DR. L. SHASHIKUMAR SHARMA
Associate Professor
Address
A15/5, Upper Republic,
Republic Road,
Aizawl-796001, Mizoram, India.
Phone
+91-389-2330261(Office)
+91-9862569024(Mobile)
E-mail
lsksharma@yahoo.co.in
Educational Profile
M.Com
MBA
FDPM
PhD
Professional Experience
12 years of teaching and research
Areas of Interest
Marketing
Consumer Behaviour
Management Information System
E-commerce and Information Technology
Courses Taught
Computer Application for Managers
Consumer Behaviour
Marketing of Services
E-Marketing
Production and Operations Research
Management Information System
Rural Marketing and Retail management
E-commerce and Information Technology
International Financial Management
Members of Academic Body
Member BOS in Management , Mizoram University
Member BOS in Economics, Mizoram University
Member BOS in Library & Information Sciences, Mizoram University
Member BOS in Commerce, Mizoram University
Member School Board in Education and Humanities, Mizoram University
Member School Board, School of Economics, Management and Information Sciences,
Mizoram University
Member School Board, School of Engineering and Technology, Mizoram University
Member School Board, School of Earth Sciences and Natural Resource Management,
Mizoram University
PUBLICATIONS
Journal
Sl.
Authors
No.
1
2
3
4
5
6
7
L. Shashikumar
Sharma,
D. S. Chaubey
L. Shashikumar
Sharma,
D. S. Chaubey
L. Shashikumar
Sharma,
D. S. Chaubey
L. Shashikumar
Sharma
Rajkumar
Giridhari Singh,
L. Shashikumar
Sharma
L. Shashikumar
Sharma
L. S. Sharma
Title
Year
Name of the
Journal
Volume
Number
Page
Num
ber
35-49
ISSN/ISBN
No.
Consumer
Behaviour Towards
Mobile Service
Providers: A Case
Study of
Consumers of
Lucknow City
Effectiveness of
Models Used in
Advertising of
Beauty Enhancing
Products: Acse
Study in Lucknow
City
Consumer
Behaviour Towards
Mobile Service
Providers: An
Empirical Study
An Empirical Study
of Consumer
Behaviour in
Mobile phone
markets in Bhutan
Entreprenurs of
Indian Health
Service Industry
2004
Survey
Vol.44 No.
59-68
1027-0922
41-51
0972-6845
42-48
0976-5492
OIMT Business Vol-I No.1
Review
73-82
0976-3236
Vedaang
10-16
09757961
1-11
2277-1816
0586-0008
3-4
2006
2007
2010
2011
Economic Effects
2011
on ASEAN + India
Free Trade
Agreement : A CGE
Model Simulation
Analysis
Economic Effects of 2011
Trade
Liberalisation of
Sherub
Doenme
Vol.-7 No.
The ICFAI
Journal of
Marketing
Management
Vol. VI
Management
Convergence
Vol.-I No.-
1&2
No.1
I
Vol-2. No.
-1
Uttaranchal
Business
Review
Vol.1
Issue 1
8
9
10
L. S. Sharma
L. S. Sharma
Lalnuntlauanga
R., Sharma L. S.
11
L. S. Sharma
12
L. S. Sharma
13
14
D. S. Chaubey,
L. S. Sharma &
Mayank Pant
L. S. Sharma &
Vanlalhumi
Indo-Bangla Free
Trade: A CGE
Model Simulation
Analysis
Economic effects of
liberalization on
manufacturing
sector of BRICS + 2
: a CGE model
simulation analysis
Economic Effects
on Food and
Agriculture Sector
on BRICs +2:
ACGE Model
Simulation
Analysis
Growth and Trend
of Development
Revenue
Expenditure in
Mizoram
Background of
Attitude Towards
the Adoption of
Internet Banking in
North East India
A Study of
Elasticity Coefficient of Loans
and Recovery of
Bhutan
Development Bank
Limited
Measuring the
Effectiveness of
Online
Advertisement in
Recalling a
Product: An
Empirical
Study
An Analysis on the
Adoption,
Marketing and
Problems of
2012
2012
2013
Uttaranchal
Business
Review
Vol-2 No.
Management
Vol-3. No.
Convergence
-2
Vedaang
Vol 4. No.
1-11
2277-1816
1-7
0976-5492
41-46
09757961
1
1
2013
Kangleipak
Business
Review
Vol. -VII
7-19
0975-3656
2013
Management
Vol. No 4.
No. 2
1-8
0976-5492
Vol. No 4.
No. 2
1-8
0976-5492
Vol. 3.
No. 2
1-10
2277-1816
Convergence
2013
Management
Convergence
2013
Uttaranchal
Business
Review
Turmeric
Growers in
Mizoram: A Case
Study of Reiek
Turmeric Farmers
Sl.
No.
Book Chapters
Authors
Title
Publishers
Year
ISSN/ISBN No.
