Exam-style question
To what extent does a recession
present a growth opportunity
for retailers who are prepared to
invest in new products and
locations?
What goes into a good paragraph point?
P E E
Point
Make 1
Per
Para
Explain
&
Evidence
Evaluation
L
Link
(to title
& next
point)
An example for you
P E E
Customers still
want product
innovation,
despite
recession
Technology
change
shortens
product life
cycles &
creates
opportunity
E.g. Apple
Significant in
many
consumer &
industrial
markets,
regardless of
economic
conditions
L
New product
development
can a big
growth
opportunity
Example – the paragraph as a chain of argument
using connectives
= 1 chunky paragraph
Customers
still welcome
product
innovation,
despite a
recession
which affects
disposable
income
For example,
demand for
tablets and
smartphones
has boomed
despite the
global recession
as firms like
Apple & HTC
have launched
many new
products,
leading to high
growth in those
markets
Rapid technological
change has enabled
innovative firms like
Apple to gain market
share as a result of
new products which
in turn has shortened
the product life cycle
of established brands
and products like
Nokia phones and
Dell desktop
computers who, as a
consequence, have
suffered during the
recession.
This suggests that
new product
innovation is a
significant
opportunity in
many consumer
markets. Also,
products like tablets
and smartphones
are demanded
worldwide,
particularly in
emerging markets
where economic
growth is much
higher than in
countries like the
UK, leading to a
better growth
opportunity for
innovative firms.
Overall, a recession
has the effect of
reducing or slowing
demand in many
established
markets. However,
firms that use
innovation to
improve their
competitiveness
should still be able
to achieve growth
in a recession
provided that they
have products or
services that
customers demand.
What level has that paragraph reached?
Customers still welcome product innovation, despite a recession which affects
disposable income. For example, demand for tablets and smartphones has
boomed despite the global recession as firms like Apple & HTC have launched
many new products, leading to high growth in those markets. Rapid
technological change has enabled innovative firms like Apple to gain market
share as a result of new products which in turn has shortened the product life
cycle of established brands and products like Nokia phones and Dell desktop
27-29
marks This
computers who, as a consequence, have suffered during
the recession.
suggests that new product innovation is a significant in
opportunity
one in many
consumer markets. Also, products like tablets and smartphones are
paragraph
demanded worldwide, particularly in emerging markets
where economic
growth is much higher than in countries like the UK, leading to a better
growth opportunity for innovative firms. Overall, a recession has the effect of
reducing or slowing demand in many established markets. However, firms
that use innovation to improve their competitiveness should still be able to
achieve growth in a recession provided that they have products or services
that customers demand.
L5
+
E1
Pick a possible point and have a go – using at least three of the
following connectives…
Over to you…
P
Recession provides
opportunities for
retailers who sell
inferior goods to
grow
To what extent does a recession present a growth opportunity
for retailers?
which in turn may
result in
As a consequence,
A possible benefit of
this might be
although this would
depend on
because
leading too
therefore
The external environment in which businesses operate can have a significant effect on their success. To
what extent do you think the external environment in the UK is favourable for businesses at the moment?
Justify your answer with reference to external factors and/or businesses that you know. (40 marks)
http://mrshearingbusinessstudies.weebly.com/uk-economy.html