International Business Program Annual Report
July 1, 2013 – June 30, 2014
The World is Our Classroom
Steven K. Paulson, Ph.D.
Director
Kate Mattingly Learch, MBA
Associate Director
July 1, 2014
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EXECUTIVE SUMMARY
During the academic year, 2013-2014, the InternationalBusiness Flagship Program was under the
direction of Jeff Michelman through December, 2013 and Steven Paulson from January through June,
2014. Kate Mattingly Learch served as Associate Director of the program for the entire academic year.
Highlights from the 2013-2014 academic year include the following.
Graduate Programs
 GlobalMBA Cohort 12 graduated (20 students), Cohort 13began (23 students).
o Scholarships
 Coggin Fellowship = $7,000 (n=1, cohort 13)
 Schmidt Fellowship = $2,500 (n=1, cohort 13)
 Babcock Fellowship = $15,000 (n=2, cohort 13)
 GlobalMBA admitted 4 UNF students for cohort 14, including 1 from Tennessee.
 Global EntrepreneurshipMBA’ s second student completed fall 2013 in London and is preparing
for fall 2014 in Paris.
 MBA student successfully completed a full semester as an exchange student in the UK.
 Italy faculty led study abroad filled with 20 students.
Undergraduate Programs
 For the first time, more junior/senior level students participated in month-long “Coggin In”
programs abroad than in the 8-day faculty-led study abroad courses.
 The first two students participated in a semester abroad at the University of Dubai in the United
Arab Emirates.
 Admitted 4 students into first double degree program with KEDGE Business School (formerly
Euromed Management) in Marseilles, France, with starting date of fall 2014.
 Completed second year of KEDGE double degree with total of 8 inbound students, and admitted
2 inbound students for 2014/15.
 Progressing toward University of Valencia double degree, expected to be in place for fall 2015.
 Awarded fifth Annual Steven K. Paulson Outstanding International Business Student Award.
Study Abroad Programs
 New semester study abroad advisor Shelby Huber joined the IB Flagship Team
 31Coggin students participated in Coggin semester abroad programs.
o Scholarships
 Cascone = $8,000 (n=5)
 VanVleck = $8,000 (n=6)
 Thomson = $1,000 (n=1) – First year of award
 Johnson = $500 (n=1)
 TABSA = $16,500 (n=6; federal grant)
 5 new exchange agreements were signed
o Sungkyunkwan University (SKKU), South Korea
o St. Petersburg State University of Service and Economics (SPbSUSE), Russia
o Peking University HSBC Business School, China
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o
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University of Abertay Dundee, Scotland
Radboud University Nijmegen, the Netherlands
183 Coggin students participated in 10 short-term study abroad programs.
o 19 graduate students participated in the Italy study abroad
o 20 lower level students participated in the Peru TLO
o 144 upper level students participated in short-term programs
 For the first time, more upper level students participated in month-long “Coggin
In” programs than in 8-day faculty-led courses: 75junior/senior students
participated in one of 5 “Coggin-in” summer programs.
 68 junior/senior students participated in one of3 faculty-led programs.
Celebration of Study Abroad during International Education Week (100 students participated) in
conjunction with separate events offered by the International Center.
UNF was ranked 10th in our Carnegie Class for short-term study abroad with 474students.
160(34%) participated in Coggin College of Business Programs.
UNF was ranked 19th in our Carnegie Class for total number of study abroad students with
550students. 209(38%) participated in Coggin College of Business Programs.
Coggin Delegation Program Initiative
In spring 2014, the Coggin Delegation program was piloted to bring together domestic and international
exchange students to (1) enhance international students’ cultural learning while studying at UNF, and (2)
encourage domestic students to consider spending a semester at their “buddy’s” institution. Another
goal of this program is to engage Coggin study abroad alumni as peer recruiters for study abroad.
 17 international students and 14 domestic students participated in spring 2014.
