Prepared for:
Nick Miles, Asia-Pacific Region Manager
© IGD 2015
Today’s presentation
Asia’s evolving grocery markets
Trends influencing the meat category
Summary
Source: IGD Research
© IGD 2015
59.4%
54%
of the world’s
population
of the global
middle class
4.9%
8.5%
forecast GDP
CAGR 2014-20
grocery market
CAGR 2014-20
Source: theatlantic.com, UN Population, OECD January 2010, USDA economic research service, IGD Datacentre
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Asia’s grocery markets rising up the ranks
1
3
6
10
17
20
2,500
14%
14%
29
9%
7%
5%
5%
1%
0
2014
Source: IGD Datacentre
27
9%
9%
1,000
500
26
12%
2,000
1,500
21
2020
16%
14%
12%
10%
8%
6%
4%
2%
0%
CAGR (2014-2020)
Grocery market value US$bn
2020 Global
Market Size
Ranking
CAGR
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And the scope for future growth remains huge
Top 10 retailer market shares aggregated
Modern trade market size (estimates)
2012
90%
2015F
2020F
Japan
45%
47%
South Korea
44%
80%
70%
60%
50%
40%
37%
Thailand
34%
20%
Malaysia
18%
9%
Indonesia
7%
30%
20%
10%
0%
10%
Philippines
8%
7%
Vietnam
6%
6%
China
India
Source: IGD Datacentre, Retailers, IGD Research. Tracked modern retailers only
50%
5%
1%
2020
2014
1%
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Domestic and regional retailers lead the way
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
-
14%
13%
11% 11%
9%
8%
8%
6%
4%
4%
4%
7%
8%
9%
5%
6%
4%
2%
2014
2%
1%
2020
CAGR 2014-2020
Source: IGD Datacentre, Walmart sales include Yihaodian of which it currently owns 51% share
16%
14%
12%
10%
8%
6%
4%
2%
0%
CAGR 2014-2020
Sales, US$ (mn)
Top 20 grocery retailers in Asia in 2020F
Retailers with HQ outside Asia
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Meat consumption continues to grow
Hong Kong
+8%
Australia
+6%
+16%
Taiwan
China
+42%
Soith Korea
South
Korea
Japan
+26%
2006
+8%
Philippines
2016
+14%
+16%
Thailand
Indonesia
+15%
+10%
India
0
Source: FABRI, Rabobank
20
40
60
80
Kg/capita/annum
100
120
140
© IGD 2015
Trends influencing the meat category
Satisfying the
ever more
sophisticated
Asian shopper
Source: IGD Research
Communicating
quality and
provenance
Showcasing
product
expertise
Responding to
changing
lifestyles
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Middle classes demanding more and better products
Wide range – Fairprice, Singapore
Safety and hygiene – Aeon, Malaysia
Source: IGD Research
Premium cuts – City Super, Hong Kong
Health and wellness – Tops, Thailand
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Provenance and welfare has grown in importance
International – Aeon, Japan
Traceability – Tesco, Thailand
Source: IGD Research
Natural – Green & Safe, Hong Kong
Welfare – ParknShop, Hong Kong
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Imagery around the store to show quality
Walmart, China
Ole, China
Source: IGD Research
Cold Storage, Singapore
Walmart, India
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Counters and special features to engage shoppers
Ito Yokado, Japan
Tesco, Malaysia
Source: IGD Research
RT Mart, China
Depachika, Japan
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Education and expertise to differentiate
Auchan, China
Central Food Hall, Thailand
Source: IGD Research
Aeon, Malaysia
City Super, China
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Responding to changing lifestyles
Food Service – Aeon, Malaysia
Experiences – Ito Yokado, China
Convenience – Big C, Thailand
Digital – Jasons, Hong Kong
Source: IGD Research
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Trends will vary based on market development
Retail
concentrati
on
Stage 1:
Race for space
Stage 2:
Process Mode
Introductory advice
and expertise in-store
Stage 3:
Sweating the Assets
Engaging
experiences
Cooking advice
Provenance
Engaging
displays
New and exciting
products
Basic range
Digital engagement
Time
TRANSACTIONAL
PHILIPPINES
INDONESIA
CAMBODIA
VIETNAM
Source: IGD Research
THAILAND
MALAYSIA
CHINA
COLLABORATIVE
SINGAPORE
HK
TAIWAN
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Summary – key points to take away…
1•
The market is shifting and rapidly evolving
2•
Retailers are looking for opportunities to differentiate
3•
More sophisticated shoppers = greater opportunity
4•
Different solutions required depending on market development
5•
Remember local nuances
6•
Authenticity will become more important
Source: IGD Research
© IGD 2015
The centre of excellence for strategic insights
and capability development
Get in touch!
For further information, please contact: nick.miles@igd.com
Or visit: www.igd.com
© IGD 2015