Welcome to
Strategic
Management
Dr. Mark H. Mortensen
Sessions 001 and 270
Thursdays 6:00PM to 9:00PM
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Today
6:00 Begin
Hello and introductions
Exercise on
“Why Bother with Strategic Management?”
Review syllabus
7:30 BREAK
Lecture on Chapter #1
Go over Assignments #0 and #1
8:50 End
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Hello and Introductions
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Why Bother with
“Strategic
Management?”
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Whelen and Hunger Textbook
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Concepts
Corporate Governance
Ethics and Social Responsibility
Environmental Scanning and Industry Analysis
Internal Scanning: Organizational Analysis
Strategy Formulation: Situational Analysis and
Business Strategy
Strategy Formulation: Corporate Strategy
Strategy Formulation: Functional Strategy and
Strategic Choices
Strategy Implementation: Organizing for Action
Strategy Implementation: Staffing and Directing
Evaluation and Control
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Syllabus Review
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Any questions about
the syllabus?
If you think of one later, or find
some mistakes, please e-mail
me at
Mark_Mortensen@uml.edu.
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Break
15 minutes, please
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Chapter 1 Lecture
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Assignment #0
Due by:

9:00AM, Monday, 8 September 2008
Please e-mail to me at Mark_Mortensen@uml.edu


a picture of you
a few facts about you

Let me know if you want me to use your UML e-mail address or
another e-mail address for communication with you.

It can be, for example:



A .jpg from a digital camera and a few bullet points
A link to a public web site with your picture, and a few bullet points
A publically readable MySpace page (I’m at
http://myspace.com/DrMarkHM )
 A LinkedIn public page (I’m at http://LinkedIn/in/MarkHMortensen )
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Assignment #1
Due by: 6:00PM, Thursday, 18 September 2008

Visit both a Starbucks and a Dunkin’ Donuts retail store

Describe and contrast the atmospheres, types of menu items, service quality,
and prices
 Describe and contrast the patrons and how they react to the above
 Talk to at least one person in the store about why they come there and relate
their opinions
 Describe your own experiences at each of them, from this and other visits.

Visit the Starbucks and Dunkin’ Donuts web sites:

Try to determine their target markets, mission statements, and anything else you
can glean about their strategies – write a paragraph or two on each
 Contrast the two web sites
 Contrast the apparent strategies of the two
 Discuss how the information on the web sites does or does not match the reality
in each case.

A few pages should suffice – if it wants to be longer, OK.