Baldwin Corporation
Robert Moitoza
Meliena Pennock
Amber Raubitschek
SWOT
Strengths
Weaknesses
• Maintain above-average contribution
• Human Resources
margin
• Have not been utilizing workforce
• Accurate sales forecasting
complement
• Strategic Financial Analysis
• Not enough funds allocated to
• No emergency loans
recruiting and training
• Not meeting our goal of zero stock-outs
• Effective TQM strategy to minimize
• Losing net profit due to interest on bonds
overall costs
from aggressive capital expenditures
• Product management
• Accurate placement on perceptual
map
• Eliminate under-performing products
and introduce products in wellperforming segments
• Effective marketing strategy
• Competitive pricing
• Effective promotion and sales budget
Opportunities
Threats
• Obtain additional market share in size,
•
low, and high segments
• Introduce a new product in the size
segments since Ferris and Andrews have
pulled out of the segment.
•
• Competitors contribution margins are
lower than ours and therefore canʼt be as
•
competitive as us on pricing products.
Since Ferris eliminated products out of
the size, performance, and high end
segments; they become a threat in
market share of traditional and low end
segments
Andrews also maintains two products in
the low end segment.
Erie and Digby maintain the highest
customer survey ratings in our primary
product segment.
Baldwin Corporation
Robert Moitoza
Meliena Pennock
Amber Raubitschek