Communications & Public Relations
The office of marketing and communications supports the college’s goals and priorities by
providing an integrated approach to the marketing, advertising, and promotional efforts for
all academic, administrative, and student-related programs, projects, and events.
The office works inform internal and external communities about major college events and
news stories, cultivate local and regional media, creative content to brand/promote the
image/mission/accomplishments of the college coordinate development and production of
college publications, manage content on the College web site, etc.
Core Activities and Performance
Core Activity
Key PI
Indicators
Communications and public relations
Inform the internal and external communities about all major
college events and news stories; provide publicity for campus
programs and initiatives via news releases; assist individual
departments with their communication needs; highlight student,
faculty, and alumni achievements; promote new initiatives; and
celebrate our alumni and major supporters/donors.
Yes
Marketing and advertising
Use industry-standard marketing techniques and develop creative Yes
content to brand/promote the image/mission/accomplishments of
the college, its students and its faculty, and work with individual
departments to increase the visibility of their programs and
outcomes.
Publications
Coordinate development, updating and production of official
Yes
college publications (catalogue/directory, handbooks, etc.) as well
as departmental and program brochures and other materials;
administer branding guidelines and provide technical assistance.
Website management
Oversee and manage content and organization of the College’s
website.
Yes
Department-Sponsored Staff Development Activities
Activity Type
Topic
Date
Total
Media coverage/photography for annual Partners for Progress gala
4/26/2012
10
Co-organized news conference for launch of the public phase of the Edge for 5/22/2012
Success campaign.
10
organized
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Alice
Doyle
QCC Computer Security Awareness
Course.
Spring 2012
Conference, workshop,
training attended
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Alex
Burnett
Participation in CUNY
Communications Council.
Spring 2012
Alex
Burnett
Participation in CUNY
Communications Council's crisis
communications committee.
Spring 2012
Alex
Burnett
Participation in QCC enrollment
management committee.
Spring 2012
Alice
Doyle
Participation in CUNY
Communications Council.
Fall 2011
Alice
Doyle
Participation in CUNY
Communications Council.
Spring 2012
Service to department,
College, University,
community, and/or
professional society
Changes in Department within Last Year
Change Type
Change
Reason
Semester
Appointment of Executive Director of
Marketing and Communications
Resignation of former Director of
Marketing and Communications; job
re-classification
Spring 2012
Personnel
Assessment and Evaluation
KPI
Target Outcome
Actual Outcome
Projects completed
on time, meeting
quality standards and
within stated budgets
.
Increase in number of
Projects completed on time. QCC Continue to focus on
projects completed on time 2011 annual report published
timely, high-quality
relative to agreed upon
(hard-copy and online).
production.
production schedules;
increase in number of
customer satisfaction
communications; increase
in number of publications
that have an online
“version” produced.
Continuing
Refresh of home
page and college
events calendar.
Frequency of adding
new and dynamic
content; number of
views on homepage
content areas.
New content added to
website homepage 3 – 4
times per week. Increase
number of views on
“Events” and “News”
categories over last year.
Continuing
New content developed and
added to website. Events
calendar function re-organized,
consolidated, and refreshed.
Action Plan
Continue to focus on
refreshing website and
updating website
content.
Status
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Communications and public Inform the internal and
relations
external communities about
all major college events and
news stories; provide
publicity for campus
programs and initiatives via
news releases; assist
individual departments with
their communication needs;
highlight student, faculty,
and alumni achievements;
promote new initiatives; and
celebrate our alumni and
major supporters/donors.
Development and distribution of
Focus on KPI completion.
regular news releases, external and
internal newsletters, and web
articles/blog posts/social media posts
on college news and faculty, student,
and alumni accomplishments.
Marketing and advertising
Use industry-standard
marketing techniques and
develop creative content to
brand/promote the
image/mission/
accomplishments of the
college, its students and its
faculty, and work with
individual departments to
increase the visibility of their
programs and outcomes.
At least three major advertising
campaigns directed at prospective
students/parents to include relevant
media and marketing vehicles.
Focus on KPI completion.
Publications
Coordinate development,
updating and production of
official college publications
(catalogue/directory,
handbooks, etc.) as well as
departmental and program
brochures and other
materials; administer
branding guidelines and
provide technical assistance.
Encourage the use of, and assist in
the development of, electronic
publications to achieve
communications goals, including the
college website, e-newsletters,
search engine optimization, social
media, etc. Develop online catalog.
Focus on KPI completion.
Website management
Oversee and manage content A greater level of organization and
Focus on KPI completion.
and organization of the
creativity exhibited across the college
College’s website.
website's navigation and design.