Presentation to:
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Presentation 2003
Influence Impact Knowledge Authority
BMJ Publishing Group Ltd
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A wholly owned subsidiary of the British Medical Association (BMA)
Established in 1840
One of the world’s leading general medical publishers
Unique access to more than 100,000 doctor members
Over 27 leading journals cover all major medical specialties
A wide range of books including the ‘ABC’ series
Flexibility to respond to the ever changing needs
of the medical profession
BMJ is the Group’s flagship journal
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BMJ Publishing Group Ltd
Our Vision
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To be the world’s most influential and widely
read medical journal
Our Mission
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To publish rigorous, accessible and entertaining material that
will help doctors and medical students in their daily practice,
lifelong learning, and career development
In addition, to be at the forefront of the international
debate on health
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BMJ Editorial Profile
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Published weekly:
- 4 main editions
- 11 BMJ local editions world-wide
6000 articles submitted, only around 10% are selected after rigorous
peer review
Unique ‘general’ nature
Contents:
- Expert Editorials
- Original Scientific Papers
- Primary Care/General Practice
- Information in Practice
- Clinical Review
- Education & Debate
- News, Minerva, Letters
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BMJ Editorial Profile
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The BMJ produces special theme issues which cover a specific
topic of importance to the medical profession
For further information on past, current and future theme issues
please look at bmj.com
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New BMJ Editorial
Developments in 2003
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Interactive Case Reports - allows readers to post diagnoses and
suggestions for management on bmj.com, as cases unfold in BMJ
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Extracts from www.besttreatments.org - provides information
for doctors and patients
The BMJ Family Page - up to date research from BMJ Journals
New premium advert position - facing second Contents
New sections - continuing education and medical cases
More concise papers - more readable
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BMJ Clinical Research
BMJ Clinical Research
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Market leader: Average Issue Readership (AIR) 79% of all UK
Senior Grade hospital doctors (nearest competitor 62%) *
68,000 weekly circulation
Ratio of 75% editorial to 25% advertising ensures maximum
visibility and impact for campaigns **
BMJ Clinical Research is rated as being the most interesting and
educational medical title, with the most overall value *
Sources: * Taylor Nelson Sofres plc Hospital Media Survey 2002
** Media Monitoring Services, November 2002
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BMJ Clinical Research
Average Issue Readership (AIR)
All UK Senior Grade Hospital Doctors
90%
80%
79%
70%
60%
%
AIR
62%
50%
40%
30%
20%
21%
20%
New England Journal
of Medicine
Lancet
10%
0%
BMJ Clinical
Research
Hospital Doctor
MEDICAL JOURNAL
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
Best for Diabetes, Urology, Genito-Urinary Medicine
Average Issue Readership (AIR) - Senior Grades
90%
80%
70%
84%
Diabetes &
Endocrinology
82%
Urology
71%
69%
Genito-Urinary
60%
60%
%
AIR
59%
50%
46%
44%
40%
30%
31%
20%
20%
10%
6%
6%
Lancet
New England Journal of
Medicine
0%
BMJ Clinical Research
Hospital Doctor
MEDICAL JOURNAL
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
Best for Heart Disease Specialists
Average Issue Readership (AIR) - Senior Grades
100%
Cardiology
90%
86%
80%
Chest Disease/
Thoracic Surgery
85%
80%
70%
69%
60%
%
AIR
General Surgery
67%
56%
50%
52%
40%
44%
39%
30%
20%
22%
10%
18%
16%
0%
BMJ Clinical
Research
Hospital Doctor
Lancet
MEDICAL JOURNAL
New England Journal
of Medicine
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
Best for Rheumatology, Obs and Gynae, Gastroenterology
Average Issue Readership (AIR) - Senior Grades
90%
Rheumatology
80%
70%
76%
79%
Obs and Gynae
73%
Gastroenterology
60%
%
AIR
61%
50%
59%
51%
40%
41%
35%
30%
29%
20%
21%
17%
10%
9%
0%
BMJ Clinical
Reseach
Hospital Doctor
Lancet
New England Journal
of Medicine
MEDICAL JOURNAL
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
Best for Child Health, Thoracic Surgery and ENT
Average Issue Readership (AIR) - Senior Grades
100%
Paediatrics
90%
80%
87%
Thoracic Surgery
86%
80%
70%
69%
60%
%
AIR
63%
ENT
67%
50%
40%
44%
30%
32%
20%
28%
22%
10%
3%
0%
BMJ Clinical
Research
Hospital Doctor
Lancet
0%
New England Journal
of Medicine
MEDICAL JOURNAL
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
Best for Neurologists, Geriatricians and Psychiatrists
Average Issue Readership (AIR) - Senior Grades
100%
Dermatology
90%
90%
80%
79%
Psychiatry
81%
70%
%
AIR
Geriatrics
67%
60%
50%
68%
54%
40%
38%
30%
32%
20%
21%
10%
11%
0%
BMJ Clinical
Research
Hospital Doctor
Lancet
MEDICAL JOURNAL
10%
7%
New England Journal
of Medicine
Source: Taylor Nelson Sofres plc Hospital Media Survey 2002
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BMJ Clinical Research
SELECTIVE INSERT SERVICE
Target your message to hospital doctors specialising in specific therapeutic
areas through:
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Loose Inserts
Bound Inserts
Band Wrappers
Tip-on Cards
Minimum charges:
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£1000 Loose Inserts
£1100 Bound Inserts
£1200 Banded Wrappers
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BMJ Clinical Research
The obvious choice for launching a product or
continuing brand awareness amongst hospital
doctors across all grades and all specialties
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BMJ General Practice
BMJ General Practice
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27,000 weekly circulation
Read by doctors in all areas of primary healthcare
Ratio of 75% editorial to 25% advertising ensures maximum
visibility and impact for your campaigns
Widely read by younger doctors and female doctors*
7% of GPs read the BMJ but NOT the other weekly
primary care titles**
Reaches GPs whom pharmaceutical representatives have difficulty
targeting face-to-face*
Most re-read title and retained for future reference*
Source: * JICMARS National Medical Readership Survey, October 2002
** IMS Reach & Frequency Report 2002
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BMJ General Practice
Circulation and Readership comparisons between
the weekly general practice journals
100%
100%
100%
100%
Circulation as % of universe
90%
89%
TAIR as % of total universe
80%
70%
%
60%
73%
73%
73%
73%
73%
TAIR as % of circulation
67%
62%
62%
50%
40%
30%
20%
10%
0%
BMJ
Doctor
GP
Pulse
MEDICAL JOURNAL
Source: JICMARS National Medical Readership Survey, October 2002
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BMJ General Practice
One week’s advertising: coverage of GPs
90%
90%
88%
86%
85%
84%
85%
% of
82%
all GPs
81%
80%
79.5%
78%
76%
74%
BMJ Pulse
Doctor GP
BMJ Pulse
BMJ GP
BMJ Doctor
Pulse Doctor GP
MEDICAL JOURNAL
Source: IMS Reach & Frequency Report 2002
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BMJ General Practice
Readership comparisons between the general practice clinical journals
70 %
67%
60 %
50 %
% of
all GPs
43%
40 %
40%
30 %
25%
20 %
20%
10 %
0%
BMJ
Practitione r
Update
BJGP
Presc riber
MEDICAL JOURNAL
Source: JICMARS National Medical Readership Survey, October 2002
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BMJ General Practice
Good for reaching GPs with low face-to-face
exposure to the pharmaceutical industry
70%
69%
66%
60%
59%
54%
50%
% of 40%
all GPs
30%
20%
10%
0%
BMJ
Pulse
MEDICAL JOURNAL
GP
Doctor
Source: JICMARS National Readership Survey, October 2002 /
IMS Reach & Frequency Report 2002
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BMJ General Practice
Enables you to reach those general practitioners,
other publications can’t reach*, and thus
maximise your product’s exposure to GPs
Source: *JICMARS National Medical Readership Survey, October 2002
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BMJ International
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Weekly
Delivered to 14,800 overseas doctors
Africa 650
Australasia 1370
Central and South America 290
Europe 7850
Far East 865
Indian sub-continent 255
Middle East 320
USA and Canada 3200
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BMJ Compact
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Read by retired members of the BMA who maintain an active
interest in medicine
Circulation 13,500
Readership Profile: Affluent discerning and receptive
AB socio-economic audience with a high disposable income
– More than twice as likely to donate to charities
– Twice as likely to purchase luxury products
– Four times as likely to possess gold cards
& branded store cards
– 50% more likely to own a property in the top 3
council tax bands
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BMJ Compact - an excellent medium for pin-point targeted
campaigns to this ever increasing influential audience
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Visitor clicks on a
site banner and
travels to a
dedicated Brand
Portal conventionally
located at
uk.bmj.com/product
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Best read medical website by UK GPs
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Best Integration of Media
(Business Sector) AOP UK Award 2002
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Topic targeted
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Audited site traffic: 470,904 users
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Recognised brand & respected publisher
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Authoritative professional association
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ABPI Code compliant
MCA Approved for
POM advertising
IAB Member
PPAi Award Winner Best
Business Product
Highly acclaimed development
partner Stanford University
BMA News
BMA News
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Launched in April 2001
A weekly, news driven A3 newspaper
Lively mix of the latest news, comment, debate, financial advice and
coverage of medico-politics
The main channel of communication between the BMA and its
members, offering up-to-date and authoritative information about
BMA campaigns, negotiations and lobbying activities
Campaigning for Doctors’ rights
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BMA News
A3 FORMAT
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16 Pages
Ability to use creative treatments suitable for
the tabloids but not the BMJ
ONE EDITION
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Target ALL doctors when budget is tight, or as an effective
back-up to core advertising in BMJ General practice and
BMJ Clinical research
WEEKLY
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Greater frequency - more OTS
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BMA News
FIRST FOR NEWS
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Breaking news EVERY WEEK from a top-class reporting