1
L. S. Sharma
Agents in E-Commerce
Himalaya
Publishing
House,
Mumbai
2007
818318-740-4
2
L. S. Sharma
The Role of Information
Technology in
Commerce Education
Mittal
Publication,
New Delhi
2010
81-8324-349-5
3
L. S. Sharma
Microfinance in India:
Problems and Prospects
DVS
Publishers,
Guwahati
2013
978-8186307-64-9
4
L. S. Sharma
Entrepreneurship
Development in Bhutan
Sunmarg
Publishers and
Distributors,
New Delhi
2014
978-9382606-09-3
5
L. S. Sharma
Online Marketing of
Handloom and
Handicrafts and Food
Products of Manipur: An
Analysis
Mittal
Publications,
New Delhi
2014
81-8324-491-2
Seminar/Conference/Workshop attended as speaker
Sl.
No.
Name of
Institute/Place
Seminar/Conference/Workshop
Title of Presentation
Date
1
Trade & Business Promotion
Energy Markets of
Nov. 16th 2002
International
Avenues Between India &
ASEAN
Seminar at
Gandhi Bhavan,
Lucknow
Malaysia
2
Regional Economic Cooperation
among four Asian Nations :
China, India, Myanmar and
Bangladesh
International
Seminar at
Margherita
College, Assam
Illegal Cross Border
Trade Between India
and Myanmar: With
Reference to North
East India
Jan., 18th and
19th, 2004
3
Global Convergence of
Commerce Education
Department of
Commerce,
Manipur
University,
Imphal
Agents of Ecommerce
Jan., 30th and
31st, 2006
4
Case Study Method of Teaching
in Commerce/Management
Education
International
Seminar at
Department of
Commerce and
Financial
Studies,
Bharathidasan
University,
Tiruchirappalli.
Development
Banking In Bhutan :
An Analysis of
Sectoral Distribution
of Loans
Jan 20-21, 2007
5
Services Sector in Mizoram:
Opportunities and Challenges
Department of
Commerce,
Mizoram
University
Tourism Industry in
Mizoram: A SWOT
Analysis
18th March,
2010.
6
Export Marketing &
Documentation Procedures
Indian Institute
of Foreign Trade,
Kolkata and
Department of
Management,
Mizoram
University
Supply Chain
Management in
Exports
15-17
February,
2011.
7
13th Annual Conference of
North Eastern Economic
Association(NEEA)
Assam
University,
Silchar
Micro Insurance in
North East India: An
Appraisal
17-18, Nov.,
2011
8
Financial Inclusion : Issues and
Challanges
Department of
Economics,
Mizoram
University,
Aizawl
Microinsurance in
India
22-23,
November,
2012
9
Entrepreneurship Development
in North East India with Special
Reference to Women
Entrepreneurs of ManipurProblems & Prospects
Department of
Commerce,
Manipur
University
Horticulture in
Mizoram: An
Entrepreneurial
Perspective
28-29, May
2012
10
Promoting Financial Inclusion
for Inclusive Growth with
special Reference to North East
India
Department of
Rotating Savings
Commerce,
Credit Associations
Assam
of Manipur
University Diphu
Campus
23-24
November,
2012
11
Entrepreneurship for Economic
Development in India with a
special Reference to its North
East Region: Challanges
andOpportunities
Department of
Management,
Mizoram
University and
ICSSR, New
Delhi
Village Level
Entrepreneurs (VLE)
and Implementation
of E-Governance
Initiatives through
Common Service
Centres: A Case
Study of Aizawl
District, Mizoram
26-27
February, 2012
12
Entrepreneurship for Economic
Development in India with a
special Reference to its North
East Region: Challanges
andOpportunities
Department of
Management,
Mizoram
University and
ICSSR, New
Delhi
Entrepreneurship
for Economic
Development in the
NER Context
26-27
February, 2012
13
Economic Development in
North East India: Challanges
and Opportunities
Department of
Commerce and
Economics,
Pachhunga
University
College and
Department of
Agriculture and
Rural Development
in the North East
Region
21-22 March,
2013
Industries,
Mizoram
14
Economic Development in
North East India: Challanges
and Opportunities
Department of
Commerce and
Economics,
Pachhunga
University
College and
Department of
Industries,
Mizoram
An Analytical Study
of Prime Minister
Employment
Generation
Programme in
Mizoram: A Case
Study of Lunglei
District
21-22 March,
2013
15
Economic Development in
North East India: Challanges
and Opportunities
Department of
Commerce and
Economics,
Pachhunga
University
College and
Department of
Industries,
Mizoram
Horticulture
Farming as a
Sustainable Source
of Income for Mizo
Farmers: A Case
study of Reiek
Turmeric Farmers
21-22 March,
2013
Conference proceedings as full papers
Sl.
Name of
Institute/Place
No.
Seminar/Conference/Works
hop
Title of Presentation
Date
1
National Seminar on
Financial Inclusion : Issues
and Challanges
Department of
Economics,
Mizoram
University,
Aizawl.
Microinsurance in
India: Problems and
Prospects
22-23, Nov., 2011
2
National Seminar on
Financial Inclusion : Issues
and Challanges
Department of
Economics,
Mizoram
University,
Aizawl.
Information
Technology for
Financial
Inclusion:Tools and
Techniques
22-23, Nov., 2011
3
34th Faculty Development
Indian Institute
of Management,
Equinoxx Anmation
Sept., 2012
Programme
Ahmedabad
and Visual Effects