 Delegation events included a Jacksonville Suns baseball game, a beach day, and a reception
before the International Dinner dance.
Ambassador Program Initiative Proposal
The Ambassador Program Proposal was created in response to the need to provide financial and
logistical support in addition to information for 29 faculty and staff who have expressed an interest in
visiting with faculty/staff at partner institutions for the purpose of strengthening relationships such that
there would be increased opportunities for:
 UNF students to study abroad;
 international students to study at UNF;
 faculty and staff to develop research and/or discipline focus relationships.
Faculty Development and Scholarship

Completed the 14th Annual International Business research Conference.
o Conference co-sponsored with the University of Warsaw School of Management.
o Co-sponsored with the Coggin Center for Sustainable Business Practices.
o Keynote Addresses by Daniel Ledderman, Chief Economist for the World Bank and Bob
Langert Vice-President for Sustainability of McDonald’s Inc.
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Eleven nations were represented among the 56 attendees; 25 research papers were
presented and eight attendees participated in panel discussions.
o
Seven Coggin faculty taught at exchange partners for a week or more and seven foreign faculty
taught in Coggin for a week or more.
Konstantin Kostinvisited UNF as a Fulbright Scholar in residence in Fall 2013.
Community Outreach
 Jeff Michelman continued to participate on the board of the Florida Network for Global Studies
(SUS Schools coordinating efforts on globalization education programs). The 2014 conference
was hosted by UNF in February.
 Steven Paulson continued to represent the Coggin College and the International Business
Flagship Program as a member of the International Committee of the Jacksonville Chamber of
commerce.
 Continued support for the Great Decisions program at Ponte Vedra High School and at Fletcher
High School
 IB Flagship Program continued to participate in Great Decisions program at the Jacksonville
Main Library.
 Kate Mattingly Learch began serving on the Ponte Vedra High School Academy of International
Business and Marketing Community Advisory Board.
 Joined the Jacksonville Sister Cities Association.
Other
 Due to the continuing efforts of Jeff Michelman and Economics professor LianAn, the IB Flagship
was instrumental in UNF’s approval to develop a Confucius Institute – as of spring 2014.
 Began formation of an International Business Flagship Community Advisory Council.
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Introduction
In order to understand this annual report, one must understand the goals of the International Business
(IB) Flagship Program. In brief, Coggin’s IB program seeks to be a thought leader in international
business education. The first goal is to infuse international business content throughout the entire
Coggin curriculum. This is important because no business may accurately be described as “domestic”
today. Yet, few business schools have adjusted their curricula to that reality. In addition, internationally
focused co-curricular activities will augment the curriculum changes. The second goal is to increase
significantly the number of students studying abroad, as well as increasing the length and depth of their
experiences. Even with increased coverage of international issues in the classroom, students should go
abroad to better understand the complexities, opportunities and challenges of doing business
internationally. The third goal is to increase faculty scholarship and expertise in the international aspects
of their disciplines. The fourth goal is program promotion, which includes both advertising program
activities to students and marketing the UNF International Business program throughout the national
and international academic communities, in order to raise its profile and status.
The International Business Flagship Program is unique when compared to other UNF Flagship Programs
because it is not housed in a department. Rather from its very beginnings, International Business was
seen as a discipline that both enhances and benefits from many programs within the Coggin College of
Business and throughout the UNF Campus. For this reason the job of the Director of the International
Business Flagship Program is more like a department chair who must be on campus throughout the year
rather than one who engages in ad-hoc projects, discretely defined problem solving and leadership.
When the IB Flagship Program was originally proposed there was a need for ongoing support of four
primary areas: 1) faculty development and enhanced understanding of globalization, 2) faculty
involvement in short-term study abroad, 3) community engagement and student recruiting and 4)
student scholarships. The first three items have presented challenges for the flagship during recent
years since funding was reduced. However, through continued support from Academic Affairs and the
Coggin College of Business, and austerity measures, program expansion has continued. Support from
both Academic Affairs and the Coggin College of Business through E&G funding will remain critical until
private funding is forthcoming. The Budget proposal for the 2014/15 Academic Year presented in the
Appendix is based on a commitment from the Coggin College of Business for sustained funding and a
request for support from Academic Affairs.
