Name
Unit
Date
4
Europe
In-Depth Resources: Unit 4
Unit Atlas Activities
You want to open a bed-and-breakfast (B & B) hotel in Italy, about 100 miles northwest of Milan. The hotel
would be located near the borders of Switzerland and France. Before building the hotel, you want to make sure
that the location will attract many tourists. To find this out, you hire a marketing agency to research the area.
Your activity is to fill in the blanks of the agency’s report by using the appropriate map and then to answer the
questions. First, find the approximate location of the proposed B & B on the Patterns of Human Geography map
on pages 264–265 of the text.
A. INTERPRETING MAPS
1. A successful B & B is usually located near physical geographic features that attract
tourists. For example, a B & B near an ocean may attract tourists interested in water
sports. Using the Patterns of Physical Geography map on pages 262–263 of the text,
the agency found ____________________ to be the dominant physical geographic
feature near the proposed B & B.
2. Another advantage for a B & B is to be located within a few hours drive of cities
because of their high populations and transportation networks. Using the Patterns of
Human Geography map, the agency found that the two closest cities to the proposed B
& B are ____________________ and ____________________.
3. Having a climate that attracts tourists is also important for a hotel. For example,
tourists interested in tennis would probably like a warm, dry climate. Using the
Climates of Europe map on page 266 of the text, the agency found that the proposed B
& B is in a region with a ____________________ climate.
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4. Helpful staff that can speak the tourists’ languages is also a necessity. Using the
Languages of Europe map on page 267 of the text, the agency found that within a 300mile radius of the proposed B & B, the following languages are spoken:
____________________.
5. Finally, a hotel needs many guests to remain in business. Using the Population Density
of Europe map on page 267 of the text, the agency found that within a 300-mile radius
of the proposed B & B, the population density ranged from a high of _______________
per square mile to a low of _______________ per square mile.
B. DRAWING CONCLUSIONS
1. If you were creating an advertising campaign for your B & B, what qualities would
you emphasize about the location of the hotel? Why?
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2. Based on the agency’s findings, do you think your B & B has a good chance to be
successful? Why or why not?
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Europe 1