UCL Corporate Communications – Scorecard
Top Stories December
Most viewed articles on UCL News
UCL possession order to evict members of the student occupation BBC News
Online, Press Association, Guardian, BBC London Radio and Television, Channel 4 News,
BBC Radio 4’s The World This Weekend, ITV London Today, Sky News, LBC and other
national and regional coverage
4000
3665
3500
3000
Dr Beau Lotto (UCL Institute of Ophthalmology) publishes paper on
bumblebee vision with primary school pupils, in a world first for science
publishing BBC News Online, The Times, BBC World Service, Financial Times, Associated
Press, CBC, Daily Mail, AFP, The Guardian, The Sun, Nature, CBBC Newsround, Wired and
other regional, national and international outlets
Professor Jonathan Schott (UCL Institute if Neurology) leads new research about the
detection of early Alzheimer’s Daily Telegraph, BBC News Online, BBC Radio 4 Today
Programme, Press Association, Daily Mail, The Scotsman and other national, regional and
international coverage
2500
1973
2000
1349
1500
1200
1170
Origin of water
on earth
UCL
occupation
ends
1000
500
0
UCL year in
pictures
Primary school bee project
published by Royal Society
BBC Online
Fighters pilot's
brains
Leading media containing UCL articles
Media types covering UCL in UK and Internationally in December
UCL media appearances – leading five December
45
42
40
35
30
25
25
24
21
20
16
15
10
5
0
Telegraph
Times Higher education
BBC
The Independent
The Scotsman
Left wing or
right wing?
NB: ‘Regional Newspaper’
includes regional newspapers
inside and outside UK
UCL Corporate Communications – Scorecard
Lunch Hour Lectures in numbers
UCLTV
Most viewed videos on UCLTV
• 28% increase in live audience attendance
9000
8084
8000
• spring term 46% increase in live attendance
7216
7019
7000
• average live audience was 173 - a 28% increase from 08/09)
5659
6000
5533
4369
5000
• over 9,000 total online audience watched LHLs online
4000
3000
• 290 average online audience watching each LHL
2000
• 90% of audience feedback rated lecturers as ‘Very Good’ or ‘Good’
• 60% of the audience heard about LHL’s through ‘electronic marketing’
Social Media
Twitter: 9,706 UCL
News followers
1000
0
1960 Fresher's week
Bentham's 'Corpse and Corpus'
Origins of Complex Life
Discovering a Dinosaur
Lunch Hour Lectures podvert
Truth About Sign Language
iTunes: 61,549 UCL
NB: excludes Hung Parliament ( 93,737 views) and About UCL (51,792 views)
subscribers (December)
Total views of UCLTV = 317,949 Views in December = 12,194
Twitter: 23,296 total
YouTube: 12,195
views
views (December)
Percentage of views of top videos December 2010
2.8
2.9
3
19.7
5.1
Quoted and Noted
8.3
“(UCL Nanotechnology) is a good symbol of what we need
to be doing to stimulate growth. The tough struggle for
growth has to be fought with the weapons of innovation
and research."
Case Study: Bentham Corpse and Corpus Mini Lecture -.
Monsieur François Fillon, Prime Minister of France
Viewed 9,678 times in December, due to being mentioned / hyperlinked in the New York
Times as part of an article about the UCL Bentham Project.
Bentham's corpse and corpus
About UCL 2010
UCL open day 2010
Origins of complex life
Jeremy Bentham - Man and Myth
UCL's Campus in Qatar
As a result total USA views of UCLTV were only 632 less than UK views in December.