DR. L. SHASHIKUMAR SHARMA Associate Professor Address A15/5, Upper Republic, Republic Road, Aizawl-796001, Mizoram, India. Phone +91-389-2330261(Office) +91-9862569024(Mobile) E-mail lsksharma@yahoo.co.in Educational Profile M.Com MBA FDPM PhD Professional Experience 12 years of teaching and research Areas of Interest Marketing Consumer Behaviour Management Information System E-commerce and Information Technology Courses Taught Computer Application for Managers Consumer Behaviour Marketing of Services E-Marketing Production and Operations Research Management Information System Rural Marketing and Retail management E-commerce and Information Technology International Financial Management Members of Academic Body Member BOS in Management , Mizoram University Member BOS in Economics, Mizoram University Member BOS in Library & Information Sciences, Mizoram University Member BOS in Commerce, Mizoram University Member School Board in Education and Humanities, Mizoram University Member School Board, School of Economics, Management and Information Sciences, Mizoram University Member School Board, School of Engineering and Technology, Mizoram University Member School Board, School of Earth Sciences and Natural Resource Management, Mizoram University PUBLICATIONS Journal Sl. Authors No. 1 2 3 4 5 6 7 L. Shashikumar Sharma, D. S. Chaubey L. Shashikumar Sharma, D. S. Chaubey L. Shashikumar Sharma, D. S. Chaubey L. Shashikumar Sharma Rajkumar Giridhari Singh, L. Shashikumar Sharma L. Shashikumar Sharma L. S. Sharma Title Year Name of the Journal Volume Number Page Num ber 35-49 ISSN/ISBN No. Consumer Behaviour Towards Mobile Service Providers: A Case Study of Consumers of Lucknow City Effectiveness of Models Used in Advertising of Beauty Enhancing Products: Acse Study in Lucknow City Consumer Behaviour Towards Mobile Service Providers: An Empirical Study An Empirical Study of Consumer Behaviour in Mobile phone markets in Bhutan Entreprenurs of Indian Health Service Industry 2004 Survey Vol.44 No. 59-68 1027-0922 41-51 0972-6845 42-48 0976-5492 OIMT Business Vol-I No.1 Review 73-82 0976-3236 Vedaang 10-16 09757961 1-11 2277-1816 0586-0008 3-4 2006 2007 2010 2011 Economic Effects 2011 on ASEAN + India Free Trade Agreement : A CGE Model Simulation Analysis Economic Effects of 2011 Trade Liberalisation of Sherub Doenme Vol.-7 No. The ICFAI Journal of Marketing Management Vol. VI Management Convergence Vol.-I No.- 1&2 No.1 I Vol-2. No. -1 Uttaranchal Business Review Vol.1 Issue 1 8 9 10 L. S. Sharma L. S. Sharma Lalnuntlauanga R., Sharma L. S. 11 L. S. Sharma 12 L. S. Sharma 13 14 D. S. Chaubey, L. S. Sharma & Mayank Pant L. S. Sharma & Vanlalhumi Indo-Bangla Free Trade: A CGE Model Simulation Analysis Economic effects of liberalization on manufacturing sector of BRICS + 2 : a CGE model simulation analysis Economic Effects on Food and Agriculture Sector on BRICs +2: ACGE Model Simulation Analysis Growth and Trend of Development Revenue Expenditure in Mizoram Background of Attitude Towards the Adoption of Internet Banking in North East India A Study of Elasticity Coefficient of Loans and Recovery of Bhutan Development Bank Limited Measuring the Effectiveness of Online Advertisement in Recalling a Product: An Empirical Study An Analysis on the Adoption, Marketing and Problems of 2012 2012 2013 Uttaranchal Business Review Vol-2 No. Management Vol-3. No. Convergence -2 Vedaang Vol 4. No. 1-11 2277-1816 1-7 0976-5492 41-46 09757961 1 1 2013 Kangleipak Business Review Vol. -VII 7-19 0975-3656 2013 Management Vol. No 4. No. 2 1-8 0976-5492 Vol. No 4. No. 2 1-8 0976-5492 Vol. 3. No. 2 1-10 2277-1816 Convergence 2013 Management Convergence 2013 Uttaranchal Business Review Turmeric Growers in Mizoram: A Case Study of Reiek Turmeric Farmers Sl. No. Book Chapters Authors Title Publishers Year ISSN/ISBN No. 1 L. S. Sharma Agents in E-Commerce Himalaya Publishing House, Mumbai 2007 818318-740-4 2 L. S. Sharma The Role of Information Technology in Commerce Education Mittal Publication, New Delhi 2010 81-8324-349-5 3 L. S. Sharma Microfinance in India: Problems and Prospects DVS Publishers, Guwahati 2013 978-8186307-64-9 4 L. S. Sharma Entrepreneurship Development in Bhutan Sunmarg Publishers and Distributors, New Delhi 2014 978-9382606-09-3 5 L. S. Sharma Online Marketing of Handloom and Handicrafts and