumer Trend Tracker
In case you missed our March set of postcards here are the examples of new products from
around the world.
More information can be found at
http://www.bordbia.ie/industryinfo/publications/bbreports/pages/consumerlifestyletrends.
aspx
If you would like to be added to our physical postcard mailing list please correspond to
tom.collins@bordbia.ie
Sub-trend : Conveniently There
Fashion Finder through ASOS, GB
Fashion Finder gives other retailers access to ASOS customers,
widening access to far more brands than ASOS carries to the
consumer. It also gives consumers more scope to interact with
other customers online and consult style guides and consumer
feedback.
Access all Tesco products through its Facebook page, GB
Tesco recently launched its Facebook page which hosts all of
Tesco’s products and services from food to banking. The page is
intended to improve customer service through social media, and
consumers are invited to speak directly to the brand with its
discussions and customer relations tabs. It also plans to include
promotions on the site which will be exclusive to Facebook users.
Good coffee on-the-go, GB
Costa Express bars are soon to be launched across the
country, offering coffee shop standard coffee in easy to reach
and on-the-go formats. Bringing good quality products to the
consumer in mobile packaging solutions is relatively new, and
reflects the growing desire for convenience that doesn’t
compromise on quality.
Sub-trend: Finding Balance
ASDA dating, GB
UK supermarket ASDA has created a dating site based on
the shopping habits of members. ASDA Dating matches
singles based on their food preferences, after filling out
questionnaires on their favourite foods and then viewing
other singles who answered similarly. Users can also set
up profiles listing additional information and can access
Agony Aunt Lynn for lonely hearts advice.
Satisfy body and mind in La Pizzateca, Spain
Madrid’s new La Pizzateca gives patrons the opportunity
to satisfy the hunger of both body and mind by
combining both books and pizza under the same roof.
There are even special offers on both products, for
example the ‘menu de las letras’ includes a slice of pizza
and a book for just EUR 5.
Vent tents for stress, Australia
Coolridge mineral water’s recent campaign in Australia
encourages people to vent their stresses and laugh them
away, sponsoring standup events and creating ‘vent
tents’ for people to let it out and re-gain balance in their
lives.
Sub-trend: Good Causes
Pepsi Refresh struggling communities project, USA
Pepsi Refresh Project is crowd sourced marketing effort to
revamp U.S. communities. Pepsi has set aside USD 20
million to fund a variety of community projects across
America which consumers suggest and vote on which ones
are funded. Winning projects should ‘make us think, inspire
us and ignite participation; tying in with Pepsi’s ‘Refresh
Everything’ campaign with its tagline ‘Every generation
refreshes the world’.
Donate to the country of origin with every drink bought,
USA
Australia’s Shebeen bar asks patrons that they drink an
exotic beer or glass of wine every time they visit the bar,
and each time they do a donation is made to the
beverage’s country of origin. The soon-to-be-opened bar
bills itself as nonprofit, showcasing drinks from the
developing world and benefiting development projects in
those countries for each sale.
Clean water for every bottle of wine, USA
CellarThief is trying to help alleviate the huge problem of
lack of safe and clean drinking water by donating 100
days’ worth of clean water for every bottle of wine it sells.
It has partnered with Charity: Water to provide clean
water to those who need it with every sale, including
bonus donations every time a wine sells out.