team with unique access to the key decision-makers and
opinion formers
FIRST FOR VIEWS
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Comment, opinion and insight from the leaders of the
medical profession
Entertaining and provocative columnists
Forum for debate on the issues that effect doctors
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BMJ Journals
(formerly Specialist Journals)
BMJ Journals
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Over 27 BMJ Journals published by
BMJ Publishing Group Ltd in conjunction with
other professional bodies
Read by consultants and senior registrars the opinion leaders
Used as a constant reference source,
guaranteeing a long shelf life for your adverts
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BMJ Journals
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HEART - reaches 80% of Cardiologists
THORAX - read by 89% of Thoracic Surgeons
JNNP - reaches 82% of Neurologists
ARD - 61% of Rheumatologists
BJO - 63% of Ophthalmologists
EMJ - 78% of Accident and Emergency Specialists
GUT - 79% of Gastroenterologists
ADC - 91% of Paediatricians
STI - 85% of Genito-Urinary Medicine Specialists
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BMJ Journals
New design across all special journals to ensure…
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Clearer pages
Stronger content
More cohesive style
Greater readability
More impact
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BMJ Journals
Target the opinion leaders and give your
campaigns even greater impact
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BMJ Journals
Heart
www.heartjnl.com
The official journal of the British Cardiac Society
Publication
Monthly
Total Circulation
3950
UK Circulation
1500
European Circulation
775
North American Circulation 825
Impact Factor
2.636
Journal Ranking
13 (of 65)
Readership
80%
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BMJ Journals
Heart
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The official journal of the British Cardiac Society
Leading international clinical journal that keeps cardiologists in
touch with advances in the treatment and prevention of
cardiovascular disease
High quality original papers published on all aspects of
cardiovascular disease as well as topical, authoritative editorials,
comprehensive reviews, case reports and education series
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BMJ Journals
Thorax
www.thoraxjnl.com
The official journal of the British Thoracic Society
Publication
Monthly
Total Circulation
4500
UK Circulation
2200
European Circulation
900
North American Circulation 750
Impact Factor
4.09
Journal Ranking
3 (of 30)
Readership
89%
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BMJ Journals
Thorax
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The official journal of the British Thoracic Society
A leading journal in respiratory medicine
Enviable, long-standing reputation for publishing clinical and
experimental research articles covering many disciplines, including
pathology, immunology and surgery
Additional coverage of recent developments in basic biomedical
sciences and a regular review series to keep thoracic physicians
abreast of advances
High citation index, rapid publication and strong emphasis
on clarity makes Thorax a leading international journal in
its specialty
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BMJ Journals
Gut
www.gutjnl.com
The official journal of the British Society of Gastroenterology
Publication
Monthly
Total Circulation
4900
UK Circulation
1880
European Circulation
1200
North American Circulation 975
Impact Factor
6.17
Journal Ranking
4 (of 47)
Readership
79%
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BMJ Journals
Gut
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The official journal of the British Society of Gastroenterology
A leading international journal in Gastroenterology
Established reputation for publishing first class clinical research of
the alimentary tract, the liver, biliary tract and pancreas
All branches of Gastroenterology covered
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BMJ Journals
Journal of Neurology, Neurosurgery and Psychiatry
www.jnnp.com
Publication
Monthly
Total Circulation
3050
UK Circulation
650
European Circulation
1000
North American Circulation 840
Impact Factor
3.024
Journal Ranking
17 (of 136)
Readership
82%
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BMJ Journals
Journal of Neurology, Neurosurgery & Psychiatry
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JNNP publishes important papers covering the whole field of
clinical neurological practice
Emphasis given to common disorders such as:
- Cerebrovascular Disease
- Epilepsy
- Multiple Sclerosis
- Subarachnoid Haemorrhage
- Parkinson’s Disease
- Pathogenesis
- Peripheral Neuropathy
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Only high priority articles are published
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BMJ Journals
Annals of the Rheumatic Diseases (ARD)
www.annrheumdis.com
Publication
Monthly
Total Circulation
6650
UK Circulation
800
European Circulation
4250
North American Circulation 750
Impact Factor
3.188
Journal Ranking
2 (of 22)
Readership
61%
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BMJ Journals
Annals of the Rheumatic Diseases (ARD)
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The official journal of EULAR
(European League Against Rheumatology)
First published in 1939
Fully international, ARD features original work on all aspects of
Rheumatology and disorders of the connective tissue
Topical leaders and reviews commissioned to address wider
aspects of Rheumatology
Published materials: Clinical, Epidemological and Laboratory