In the transitional year of 2013/14, we focused on stabilizing our Flagship staff and
strengthening/deepening our existing study abroad programs
This report follows the template distributed in 2007. We apologize in advance for the redundancies in
sections 1 and 3. Also, we have been calling our “benchmarks” “activities,” so we have mixed the terms
below.
Section 1: Benchmarks (Activities)
The IB flagship Program’s activities fall into four main categories: a) academics and co-curricular
activities, b) international academic experiences for students, c) faculty scholarship and teaching
experiences, and d) program promotion and administration. Each activity has one or more associated
efforts and/or metrics. This section describes these four points in detail, highlighting the four required
points from the Flagship Program Annual Report Outline provided by Academic Affairs. We understand
that fully achieving any particular activity will require several years in most cases.
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a. Academics and Co-Curricular Activities
1.
Curriculum reviews related to study abroad. According to numerous surveys, the most
important impediment to study abroad in the US is the lack of flexibility to allow the use
of study abroad credits towards graduation. As a result, this point addresses this
particular issue). Progress made, but not fully achieved. We continue to develop new
programs; add exchange partners; work with the department of Languages, Literatures
and Cultures to increase student demand; and increase the number of month-long
“Coggin In” summer programs in the knowledge that we will overcome these short-term
challenges. Approximately $5,000 was spent in this activity, which supports the goals
of curriculum internationalization and increasing the number of students studying
abroad. Funds from TABSA, a Federal grant, were used to send the chair of Languages,
Literatures and Cultures, Dr. Patricia Geesey, to KEDGE Business School (formerly
Euromed Management), along with Associate Director Kate Mattingly Learch. Because
this program is really a partnership with the Department of Languages, Literatures and
Cultures, we believe that this is the best way to enhance curriculum development.
In 2012 the IB Flagship team began a process that facilitates the strategic development
of new and different study abroad offerings. In this area we continue to support the
Department of Languages, Literatures and Cultures’s effort to develop its Chinese
Language program and began the development of our first double degree program at
the undergraduate level with KEDGE Business School (formerly Euromed Management)
in Marseilles, France. Further we began our fifth summer program with Beijing
International Studies University in Beijing, China, and are in the development phase of
our next undergraduate degree at the University of Valencia in Spain.
Location
Partner
Years in
Existence
Students
Participating in
Summer 2014
14
13
Paris, France
Rosario,
Argentina
Marseilles,
France
Cologne,
Germany
Beijing, China
EBS-Paris
University of Austral
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6
KEDGE Business School (formerly
Euromed Management)
Cologne University of Applied
Sciences
Beijing International Studies
University
5
19
5
17
2
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In addition, in 2011, along with both the Department of Languages, Literatures and
Cultures and our partner Baden-Wuerttemberg Cooperative State University Mosbach in
Bad Mergentheim, Germany, Kate Mattingly Learch developed a 3-month German
Language immersion program that had participation of 5, 10 and 9 students respectively
during its first three years. Students complete Beginning German I prior to beginning the
program and then complete Intermediate German II by the end.
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2.
Infusion of IB content throughout the curriculum. Progress made, but not fully
achieved. The process of integrating international content throughout the curriculum
continues. The following examples provide evidence of the advances made in this area.
First, external issues, such as the international harmonization of accounting standards,
are making it easier to do so, even in that traditionally US-focused discipline. Second,
textbooks, across disciplines, are also doing a better job of integrating IB content
throughout, rather than relegating it to a chapter or two at the end of the text. This is an
indication that Coggin was a thought leader to infuse IB years ago. Finally, the decision
by the Department of Marketing and Logistics to drop the International Marketing
course in favor of letting students choose among a variety of International courses is
recognition, by the Marketing faculty, that they believe the internationalization of
Coggin marketing courses had occurred. No funds were budgeted or spent in this
activity. This activity supports the goals of curriculum internationalization and
increasing the number of students studying abroad.
