Accounting and fundraising
PROF. ELENA CANTÙ; PROF. IVANA PAIS
COURSE AIMS
The course’s overall objective is to present the fundamentals of financial
management and reporting, with specific reference to firms in the entertainment
business, museums, and the event/exhibition management sector. The course looks
at both how financial resources are used, as well as how they are raised. The course
is divided into two inter-related modules. In the first module students are expected
to learn how to prepare, use and interpret general-purpose financial statements and
other forms of performance disclosure. The second module analyses the logic and
the main practices of peer-to-peer funding, that is, crowdfunding and social
lending.
COURSE CONTENT
MODULE I: Accounting – Prof. Elena Cantù
Module I focuses on following themes:
– the nature and purposes of financial accounting;
– the preparation of annual financial statements and other annual reports;
– financial statement analysis;
– characteristics of performance disclosure to stakeholders in the art and cultural
sector.
MODULE II: Fundraising – Prof. Ivana Pais
The module focuses on the main logic of connective action and on the strengths
and weaknesses associated with these practices.
The module is organized into five areas:
– the main factors and models of crowdfunding;
– the role and mode of operation of the platforms;
– the digital communication strategy;
– the construction and cultivation of a community;
– the evaluation of crowdfunding campaigns.
READING LIST
Module I
L.K BREITNER.-N.R ANTHONY., Core Concepts of Accounting, Prentice Hall, 2012,11th edition.
Other reading materials provided by the professor on Blackboard.
Module II
Reading materials provided by the professor on Blackboard.
TEACHING METHOD
Teaching methods include formal lectures, the discussion of case studies, company
speakers.
ASSESSMENT METHODS
For attending students:
– one mid-term written exam for Module I (Accounting), composed of multiple choices,
exercises, open questions;
– individual and group project works and one written exam based on open questions for
Module II (Fundraising).
For non attending students:
– one comprehensive written exam, composed of multiple choices, exercises, open
questions.
NOTES
Further information can be found on the professors’ webpages at
http://docenti.unicatt.it/web/searchByName.do?language=ENG or on the Faculty’s notice
board.