Exam Review
Personal or biased view of
ethics
a subjective view of ethics means
Business Operations
Codes of conduct are
designed to improve this
ethics
This is defined by
recognizing the difference
between wrong and right,
and choosing what is right.
Intellectual Property
A person’s thoughts or creation.
trademark
The symbol representing a product
protected by the US Trademark office
What is Title IX?
it is a prohibition against sexbased discrimination in
education.
Sherman Antitrust Act.
What act protects industries from
having one competitor that
discourages competition within the
industry.
Occupational Safety and Health
Administration
They sets standards to
protect employees from
being injured on the job
Organizational Chart
a chart that represents the
chain of command and
hierarchy within the
organization
luxury tax
Must be paid if a team exceeds the
salary cap.
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ethics
Guides how an organization behaves in
relationships.
handlers
People that deal with athletes that are
difficult.
agent
Represents actors and athletes in
negotiations.
salary caps
Limits the amount a team may spend
on contracts.
consumers
These people are influenced by
athletes or entertainers that endorse
products.
socially responsible.
When companies are active, positive
members of the community, they are:
Social Responsibility
What dictates that corporations must
be responsible members of society?
Complex
Ethical decisions can be and usually
are very
Responsible members of
society
Social responsibility dictates that
corporations must be:
Thoughts or creations
Intellectual property is a person’s:
United States Patent and
Trademark Office.
Trademarks and service marks are
granted protection through the:
Occupational Safety and
Health
Safe lifting techniques for moving
heavy objects such as sporting
equipment is a standard to protect
employees from being injured on the
job. What administration sets this
standard?
Americans with Disabilities
Act
Casey Martin, who is disabled, asked
the Professional Golf Association if he
could ride in a golf cart instead of
walking of the course. This is an issue
dealing with the:
Higher prices for registered
merchandise.
Billions of dollars of non-licensed
merchandise is sold. This may result in:
Intellectual
There is a new piece of sports
equipment that Johnny has
considered creating and possibly
selling. This type of property is
considered:
Copyright
If Mark wants to protect the
information he wrote in a book, or a
photograph he took, he would obtain
a:
Collective mark
The symbol the National Hockey
League uses to represent itself as an
organization is referred to as a:
Why would someone want to own his
or her own logo?
They can license others to
use their logo to sell
merchandise
Title IX
What federal legislation dictates that
universities are required to provide
equal opportunities for both men and
women's sports?
Sherman Antitrust Act
Federal legislation to protect
industries from having one competitor
that discourages competition within
the industry is called the
Occupational Safety and
Health Administration.
Regulating safety and health standards
for businesses which protects
employees is governed by the:
Title IX
A university that has a baseball team
must have a softball team. The
legislation that required universities to
provide equal opportunities for both
men and women is:
Brand
Air Jordan shoes, clothing and
accessories are sold in local retail
stores. This is an example of Michael
Jordan making himself a:
It could affect the value and
image of the athlete.
Why would an athlete's agent not
want contract disputes publicized in
the media?
Collective bargaining
A minimum salary, medical disability
insurance, and rules for agents are
included in:
They are paid a percentage of
their client's earnings.
How do agents receive compensation?
Luxury Tax
What is paid by teams that exceed the
salary caps in the NBA and is split
between less profitable teams?
Revenues
Monies coming into a business are:
Revenues
The President of the
Carolina Panthers is
considering bringing in
additional investors for
the team. This money
would be considered:
Investors
Additional sources of
revenue for professional
teams can come from:
Budget
The Bank of America Stadium must
project their expected revenue from
tickets, advertising, food and
beverages for the next five years. They
are estimating one part of their:
Secure public financing for
city/county ventures
When city/county government raises
property taxes charged to property
owners, this helps:
Secondary event.
Fans arriving prior to a Charlotte
Knights baseball game enjoyed a
carnival with amusement rides and
family-oriented activities. This preevent activity is part of:
Budgets
Business projections of revenues and
expenses over a period of time are:
Improving Facilities
Ticket taxes are levied against event
tickets for the purpose of:
Hospitality Tax
What type of tax is levied against
hotel room rentals, car rentals and at
certain venues?
Revenue
Offering luxury boxes at the RBC
Center is one way facility managers
can increase:
Property tax
Which tax is levied against your
personal automobile?
Multi-Purpose
Lowe's Motor Speedway was designed
for motorsports, but also has concerts
and car shows. Lowe's Motor
Speedway is an example of which type
of facility?
The Durham Bulls
Athletic Park, used only
for baseball games, is an
example of a(n):
Single Purpose Facility
Paramount's Carowinds
near Charlotte is an
example of which type of
facility?
Amusement and Theme Park
100
Responsibilities of a
facility manager
include:
• Planning, designing and
maintaining a venue.
First Aid Stand
Cindy twisted her ankle while exiting
the stands at Lowes Motor Speedway.
Which consumer amenity would be
beneficial to her?
Will-Call Ticket Window
A consumer amenity at a facility or
venue would be:
Planning
Facility managers are primarily
responsible for:
Prohibited except in
designated areas
What is the general rule concerning
smoking at a sports and entertainment
facility?
r
Usher
When Sara and her friend arrived at
the concert, a man wearing a suit
escorted them to their seats. The man
is an example of a(n):
Automated Teller Machine
While at the game, Nick realizes he
needs money. What consumer
amenity should he visit?
Will-Call Ticket Window
Liz ordered tickets on the phone the
day of the concert. She was told to
pick the tickets up at the concert.
What consumer amenity would she
need to visit to pick up her tickets?
Multi-purpose facilities
Facilities designed for many different
types of events are known as:
Single-purpose
Facilities designed for only one type of
event are:
Amusement Park
Kings Dominion, famous for its roller
coasters, is an example of a(n):
Unexpected, favorable
outcomes.
