HERCHER Publishing Inc.
Authors with passion
Natalie Simpson
•Wickham Skinner Teaching Award (POMS) May 2013
•Finalist, Best Paper Award in Humanitarian Operations
and Crisis Management (POMS) May 2012
•Teacher of the Year, University at Buffalo Undergraduate
Management Association April 2011
“Operations management (OM) is a joy to teach. It represents nothing less than
human endeavor itself, and I am fiercely proud of this subject. OM is the original
business discipline, clearly evident in archeological records, and we are the
foundation upon which other business disciplines evolve and thrive. Our domain
literally contains ‘something for everybody’, as it encompasses vast global supply
chains, busy hospitals, airports, power plants and traffic networks, and yet is
equally influential in entrepreneurial activities and even daily life. To appreciate OM
is to understand that successful outcomes are not the sole result of technology or
luck, and to learn the tools of OM is to enhance one’s own ability to make positive
things happen.”
POM- a text for the STUDENT
500 pages (not 900 pages)
Chapters of 33 pages (not 47 pages)
8 x 10 (not 81/2 by 11)
3 pounds (not 8 pounds)
$116 new (not $263)
Gets to the point (not padded with articles and boxes)
Helpful with the analysis (not a ‘quick step’ to avoid quant)
Graduated levels of problems (builds confidence along with knowledge)
Challenging, readable, and doable cases (Students can master and
apply concepts)
Students can afford it, carry it, read it, and can succeed in OM.
Student Support
NoteShaper.com TM
www.noteshaper.com
•Over 300 Video Tutorials by the authors
•Detailed step by step solutions for all text
problems
•Optional for student purchase-If/When they wish
$30 full access 16 weeks
$20 full access 2 weeks
$10 full access 2 days
Instructor Support
Instructor Resources-One click Google Drive site
Instructor Questions-
214 pages structured the same as text
end of chapter questions/problems
Case Teaching notes and Excel files
-42 pages and 14
Excel workbooks
Objective Questions- 25 objective review questions per chapter
Power-point Files – 7 files Per Chapter
Excel files -all text and problem figures and data
The old textbook cycle of difficulty…
The text is beautiful but very expensive, students complain
The text is comprehensive, but too long, you leave chapters out
of your course
The chapters are too long, students can’t complete assigned
reading
Students are frustrated, don’t buy the text or don’t read it, and
come to class unprepared
You apologize and then have to work overtime to provide the
basic content
Students don’t value the text, find the course difficult
The text does not serve it’s purpose. It cannot provide value
matching the price.
The new textbook cycle of Success
The text is affordable, students buy the text
The text is complete and focused, you can assign it all
The text is concise, students finish their readings
Students read and study the text, come to class prepared and
interested in OM
You can direct an engaged class, and provide your own expertisebeyond the text
Students like your text choice, use it, succeed and enjoy the course.
The text serves it’s purpose, at a much better price, it’s value is high.
Don’t apologize for your text, choose
Practical Operations Management
Simpson&Hancock