The first major initiative in this area was the launch of IBWeek in February 2009.This
initiative was successful because it both increased recognition of IB on the campus and
in the community by bringing in cross-disciplinary speakers, such as Admiral Jim
Stavridis. However the yearly cost of approximately $7,000 as well as staff time required
to support the activity made us decide to replace this with the development of activities
taking place during International Education Week. Another significant initiative in this
area was recognized in early 2013 with the creation of the International Business
Flagship Faculty Advisory Council. This Council is made up of faculty throughout Coggin
and has already begun to advise on critical issues, such as study abroad, scholarships
and staff hiring. IB Flagship team began to develop college-wide frameworks for both
the infusion and integration of international topics across the curriculum.
2A.
Although not a goal of the original IB Flagship proposal, double degrees at the
undergraduate level are now an importance part of the IB Flagship strategy. Ongoing.
In 2009 the IB Flagship program began a partnership with Euromed Management – now
KEDGE Business School – to develop our first double degree program at the
undergraduate level. In May of 2010, with KEDGE’s sponsorship we joined the
TransAtlantic Schools of Business Administration Alliance (TABSA) with the primary goal
of developing double degree programs in Europe. The double degree program with
KEDGE received SACS approval and now has 3 or more freshman beginning at UNF in fall
20143, 5 UNF sophomores,2 juniors beginning at UNF from KEDGE in fall 2014, 5 KEDGE
seniors continuing at UNF in fall 2014, and 3 seniors scheduled to complete their studies
in the summer of 2014. Development of a double degree with the University of Valencia
is underway for matriculation of students in fall 2015. Discussions with
HochschuleBremenand the final TABSA partner, University of Hertfordshire, for
potential programs beginning in fall 2016 or 2017. Additional programs are planned over
the next ten years for Argentina, Chile, China, New Zealand, Turkey, Australia and the
United Arab Emirates.
3.
GlobalMBA. Achieved. The GlobalMBA is a four-university double-degree program.
Each university selects up to ten students, who then study together as a cohort
spending one semester in each country (Germany, Poland, China, and USA). This
program was re-launched in fall 2007 after a 2006-7 hiatus to allow for processing the
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SACS accreditation documentation and replacing the original French partner with a
Chinese partner (the French university withdrew from the program in summer 2006).
The program, however, is now a truly “GlobalMBA” degree.
The 2014 (will begin in fall 2014) UNF cohort includes 4 students from Florida State
University, Florida Gulf Coast University, and Sewanee University of the South (TN).The
UNF cohort will join students from Germany, Poland and China.
The GlobalMBA program has begun hosting a few alumni events, with financial support
from grants from the German government. In April 2013, the GlobalMBA alumni event
was hosted in Warsaw, Poland. It included 25 alumni from Poland and Germany. The
first GlobalMBA alumni event was hosted in Cologne in October 2007 followed by the
second,which was hosted by the Coggin College of Business in December 2008.No
flagship funds were budgeted or expended in this activity. This activity supports the
goals of curriculum internationalization (particularly since GlobalMBA students taking
classes at UNF demand a high level of international content in those courses), increasing
the number of students studying abroad, and helping to make UNF’s international
programs known nationally and internationally.GlobalMBA funds are used to host these
events with the plan to host an event at the beginning of each semester throughout the
program.
4.
We finished the development of the Ibero-AmericanMBA. This double degree program
achieved SACS accreditation in July 2009 and the first cohort selected started the
program in January 2010, a second cohort was successful from the student
perspective. Although this goal was achieved we believe that a combination of factors
lead to the failure of this program. As a result, we believe that its future represented too
much uncertainty for future students. Although the program has not been cancelled
permanently, there are no plans to bring it back in the near future.