Opportunities are chances for:
Negotiating the contract for
the event
Expenses and revenues for the event
should be analyzed during which stage
of an event?
The elimination of alcohol
sales after a set time.
Techniques for Effective Alcohol
Management (TEAM) requires:
Strengths, weaknesses,
opportunities, threats.
After an event, one should evaluate
the indicators of success or failure
using SWOT analysis. SWOT stands for:
External factors that
influence an event
Threats are:
Communication
If employees are standing around
unsure of what to do at an event, their
facility manager needs to improve
which skill?
Organization
A time-line is essential for the event to
run smoothly. Writing a timeline is an
example of which skill?
Festival
In which type of seating are there no
actual seats, and the spectators must
stand shoulder to shoulder in open
floor space?
Teamwork
The event manager must motivate
diverse people to reach a common
goal. This is an example of which skill?
Problem-solving
The event manager must be creative
to professionally handle new
challenges. This is an example of which
skill?
Fill-in-the-blank
A boilerplate contract follows which
format?
Opportunity
A columnist for the local paper attends
a play at the local high school and
writes a favorable review encouraging
the community to attend the play. This
is a(n):
Participant
If a swim enthusiast pays the fee and
competes on a neighborhood team
during the summer, he is considered to
be what type of consumer?
If a fan attends college
basketball games for
excitement and
entertainment, he is
considered to be which
type of consumer?
Spectator
Demographic
Parents of college students and alumni
are targeted for the college season
ticket sales and sporting event
packages. This is segmentation based
on which element?
Psychographic
Charter-fishing consumers enjoy
fishing off shore. This is which element
of segmentation?
Hybrid
When several elements are brought
together using different variables, it is
known as:
Positioning
Getting consumers to think of a
product in a certain way is:
Multi-positioning strategy.
Positioning the same product
differently to a variety of markets
defines a(n):
Geography
Targeting a market based on where a
consumer lives is which type of
segmentation?
Behavioral
Segmentation based on fan loyalty
represents which type of
segmentation?
Introduction
During which stage of the product life
cycle does the marketer try to
stimulate consumer interest and
create awareness?
Maturity
NASCAR has successfully repositioned
itself through the popularity of
younger drivers who appeal to a
younger demographic market. This is
an example of which stage in the
product life cycle?
Growth
During which stage of the product life
cycle are strategies typically used to
stress the superiority of one's product
over the competition?
Niche Marketing
Hot Topic stores target a teen
population whose wants are not met
by the traditional retailer. In addition,
the size of Hot Topic's market is
smaller than that of the traditional
retailer. This is an example of:
Decline
The Pontiac Fiero was a popular rear
engine sports car that was recalled
due to an engine defect that could
cause a fire. Sales decreased causing
the manufacturing plant to lay off
workers. This is an example of which
stage in the product life cycle?
Primary Target Market
The core group of consumers on which
promotional efforts are focused is the:
Secondary Target Market
The group of consumers who
occasionally purchases the product
because of one identifying factor is
considered the:
Purchaser
Monique's grandmother bought her
gift certificates to the local theater
because she knew Monique enjoyed
going to the movies. Monique's
grandmother is an example of which
promotional audience?
Interdependent
The elements of the promotional mix
should be:
Recommendations
A findings report should include:
Primary and Secondary
Two different methods of collecting
data are:
Use laymen’s terms
When wording a questionnaire you
should:
Sample
A group of people representative of
the population is a:
Define the focus of the
research
The first step in conducting consumer
research is to:
Focus Group
A discussion led by a moderator is a
method of obtaining feedback known
as a:
“Yes” or “No”
Closed-ended questions can be
answered with:
Open-ended
"Tell me about your company" is an
example of what type of question:
Triangle
The audience, entity, and sponsor are
integral parts of the event:
Exclusivity
Powerade is the only sponsor for the
5K Walk/Run for Diabetes in town.
Being the only sponsor, Powerade is
said to have:
Governing Body
The International Olympic Committee
is an example of a(n):
Increase Sales
Companies sponsor entities because
sponsorships:
MLB
The first major league sport sponsored
by corporations was the:
Audience
Kellogg's markets most of its cereals
toward children. In this case, the
children are the:
Audience, entity, and
sponsor.
The event triangle consists of the:
Presenting
The Orange Bowl presented by
Tropicana is an example of which form
of sponsorship?
Sponsor
General Motors Corporation presented
the Halftime Report during an NBA
game. GMC is the:
Sponsee
The entity that receives money or
products from the sponsor is the:
Sponsorship
The financing of a sports or
entertainment entity by a business in
return for recognition is:
Follow-Up
The final phase in the sales process is:
Acquire a signature
In closing the deal with the sponsor,
the sponsee should:
Follow-Up
After making an initial presentation to
a potential sponsor you should always:
Leveraging
National Car Rental offering patrons a
discounted weekly rate when using
their VISA card is an example of:
Ambush Marketing
When a company does not pay the fee
to be an official sponsor but uses
techniques to make the public believe
the company is an official sponsor is
called:
Prior to and after sponsorship
When can a business assess and
measure the success of sponsorship by
comparing sales:
Read the sponsorship
agreement
The owners of D & A, Inc. were excited
about sponsoring a local high school
basketball tournament. D & A spent
money on promotional items, but was
disappointed when it were not
allowed to distribute them due to
contract guidelines. The owners of
D&A did not:
Parasite Marketing
Ambush marketing is also known as:
Measure Customer
Awareness
The first step in assessing and
measuring the success of a company's
sponsorship is to:
Look for buying signals
What should the salesperson do to be
sure the customer is ready to close the
sale?