Continuing Education and Workforce Development
The Queensborough Community College’s Continuing Education and Workforce
Development (CEWD) division will be an educational resource to the local and surrounding
communities, providing quality programming for students seeking to enrich their personal
lives, advance their academic skills, or develop their professional careers.
Core Activities and Performance
Core Activity
Key PI
Indicators
Provide Accessible Programming
Offer offsite courses; work with ACE VESID liaison; increase
online programming
add 2
programs
offered at the
Flushing
Center; add
1 additional
on-line
programs
added;serve
all disabled
students
requesting
assistance
through
VESID
Raise Academic Quality
Observe and evaluate faculty; increase number of courses taught lead and
by QCC faculty; collaborate with credit faculty in designing new
develop
programs
university
wide
standards for
CE Program
Quality;
observe 10
faculty;
increase # of
QCC faculty
by 4;
Collaborate
with QCC
faculty on 2
new
programs
Expand CE Programs
Increase custom designed programs
increase #
by 2
programs
Increase CE Enrollment
Increase custom desinged programming; launch new marketin
gstrategies; earn new grants
enrollment
increase by
1% (40);
launch 2 new
marketing
strategies;
be awarded
2 grants.
Increase Net Revenue
Launch new pricing strategies; magage operating expenses;
launch new market-driven vocational programming
establish
new pricing
strategies for
Kids College
Summer
Academy;
decrease
operating
expenses in
catalogue/
mail
production;
earn new
revenue
streams from
vocational
programming
Department-Sponsored Staff Development Activities
Activity Type
Topic
Date
Total
Allied Healthcare Three Core Competencies
11/10/2010
45
Raising the Bar on CE Program Quality Standards
5/13/2011
58
gave presentations
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Jerri Lynn
Fields
Allied Healthcare Three Core
Competency Model
Fall 2010
Denise
Ward
Presentation on CE Program Quality
for which D. Ward was task force
chairperson. Effort worked on from
September 2010 through June 2011
Spring 2011
Denise
Ward
Allied Healthcare Three Core
Competency Model
Fall 2010
Jerri Lynn
Fields
Attended as co-project director on
21st CCLC grant
Spring 2011
Jerri Lynn
Fields
mandatory training for 21st CCLC
administrators
Spring 2011
Jerri Lynn
Fields
Learned both marketing and
Spring 2011
programming strategies for recession
era.
Jacqueline
Montgomery
Attended to improve programming
for Kids College Summer Academy
Spring 2011
Denise
Ward
Attended as a 21st Century Campus
Learning Communities awardee.
Spring 2011
Denise
Ward
Mandatory training for project
directors
Spring 2011
Conference Presentation,
other
Conference, workshop,
training attended
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Jeff
Chen
With Jerri Lynn Fields, awarded $
Summer 2010
17,250 for design and development
of workshops and training program
for building owners and
superintendents managing buildings
to educate them on compliance with
2012 sustainability laws.
Jeff
Chen
One year grant to provide
programming for second year
incumbent workers and first year
students all of whom work in hotels.
Training was done at the hotels and
at the Flushing Center site.
Summer 2010
Jerri Lynn
Fields
Awarded subcontract to teach
Medical Billing and Coding program
to misdirected youth.
Fall 2010
Denise
Ward
3 year Federal (pass thru NYSED)
grant for $2.2 M. Serve high school
students after school and in the
summer and 200 middle school
students.
Spring 2010
Jerri Lynn
Fields
Reviewed University Wide
Fall 2010
Submissions during three semesters.
Arpy
Coherian
For University CE Data and
Technology Work Group
Fall 2010
Barbara
Nascewicz
University wide Program Quality
Work Group
Fall 2010
Denise
Ward
Lead committee on Professional
Development
Fall 2010
Grants awarded (title,
awarding agency, amount
and period of award)
Service as a
reviewer/editor/
consultant
Service to department,
College, University,
community, and/or
professional society
Changes in Department within Last Year
Change Type
Change
Reason
Semester
CE Office was redesigned to accommodate
cubicles and reception area space.
Both Jeff Chen, Director of Workforce Fall 2010
Programming for both campus and
Flushing Center Programs and Anna
Figetakis, Kids College Coordinator,
needed workspace for part time use. (2
-3 days a week) In addition, space was
developed for the 21st CCLC grant
program manager.
Facilities/Space
Changes in Department within Last Year
Change Type
Change
Reason
Semester
Flushing Center office space was reallocated Queens College vacated the space and Fall 2010
to accomodate an office for the new director, QCC is now soley responsible for its
Jeff Chen.
management.
Assessment and Evaluation
KPI
Target Outcome
Actual Outcome
Offer courses
offsite/off campus
offer 2 programs offsite
6 programs were offered offsite Continue to bring
Completed
-- in high schools, at Hotels,
students to worksites and
Crystal Windows, NY Times, and alternative venues.
in theatres in NYC; at CBO
(Strive)
Partner with ACE
Partner with one CUNY
CUNY offices to
college
provide programming
at additional sites
and provide
programming for
partner students on
site.