5.
GlobalMBA: Asian focus. Not achieved.
6.
Freshman Interest Group (FIG) course in IB. Modified but not yet achieved. It is
important to note, however that the IB Flagship team played an important role in the
rollout of UNF’s first Living Learning Community for Coggin students. One of the goals of
the freshmen faculty-led TLO to Peru in March 2014 was to enhance the LLC.
7.
Infuse IB content into Introduction to Business course. Not achieved. Over 500 likely
business majors take this course each year. In addition, Kate Mattingly Learch, who also
coordinated study abroad for the program, taught the Introduction to Global Business
course in fall 2009. $6,000 of Flagship funds were expended to offer this class. In
addition, through our partnership with Ponte Vedra High School, we continue to offer
this class each as a dual enrollment offering at Ponte Vedra High School. We are also
plan to look at the introduction business class in the hopes of making this course more
global in focus. These activities support the goal of curriculum internationalization.
8.
Recruit outstanding IB and study abroad students from local high schools. Note that
this goal has been changed from the proposal, which stated that recruiting would be
from FSCJ (formerly FCCJ). Because UNF’s recruiters focus on high schools, not
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community colleges, we decided to take advantage of synergies and focus on high
school recruitment. Another advantage is that younger students have more time to
work on the language skills that will allow them to study abroad for a semester or a
year. Further, these will be the students that we focus on with the development of dual
degree programs. Some progress, but not achieved. Collaboration continues with Ponte
Vedra High School’s IB and Marketing Academy. IB faculty also participated in the Great
Decisions program, giving lectures at high schools. Great Decisions programs were
launched at both Fletcher and Ponte Vedra High schools. Oceanside Rotary jointly
sponsored the Fletcher program. In addition, the IB Flagship Program launched an adult
Great Decisions program during the Spring 2009 term. We believe that this program, in
particular, will raise the profile of the IB Flagship Program among key stakeholders
including potential donors. No funds were expended.This activity supports the goal of
increasing the number of students studying abroad by giving them time and incentive to
learn a foreign language and save money for their semester abroad while they are in
high school. Jeff Michelman was a keynote speaker at the Foreign Language Educators
of NE Florida annual meeting in August 2013.
Further, Kate Mattingly Learch serves on the advisory council for the Academy of
International Business and Marketing at Ponte Vedra High School In the past, UNF has
sponsored PVHS’s Academic Worldquest team and regularly invites students to campus
for tours.
9.
Develop an IB Honors course at the lower division. In 2008 Andrés Gallo and Jeff
Michelman team-taught a six credit module which included micro-economics and
financial accounting. Both courses were integrated around the theme of Economic
Development in Guatemala. Although only one student from this module chose to signup for the 2009 spring faculty-led course to Guatemala, the courses served as the
foundation for developing the study abroad. Ultimately, 8 Honors students participated
in this first service-learning trip. Achieved.No funds were expended.This activity
supported the goals of curriculum internationalization and increasing the number of
students studying abroad. Due to resource constrains, the IB Flagship Program has not
been involved programmatically with Honors over the past three years. However Andrés
Gallo took a group of freshman to Peru in 2012. Andrés Gallo and Jeff Michelman
repeated this trip in 2014, and it will be a primarily Honors course in spring 2015. Dr.
Paul Fadil is adapting his Austria and Czech Republic course for freshmen and
sophomores in spring 2015. Although this initiative is not targeted at Honors, it is
consistent with our growing relationship with the Academic Center for Excellence and
our goal of encouraging students to have international experiences earlier in their
college careers.
10.
Develop Honors in the Major in International Business. Some progress, but not
achieved. The new leadership in Honors is receptive to enhancing the overall
relationship with the IB Flagship program, study abroad and honors in the major in
particular. No funds were expended.This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
11.