Food Products of Manipur: An Analysis Mittal Publications, New Delhi 2014 81-8324-491-2 Seminar/Conference/Workshop attended as speaker Sl. No. Name of Institute/Place Seminar/Conference/Workshop Title of Presentation Date 1 Trade & Business Promotion Energy Markets of Nov. 16th 2002 International Avenues Between India & ASEAN Seminar at Gandhi Bhavan, Lucknow Malaysia 2 Regional Economic Cooperation among four Asian Nations : China, India, Myanmar and Bangladesh International Seminar at Margherita College, Assam Illegal Cross Border Trade Between India and Myanmar: With Reference to North East India Jan., 18th and 19th, 2004 3 Global Convergence of Commerce Education Department of Commerce, Manipur University, Imphal Agents of Ecommerce Jan., 30th and 31st, 2006 4 Case Study Method of Teaching in Commerce/Management Education International Seminar at Department of Commerce and Financial Studies, Bharathidasan University, Tiruchirappalli. Development Banking In Bhutan : An Analysis of Sectoral Distribution of Loans Jan 20-21, 2007 5 Services Sector in Mizoram: Opportunities and Challenges Department of Commerce, Mizoram University Tourism Industry in Mizoram: A SWOT Analysis 18th March, 2010. 6 Export Marketing & Documentation Procedures Indian Institute of Foreign Trade, Kolkata and Department of Management, Mizoram University Supply Chain Management in Exports 15-17 February, 2011. 7 13th Annual Conference of North Eastern Economic Association(NEEA) Assam University, Silchar Micro Insurance in North East India: An Appraisal 17-18, Nov., 2011 8 Financial Inclusion : Issues and Challanges Department of Economics, Mizoram University, Aizawl Microinsurance in India 22-23, November, 2012 9 Entrepreneurship Development in North East India with Special Reference to Women Entrepreneurs of ManipurProblems & Prospects Department of Commerce, Manipur University Horticulture in Mizoram: An Entrepreneurial Perspective 28-29, May 2012 10 Promoting Financial Inclusion for Inclusive Growth with special Reference to North East India Department of Rotating Savings Commerce, Credit Associations Assam of Manipur University Diphu Campus 23-24 November, 2012 11 Entrepreneurship for Economic Development in India with a special Reference to its North East Region: Challanges andOpportunities Department of Management, Mizoram University and ICSSR, New Delhi Village Level Entrepreneurs (VLE) and Implementation of E-Governance Initiatives through Common Service Centres: A Case Study of Aizawl District, Mizoram 26-27 February, 2012 12 Entrepreneurship for Economic Development in India with a special Reference to its North East Region: Challanges andOpportunities Department of Management, Mizoram University and ICSSR, New Delhi Entrepreneurship for Economic Development in the NER Context 26-27 February, 2012 13 Economic Development in North East India: Challanges and Opportunities Department of Commerce and Economics, Pachhunga University College and Department of Agriculture and Rural Development in the North East Region 21-22 March, 2013 Industries, Mizoram 14 Economic Development in North East India: Challanges and Opportunities Department of Commerce and Economics, Pachhunga University College and Department of Industries, Mizoram An Analytical Study of Prime Minister Employment Generation Programme in Mizoram: A Case Study of Lunglei District 21-22 March, 2013 15 Economic Development in North East India: Challanges and Opportunities Department of Commerce and Economics, Pachhunga University College and Department of Industries, Mizoram Horticulture Farming as a Sustainable Source of Income for Mizo Farmers: A Case study of Reiek Turmeric Farmers 21-22 March, 2013 Conference proceedings as full papers Sl. Name of Institute/Place No. Seminar/Conference/Works hop Title of Presentation Date 1 National Seminar on Financial Inclusion : Issues and Challanges Department of Economics, Mizoram University, Aizawl. Microinsurance in India: Problems and Prospects 22-23, Nov., 2011 2 National Seminar on Financial Inclusion : Issues and Challanges Department of Economics, Mizoram University, Aizawl. Information Technology for Financial Inclusion:Tools and Techniques 22-23, Nov., 2011 3 34th Faculty Development Indian Institute of Management, Equinoxx Anmation Sept., 2012 Programme Ahmedabad and Visual Effects