BRAND INTRODUCTION
Health & Wellness
Meat-Free
Who We Are..
•Company Name: Dee’s Wholefoods Limited
•Brand Name: Dee’s “Eat Well, Be Happy”
•Brand Launch Date: July 2009
•Location: Cork, Ireland
•Listings: SuperValu, Dunnes Stores, SuperQuinn, Tesco
•Distribution Channels:
•Ireland: Horgans Delicatessan Supplies
•U.K.
Marigold Health Foods
What We Do..
We create delicious Wholefood Burgers loaded with health benefits; made of nutritious whole
grains, beans and superfood seeds (hemp and sunflower seeds)
We are a 100% Plant-Based Food Company dedicated to recycling, composting and supporting
fair-trade producers.
Mission: We are committed to improving the health and happiness of those around us.
"Eat Well, Be Happy"
2007/2008 Farmers Markets & Events
Building customer lists at every market and event
2008 Advanced Food Development Programme
Bullseye Food Marketing, SCEB, Cork County Council Economic Development Section
A big empty unit – SCARY!
1st Packaging Development
SHOP 2008 – Building STORE list
Focus this year on branding, packaging and attending festivals and events
2009 – Rebrand from Veg-e-Que to Dee’s and Launch in UCC
New Packaging
Awards – FREE PR!
2008 - Shell Livewire Young
Entrepreneur Award winner
2009 - Highly Commended in
JFC Awards
2009 - Scooped Pigsback.com
Irish Enterprise Award
2009 - Mitchelstown Food
Festival "Best Product at
Show“
2010 - Dragon's Den Winner
2011 - Small Firms Association
National Award
2010 - the cycle
CUSTOMERS
MULTIPLES
SALES
MARKETING
DISTRIBUTION
Customer must remain No. 1
How we maintain customer relationships
•Generate Demand for your products via PR getting column inches, customers look for
your product in-store, they buy it you want to know what they think.
•The more people hear about your product the better
•Put yourself out there, get involved with SOCIAL MEDIA
FACEBOOK AND TWITTER
CUSTOMERS
-Micro sales-reps
-Informed about in-store promotions
-New product development
BUILDING YOUR BRAND
-AND
-Stores
-Highlight in-store activity
-Interact with potential new customers
Clear and consistent communication of brand values over all channels.
1. DISTRIBUTION
Management
Key– you issue one invoice and wait for one cheque
this hugely cuts down on your admin cost
2. CLOUD BASED COMPUTING
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•
•
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Web-based accountancy – no software needed
FREE CRM software such as ZOHO CRM
GOOGLE DOCS
Smartphone
All this means that your office is where ever you are.
3. Sales Team
3. A good PR company to write your press releases.
4. A smartphone!
5. A notebook for scribbling your next idea! You can input these into CRM also and
view progress of projects.
Our Products..
Organic Wholefood
Burgers
Omega Burger 230g
Multi-Grain, Seeds and Vegetables
Spicy Bean Burger 230g
Adzuki Beans, Whole-grains &
Vegetables
Our USP’s..
• FREE FROM: gluten, dairy, eggs, soy, wheat
•Easy to store, easy to cook, great for kids too!
•100% Vegan & 100% Organic
•No added salt, sugar or additives of any kind
•Low Saturated Fat
•High Nutritional Health Value
•High Satiety – balanced protein and fibre content (keeps you feeling full)
•Low G.I. - suitable for diabetics
Approved by Irish Coeliac Society
Why we are different..
•We have created an innovative range of fresh, organic, Wholefood burgers.
•We use the very best ingredients combined with Organic and Fair-Trade grains and
spices.
•All our products are gluten free, soy-free, vegan, additive free and naturally low in
salt and saturated fats.
•All our products have a HIGH Nutritional Health value, through the use of natural
ingredients and fresh vegetables
2011
•Exporting to the UK
•Small Firms Awards Finalist
•SuperValu Supplier Development Programme
•Bord Bia/Smurfit Fellow – UK Market
•Exploring opportunites in Scandanavia and Middle East
•Exhibiting at Taste of Cork in Chicago
•Artisan Catering at “Bloom in the Park”
•Working on our website.