Create summer institute for introductory Spanish language immersion. This activity
has also been modified. Although the former interim chair of the Department of
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Languages, Literatures and Cultures agreed to this initiative, Dr. Jorge Febles (chair: fall
2006-fall 2012) had a different vision. His departmental vision suggested that UNF
should focus less on introductory-level courses and more on getting students to take
higher-level courses. Since that philosophy dovetails well with the need for students
studying abroad, that modification made sense for IB students too. Dr. Febles requested
that any proposal in this area should be postponed for a year, to allow him time to
understand UNF’s students, the goals of the departmental faculty, etc. Modified.The IB
Flagship funded the second year of its two year commitment to pay Dr. Yongan Wu’s
salary and also provide housing for a visiting Chinese professor in year three. This
activity supports the goals of curriculum internationalization and increasing the number
of students studying abroad. Discussion with the new chair Dr. Patricia Geesey have
been very positive and suggest continued opportunities for collaboration that focus on
double degrees and the four languages that the department currently offers.
12.
Develop language immersion opportunities abroad. Achieved. As a result of the hard
work by Associate Director Kate Mattingly Learch, the IB Flagship developed a very
successful German Immersion program in Bad Mergentheim, Germany. In exploring this
possibility we discussed the need with the Departments of Languages, Literatures and
Cultures, Philosophy and Religious Studies and History, as well as the program in
International Studies and the Academic Center for Excellence. No funds were
expended.This activity supports the goals of curriculum internationalization and
increasing the number of students studying abroad. During the summer of 2012 Jeff
Michelman was interviewed for a Jacksonville Business Journal on the value of learning
a second language.
13.
With the addition of Hubei University in Wuhan, China as an exchange partner, the IB
Flagship took the leadership role in organizing a committee to apply to bring a Confucius
Institute to UNF. This partnership proved to be problematic and Jeff Michelman worked
with VP Mauricio Gonzalez and John Ouyang to develop a revised proposal with Shaanxi
Normal University in Xi ‘An. In a recent positive turn of events, the Confucius proposal
was approved in spring 2014. Total flagships funds expensed on this initiative were
approximately $5,000.
14.
Bring international speakers to UNF/Coggin.On-going activity, partially achieved. UNF
and UF co-hosted the spring 2014 summit (at UNF) in February.
15.
Integrate domestic and international students. On-going activity, partially achieved.
Due to different factors, domestic and international students have a hard time mixing
naturally on campus. International students tend to gravitate towards other students in
the same situation, while UNF students have their own occupations and circles of
friends. The idea of this activity is to provide occasions for the two groups to break out
of their habits and get to know one another. In spring 2014, Caitlin Jaeger piloted the
Coggin Delegation program to bring together domestic and international exchange
students to (1) enhance international students’ cultural learning while studying at UNF,
and (2) encourage domestic students to consider spending a semester at their “buddy’s”
institution. Another goal of this program is to engage Coggin study abroad alumni as
peer recruiters for study abroad. 17 international students and 14 domestic students
participated in spring 2014. Delegation events included a Jacksonville Suns baseball
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game, a beach day, and a reception before the International Dinner dance. No flagship
funds were expended.This activity supports the goals of curriculum internationalization
and increasing the number of students studying abroad.
16.
Recognition of students’ international experiences. Achieved for academic
experiences. Progress made, not achieved, for co-curricular activities. Academic
transcripts now accurately reflect Coggin study abroad experiences. Coggin has special
courses for short-term study abroad programs (e.g., ECO 4956 Study Abroad in
Argentina) that clearly reflect the discipline (course prefix) and location (course title) of
the experience. Semester abroad at partner universities has also been achieved, with
the transcript listing the name of the school and number of credits awarded (e.g., Study
Abroad-University Rey Juan Carlos). Further,it is important to note that the IB Flagship
and Cologne University of Applied Sciences (CUAS) worked together to developed an
integrated transcript at both UNF and CUAS that more clearly reflects the GlobalMBA
experience.No funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
17.
