NATIONALITY
EDUCATION
2006 – 2010
2000 – 2005
1999 – 2000
Senior Lecturer: International Business
Universiti Teknologi MARA
Kampus Puncak Alam, Selangor, MALAYSIA
Telephone: + 603 32583051 Mobile: + 6019 2345680
Email address: herwina@salam.uitm.edu.my
/ herwinaros@yahoo.com
DATE OF BIRTH
MARITAL STATUS
2002 – 2003
1997 – 1998
EMPLOYMENT
August 2009 – Present
Malaysian
11 November 1975
Married
University of Malaya, MALAYSIA.
Faculty of Business and Accounting
PhD International Business
Thesis : A Study of the Effect of Globalisation on the Malaysian Film
Production Industry
Universiti Teknologi MARA, MALAYSIA
Faculty of Business Management
Master in Business Administration (MBA)
Dissertation : An Assessment of Eden Garden Hotel Johor Bahru: A Focus on Marketing
Universiti Teknologi MARA, MALAYSIA
Faculty of Business Management
Bachelor in Business Administration (Hons) Human Resource
Management
Universiti Teknologi MARA, MALAYSIA, Department of International
Business, Faculty of Business Management: Senior Lecturer
Ace Global Ventures
2004-2005: Assistant Manager, Operations
Ace Group of Companies
2000-2002: Senior Executive, Operations
Matsushita Electronics Corporations
Personnel Department: Training, Junior Executive
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RESEARCH REWARD/GRANTS
Research Acculturation Grant, 2012. [Principle Researcher]
Title: Validation for the Constructs of Export Readiness
Grant: RM40,000.
UiTM’s Research Intensive Faculty, 2012. [Team Member]
Title: Understanding Corporate Social Responsibility Initiatives among SMEs in Malaysia.
Grant: RM20,000.
UiTM’s Research Intensive Faculty, 2012. [Team Member]
Title: The Impact of Entrepreneurship-related Courses on Entrepreneurial Intentions
Grant: RM20,000.
UiTM’s Excellence Research Grant, 2010. [Team Member]
Title: A Study on Innovation Readiness among SMEs in Malaysia.
Grant: RM9,000.
PUBLICATIONS
Books
Herwina, R. (2012). The Effect of Globalisation on the Malaysian Film Production Industry.
Saarbrucken: LAP LAMBERT Academic Publishing.
Herwina, R., Saihani, S. B., & Yusoff, N. M. (2012). Global Business Strategy. Kuala Lumpur: Pearson.
Indexed Journal Article and Peer Reviewed Articles
Herwina, R., & Mahmod, R. (2012). Business turnaround plan: the experience of Malaysia Airlines.
South Asian Journal of Business and Management Cases, 1(2) 205–215
Herwina, R., & Abd Aziz, Z. D. (2012). Film business in Malaysia: challenges and opportunities.
International Journal of Humanities and Social Science, 2(12), 198-202.
Rosmimah, M.R. & Herwina, R. (2012). Location as a strategic retail decision: the case of the retail cooperative. International Journal of Commerce and Management, 22(2), 152-158.
Herwina, R., & Ismail, M. N. (2012). The role of government in industry development: The case of the
Malaysian Film Industry. International Journal for Applied Management Science and Global
Development, Q1(1), C2[1]-C2[5].
Herwina, R., Ismail, M. N., & Daud, N. M. (2010). The globalization of film business and its effect on the Malaysian film industry. Business Strategy Series, 11(5), 325-322. [SCOPUS].
Herwina, R., & Ismail, M. N. (2010). The impact of cultural industries on national economy. Business
Management Quarterly Review, 1(2), 33-42.
Roslin, R. M., & Herwina, R. (2010). Johor Cooperative Supermarket-Retail Strategies Gone Astray. In
H. P. Gupta & T. Thatchenkery (Eds.), Leveraging Global Competitiveness for Organizational
Excellence: Management Cases (pp. 207-212). New Delhi: MacMillan.
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Referred Conference Proceedings
Herwina, R., & Zarith Delaila, A. A. (2012). Exploring corporate social responsibility among SMEs in
Malaysia, 2012 IEEE Symposium on Business, Engineering & Industrial Application. Bandung,
Indonesia: IEEE Malaysia PEL/IE/IA Joint Chapter. [IEEE Indexed]
Herwina, R., & Ismail, M. N. (2010). Effects of globalisation on the Malaysian film industry,
Proceedings of the 3rd International Colloquium on Business & Management and 2nd
International Conference on Business & Management Education Bangkok, Thailand, ISBN: 978-0-
9864591-7-7.
Herwina, R., & Ismail, M. N. (2010). Global economy and its influences on national industry: a case study of Malaysia, Proceedings of the Asian Business & Management Conference 2010 (pp. 187-
197). Osaka, Japan, ISSN: 2185-5862.
Herwina, R., & Ismail, M. N. (2010). The globalization of film business: new challenges for film industry in Malaysia. In A. M. Rawani, H. Kettani & Z. Ting (Eds.), Proceedings of 2010
International Conference on Innovation, Management and Services (pp. 262-267). Singapore,
ISBN13: 978-1-84626-027-8. [ISI Indexed]
ACADEMIC ARTICLE REVIEWER
Paper Reviewer:
[1] Business Management Quarterly Review.
[2] USM-AUT International Conference 2012.
[3] 2012 IEEE Colloquium on Humanities, Science and Engineering.
PRESENT / RECENT RESEARCH ACTIVITIES
UiTM’s Excellence Fund - Grant 2010.
Title of research: A Study on Innovation Readiness among SMEs in Malaysia.
UNPUBLISHED ARTICLES / PAPER / THESIS
Herwina, R., 2003. ‘An Assessment of Eden Garden Hotel Johor Bahru: A Focus on Marketing’, unpublished MBA thesis.
CONFERENCES/WORSHOPS ATTENDED
[1] 23-26 Sept 2012: 2012 IEEE Symposium on Business, Engineering & Industrial Applications,
Bandung, Indonesia. (Presented a paper)
[2] 2-3 Dec 2010: International Conference on Business Cases, New Delhi India. (Presented a paper).
[3] 10-12 Oct 2010: Asian Business & Management Conference 2010, Osaka, Japan. (Presented a paper).
[4] 28-29 Feb 2010: International Conference on Innovation, Management and Services.
Singapore. [ISI indexed]. (Presented a paper).
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[5] 28-29 Jan 2010: 3rd International Colloquium on Business & Management and 2nd
International Conference on Business & Management Education Bangkok, Thailand.
(Presented a paper).
COMPUTING KNOWLEDGE
Computer literate. Proficient in the use of SPSS, MS Windows, MS Office 2007, and other MS
Packages. Experience of writing reports and evaluating data.
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