Overall Choices Site Visits
NHS Choices Policy Report
Overseas Healthcare Dashboard Page 1
Tag cloud showing top overseas healthcare related searches
32.9M 40.0M
35.0M
30.0M
25.0M
20.0M
15.0M
10.0M
5.0M
0.0
19.3M
Overseas Healthcare Page Visits
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Overseas Healthcare Page Visits
% of NHS Choices Traffic made up by Overseas Healthcare content
Dec-12
19.3M
448019
2.32%
Jan-13
27.3M
851094
3.12%
Feb-13
24.5M
777982
3.17%
Mar-13
27.2M
909805
3.35%
Apr-13
27.9M
1062723
3.80%
May-13
28.7M
1236556
4.31%
Jun-13
28.9M
1377177
4.77%
Jul-13
31.0M
1678114
5.41%
Aug-13
30.0M
1470771
4.90%
Sep-13
30.8M
1079281
3.51%
Oct-13
36.5M
941139
2.58%
Nov-13
35.2M
766450
2.18%
Dec-13
32.9M
644638
1.96%
During December 2013 there were over 640,000 visits to overseas healthcare related pages. This was a 44% increase compared to December 2012. The percentage of NHS Choices traffic made up by visits to overseas healthcare content during December 2013 was 1.96%. At its highest in
July 2013, this figure was 5.41%.
Peak visits of 1.68 million were recorded during July 2013, when a 594% increase in visits the common health question (CHQ) ‘how can I keep my baby safe during hot weather?’ helped to give the monthly visits total a boost. The CHQ received close to 31,000 visits during the month compared to just below 4,500 the previous month. Other big-risers during July 2013 included a 180% increase to 177,810 visits to the ‘insect bites and stings symptoms’ page, along with significant rises to all other ‘bites and stings’ pages and a 30% rise in visits to the CHQ ‘how can I delay my period while on holiday?’ which received over 26,000 visits.
Despite overall site visits rising notably during October 2013, visits to overseas healthcare content actually fell by 13%, indicating that it was the summer holiday season and hot weather that had boosted visits to the content area and not just uplift in overall site traffic.
The most popular overseas healthcare search term for the reporting month was ‘travel insurance’, which interestingly the top search term not driving traffic to NHS Choices. Despite this, NHS Choices was still the number one website receiving traffic from overseas healthcare search terms.

NHS Choices Policy Report
Overseas Healthcare Dashboard Page 2
Breakdown of Visitor Traffic to Overseas Healthcare Related Content
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Care and Support
News and Others
Campaign
NHS England
Change4Life
Audio
0.0%
0.0% 0.0%
0.0%
0.2%
29.4%
0.0%
13.2%
53.2%
4.0%
0.0%
0.0%
0.0%
Websites Receiving Traffic From Overseas Healthcare Search Terms
Compare the Market
Stay Sure
Gocompare.com
Post Of fice
Wikipedia Mobile - English
Confused.com
MoneySupermarket.com
InsureAndGo
Wikipedia
NHS Choices
0% 5%
% Of Traffic
10% 15%
Breakdown of Visitor Traffic to Overseas Healthcare Related Content by Month
1.80M
1.60M
1.40M
1.20M
1.0M
800K
600K
400K
200K
0
Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13
CHQ
Tools
News and Others
Audio
Livewell
Treatments and Conditions
Campaign
Planner
Video
Jul-13
NHS England
Aug-13 Sep-13
Services
Oct-13
Care and Support
Change4Life
Nov-13 Dec-13
Top Overseas Healthcare Search Terms european health insurance card cholera malaria gap year ehic meningitis travel polio holiday travel insurance
0% 10% 20%
% of Searches
30% 40%

NHS Choices Policy Report
Overseas Healthcare Dashboard Page 3
Overseas Healthcare Search Terms Not Driving Traffic To NHS Choices Change in Popular Search Terms Within The Overseas Healthcare Policy Area travel vaccinations moving abroad insect bites yellow fever travel malaria travel insurance ti cks ehic european health insurance card japanese encephalitis e111 european economic area travel tips motion si ckness bilharzia eea gap year holiday polio
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods. sunburn european economic area ticks travel tips eea gap year travel holiday travel insurance
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
% Of Searches
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.