Partnered with Queens College to Continue to develop
Completed
provide allied healthcare
partnered programs with
programs both at QC and here at CUNY colleges
QCC
Increase Online
Programming
Add 2 online program
offerings
Through our partnership with
ed2go, added 3 new programs.
continue to expand
program offerings
through ed2go and
through hybrid
programs.
Completed
Increase number of
courses taught by
QCC faculty
Increase by 3
Increased by 5
Add 2 additional QCC
faculty in fy 2012
Completed
Collaborate with
credit faculty in
designing new
programs
Design 2 new programs
with faculty
Designed RN Refresher and
Greenworks Practicum
Design 2 additional
programs with faculty in
fy 2012
Completed
Increase custom
designed
programming
design 2 custom designed
programs
Both RN Refresher and
Greenworks Practicum are
custom
Design one custom
program in FY2012
Completed
Increase CE program 2 professional programs
offerings with
and 2 K-12 programs
empahsis on
professional and
workforce
development and k12
Action Plan
Status
completed 4 prof. programs Continue to develop new Completed
Medical Billing/Coding for Strive- programming in these
MYDC grant; for WDI Hospitality two sectors.
grant; for Greenworks Practicum
and for K-12 for Kids College and
the 21stCCLC grant
Launch new
launch one new web
CE launched it's Facebook and
marketing strategies strategy and one new print Twitter and gained access to
strategy
organizations in Queens who did
eblasts for our programs, such as
the Queens Chamber of
Commerce; Also built our opt-in
number of students for our eblast
strategies. Also placed our
catalogues and brochures in
healthcare insitutions, schools
and public offices. attended fairs
and recruiting events.
Build our e-strategy by
Completed
purchasing targeted
email lists and by
partnering with
institutions to allow us to
eblast to their
constituents. Also send
our own faculty and staff
direct marketing pieces.
Assessment and Evaluation
KPI
Target Outcome
Actual Outcome
Action Plan
Status
Earn new grants
be awarded 2 grants
CE was awarded 4 grants this
year.
Apply for 4 grants, be
awarded 2 in fy 2012
Completed
Launch New Pricing
Strategies
Raise prices on select
programs to bring to
market levels;
Raised tuition prices in Kids
College classes and some Prof.
Certificate Programs.
Change pricing structure Completed
for 50+ Club and raise
prices for additional PD
and KC programming.
Change discounting
structures
Manage Operating
Expenses
Reduce Catalogue
Printing/Mail Service
expenses
Secured bids for multiple use
mail lists; condensed catalogues
from 4 to 1.
will secure bids for
multiple term catalogue
printing; will send only
one catalogue. and will
resequence classes to
ensure more students
enrolled in each section
and thereby reduce
instructor expenses.
Launch new
market-driven
vocational
programming
develop 2 new workforce
programs
Developed the RN Refresher and
launched it; the Home Health
Aide program and a new ESL
Bridge to GED program which is
a pre-vocational requirement.
Will launch 2-3 new
Completed
workforce programs in
healthcare, sustainability
and business
Observe and
evaluate faculty
teaching
Evaluate 50% of CE
Instructors teaching
Workforce/Professional
programs
Observed about 20% due to
request to halt observation by
CUNY Labor Relations admin.
Following the work of the Continuing
CUNY Program Quality
Committee and approval
by CUNY Central
administration, the new
teacher observation
procedures will be
implemented in FY 2012
Completed
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Provide Accessible
Programming
Design and Launch 6 new
programs on campus, at the
Flushing Center and in
industry, schools and CBO's
Design and launch 2 programs in
Workforce; 2 in K-12 and 2 in
Personal Enrichment
Program Managers work with
constituents; industry
groups, CBO's and other
CUNY Colleges to research
and develop programs;
recruit students and faculty
Raise Academic Quality
Implement Program Quality
CE Standards and Key
Indicators in programming,
instruction and customer
service
Design and implementation plan in
the summer of 2011 and launch 3
indicators for professional
development programs starting in the
fall of 2011.
Create an implementation
plan for new syllabus; new
student evaluations; and new
teacher observations in the
summer; begin launch in the
fall and continue in the
spring of 2012 procedures in
the summer of
Expand CE Programs
Add Industry Certifications to Gain AHIMA certification for Medical
2 workforce programs; win Office Asst; Gain Massage Therapy
two grants
Certification for new CEU accredited
programs; win one workforce grant
and one k-12 grant
Apply for I3 Federal Ed
grant, WDI CUNY grant and
two workforce grants within
the first 6 months of the year
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Increase CE Enrollment
On-line/web registrations
increase
email marketing to 5,000 people with purchase email lists; join with
a 18% response rate of web
community partners to
enrollments
market through their
websites; expand eblast
stratey
Increase Net Revenue
Decrease PS expense;
increase net revenue
Decrease PS expense by 5%;
increase net revenue by 8% over
2011
Reduce College Asst line;
resequence classes to better
fill classes offered and
thereby offering less
sections/courses. This will
decrease PS instructor costs.