Dental Content Report
May 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Dental Dashboard Page 1
Tag cloud showing top dental related
searches
Overall Choices Site Visits
35.0M
28.7M
30.0M
25.0M
20.0M
15.9M
15.0M
10.0M
5.0M
0.0
Dental Page Visits
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Overall Site Visits
Dental Page Visits
% of NHS Choices Traffic made up by Dental content
May-12
15.9M
787959
4.96%
Jun-12
15.6M
755136
4.84%
Jul-12
16.0M
774233
4.83%
Aug-12
16.0M
794493
4.98%
Sep-12
16.4M
814098
4.97%
Oct-12
19.8M
927438
4.70%
Nov-12
19.8M
914171
4.62%
Dec-12
19.3M
736738
3.82%
Jan-13
27.3M
1129743
4.14%
Feb-13
24.5M
1035876
4.22%
Mar-13
27.2M
1129801
4.16%
Apr-13
27.9M
1207509
4.32%
May-13
28.7M
1190110
4.15%
From May 2012 to May 2013 dental -related visits have increased by 51%. In May 2013 the percentage of NHS Choices traffic made up by visits to dental content was 4.15%.
The first noteworthy spike in traffic happened in October 2012, when visits went up 14% from the previous month, although it should be noted that overall NHS Choices visits were up significantly over the same period too. In January 2013 visits passed the one million mark, where they
have remained to date. Peak visits were recorded during March 2013 where they reached 1,129,801. This coincided with an 8% rise in visits to the dental costs page, which perhaps suggests visitors were investigating dental charges ahead of the price increases which took effect on the 1st
April 2013.
The most popular area for dental-related visits to NHS Choices is to the services area of the site, which accounts for 31.4% of site traffic. The other major area of the site responsible for dental visits is treatments and conditions which gets the marginally less at 30.6%. Other popular sections
include news and others which includes the high level information about NHS dental services and costs, live well and common health questions (CHQs).
NHS Choices Policy Report
Dental Dashboard Page 2
Breakdown of Visitor Traffic to Dental Related Content
0.0%
CHQ
Websites Receiving Traffic From Dental Search Terms
0.0%
0.0%
Livewell
Google Maps UK
17.1%
8.0%
Planner
SimplyHealth
12.5%
NHS Careers
Services
0.0%
Tools
Wikipedia
0.0%
0.4%
Treatments and Conditions
YouTube
General Dental Council
Video
Dental Protection
Carers Direct
Indeed UK
30.6%
News and Others
Yahoo! UK & Ireland
Campaign
NHS Choices
NHS England
31.4%
0%
5%
Change4Life
10%
15%
20%
6%
8%
% Of Traffic
0.0%
Breakdown of Visitor Traffic to Dental Related Content by Month
=
Top Dental Search Terms
1.40M
dental charges
1.20M
dental implants cost
1.0M
dental nurse
800K
dental protection
600K
general dental council
400K
dental insurance
200K
dental dam
dental care
0
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Campaign
NHS England
Change4Life
May-13
dental implants
nhs dental charges
0%
2%
4%
% of Searches
NHS Choices Policy Report
Dental Dashboard Page 3
Change in Popular Search Terms Within the Dental Policy Area
Change in Popular Search Terms Within the Dental Policy Area
dental directory
dental nurse
dental crown
dental nurse jobs
dental dam
dental insurance
general dental council
dental protection
dental care
dental implants
dental nurse jobs
oasis dental care
dental charges
free dental treatment
idh dental
blueapple dental
dental hygienist
nhs dental charges
dental hygienist jobs
british dental associati on
smiles dental
smile dental
cosmetic dental treatment
dental veneers
cigna dental
nhs dental pri ce list
dental crown
nhs dental charges over 60
0.0%
dental dam
dental care
-2%
0%
2%
4%
6%
2.0%
4.0%
6.0%
8.0%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.