Reports, Hypothesis Articles and Clinical Teaching (including
Diagnostic Radiology cases and lesson of the month)
Concise scientific communication is encouraged and peerreviewed proceedings of international meetings are featured
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BMJ Journals
Archives of Diseases in Childhood
www.archdischild.com
The official journal of the Royal College of Paediatrics and Child Health
Publication
Monthly
Total Circulation
9500
UK Circulation
6000
European Circulation
1100
North American Circulation 775
Impact Factor
2.129
Journal Ranking
7 (of 69)
Readership
91%
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BMJ Journals
Archives of Disease in Childhood (ADC)
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The official journal of the Royal College of Paediatrics and
Child Health
First published in 1926, the journal focuses on all aspects of child
health and disease from the perinatal period (in the Fetal and
Neonatal edition) through to adolescence
Published monthly, ADC includes peer reviewed material of a high
standard - original papers, editorials and commissioned review
articles published in each issue
Truly international with international readership and papers
originated world-wide
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BMJ Journals
British Journal of Opthalmology
Publication
Monthly
Total Circulation
2200
UK Circulation
575
European Circulation
600
www.bjophthalmol.com
North American Circulation 440
Impact Factor
1.942
Journal Ranking
12 (of 43)
Readership
63%
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BMJ Journals
British Journal of Opthalmology (BJO)
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Fully international
Founded in 1917 by the amalgamation of the Royal London
(Moorfields) Ophthalmic Hospital Reports with the
Ophthalmoscope and the Ophthalmic Record
Main features:
– articles on clinical and laboratory sciences
– a series of articles in the form of perspectives:
providing brief, up to the minute reviews
– commentaries: an occasional series challenging
current dogma and opinion
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BMJ Journals
Electronic Editions of BMJ Journals
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27 specialist journals available online
Fully searchable archive
Articles collected by topic
Customised email alerts
Direct access to medline and cite track
Visit pharma.bmj.com for advertising and sponsorship
opportunities, as well as details of traffic statistics,
user profiles and competitive rates
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Reprints
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Cost effective and authoritative
Effective for direct marketing, exhibitions, sales support campaigns
and mailing new product information to doctors
Ideal way to:
– Support new product launches and product development
– Update target audience with developments
– Receive feedback on topical issues
– Distribute to conference delegates and exhibition visitors
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Clinical Evidence
www.clinicalevidence.com
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Clinical Evidence is a compendium of the best available
evidence for effective healthcare
The current issue updates and expands topics
included in the previous issue.
Each topic provides:
–
up to date background information about the condition
–
evidence of benefits and harms of interventions
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a list of key outcomes that matter to patients
–
common questions raised by practising physicians,
each followed by more detailed summaries of the
best evidence on the beneficial and adverse effects
of interventions
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Special Projects
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BMJ Publishing Group Special Projects encompasses sponsorship
programmes with the Pharmaceutical and Medical Device industry
The aim is to develop strategic alliances with companies
through our range of BMJ journals, for example, concept
of referral-based access to electronic journals, virtual journals,
Clinical Evidence, evidence-based medicine and education
Programme can be tailored to meet the individual
needs of companies
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BMJ Publishing Group Ltd
Technical Data
Digital File Formats
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All advertising material must be sent in a PDF format
All fonts must be embedded
The files must contain all images in a high resolution,
CMYK format
The files must only contain single page elements
Pages must be created to include bleed when required
All files will be run through a flight-checking application before
transmission, to ensure file and colour integrity
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BMJ Publishing Group Ltd
Don’t forget…
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BMJ Clinical Research is the Market Leader across all specialties
BMJ General Practice has increased its readership over 2002/2003
The BMJ Journals readership has also risen
11 BMJ Local Editions
BMJ USA - Circulation of 95,000 US Physicians
BMJ Books
ABC Guidebook Series
BMA/BMJ Conferences
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BMJ Publishing Group Ltd
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Student BMJ
BMJ Careers (formerly BMJ Classified)
BMJ Journals Supplements
BMJ Journals/Evidence-Based Titles
(pay per access/pay per view/referral-based access/referrer-based access)
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Electronic Licensing
Evidence-Based Titles: EBM, EBMH and EBN
Apollo
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