KEY ACCOUNT
MANAGEMENT
TRAINING SKILLS
OVERVIEW
Key account management and the development of key accounts are critical to an
organisation’s success of failure. It is the larger order or longer-term contract that
can smooth out the cash flow and create significant profit potential. Multiple
relationship management, networking and strategic planning are all crucial skills to
maximise and maintain the potential of key accounts. This course provides delegates
with practical and effective strategies to ensure that key account relationships are
nurtured into highly valued partnerships
OBJECTIVES
After the training workshop, participants will be able to:
 Complete a successful transition into a key account manager’s role
 Construct and implement clear strategic plans to consolidate your key
account relationship and gain valuable new and repeat business.
 Recognise and deal effectively with competitor threats
 Develop strong personal links with all the key individuals in your major
accounts and turn relationships into long-term partnerships.
WHO SHOULD ATTEND
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Key account executives, account managers and those who are progressing
into a key account management role or who have limited experience in
managing accounts.
WORKSHOP OUTLINE
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Account Management: It’s A Big Business
Research Your Customers Profile and Position
Planning A Key Account Strategy
Relationship Management
From Relationship to Partnership
Teamwork to Support Key Account
If you have any enquiries, please contact
+60 (3) 56213630 or
email: info@comfori.com