Create an IB Executive-in-Residence at Coggin. Not achieved. This person would work
with students, the Coggin Career Management Center, etc., to help students, faculty
and staff understand the importance of international issues in business. Since space is
now available we hope that there might be opportunities for a distinguished retiree
such as Dr. Eduardo Somensatto from the World Bank.No funds were expended. This
activity supports the goals of curriculum internationalization and increasing the number
of students studying abroad.
b. International Academic Experiences
1. Increase the number of students participating in short-term study abroad courses to 170
(the number originally designated in the flagship proposal). Ongoing goal, achieved for
2007-8. Study abroad short-term enrollment was at an all-time high – 224 in 2007/208! This
number is back down to 183 in 2014, however the duration of study abroad that now
averages four weeks instead of 8 days is a remarkable accomplishment.We also
spent$10,000 in flagship funds to support a second trip leader on all faculty led study
abroad courses. The IB Flagship program believes two leaders on each trip is critical and
each trip should have 15-25 students from both a financial and pedagogical perspective. In
an effort to keep students’ costs low in this poor economy we decided to subsidize our trips.
Further, each “Coggin-In” program has a “Liaison” who enhances its value and improves
study safety and pedagogy. Caitlin Jaeger worked hard with faculty to increase exposure of
both faculty led and “Coggin-in” programs to potential student participants. This initiative
cost $10,000 of IB Flagship funds in 2014. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
2. Increase the number of students participating in semester study abroad courses to 35 per
year. On-going goal, not achieved. Semester study abroad numbers continued to draw
Coggin students. In AY 2012/13, we were one student shy of our goal. (In 2013/14 we
dropped to 30 semester students due to staffing challenges.) Given the student populations
and hurdles that students face to participate in semester abroad, we consider these
numbers a major success – especially considering our growth in this area over the last five
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years. Since Coggin was given the ability to make decisions about TLO scholarship awards,
these scholarships made a huge impact when helping students to make financial decisions
to go abroad for a semester. Unfortunately a shift took place from TLOs to SAILS. Although
the SAILS program has been great to help students study abroad, it does not allow us to
target semester abroad the same way the TLOs did. We have been able to combine the
FIPSE and TABSA grants and Kate Mattingly Learch has been able to find creative ways to
help students go abroad. Although these goals were originally developed as stretch goals,
three challenges remain: 1) the short-term challenges from the economy—both global and
domestic, 2) the achievement of higher-level language proficiency, and 3) additional funding
for student scholarships. No flagship funds were expended. This activity supports the goals
of curriculum internationalization and increasing the number of students studying abroad.
3. Increase the number of students participating in internships abroad to 5. Achieved.
4. Other study-abroad activities. Achieved. Several initiatives that were not included in the
original flagship proposal are in progress, including working with the UNF graduate school to
determine the parameters for enhancing double-degree graduate programs at UNF. No
flagship funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
5. The 6-institution FIPSE consortium wasimportant to the IB Flagship for three reasons: 1) we
obtained three outstanding new European Exchange partners and funding to develop this
collaboration on both the student and faculty sides, 2) two outstanding exchange partners
in Clemson and Appalachian State Universities who we exchange best practices on a daily
basis, and 3) an opportunity to enhance an important college goal in the area of
entrepreneurship. The FIPSE grant has been replaced by TABSA, which is a total of $53,000,
$41,000 of which is student scholarships. This consortium is even more important than
FIPSE as the consortium is based on developing double degrees and began long before the
funding. No flagship funds were expended. This activity supports the goals of curriculum
internationalization and increasing the number of students studying abroad.
c. Faculty Scholarship
1. Hire an eminent scholar in IB. Not achieved. The eminent scholar is needed to help raise
the profile of UNF’s international activities. The eminent scholar is on the college’s capital
campaign list, and the first step is to identify and cultivate a donor. The dean was supportive
of using the Earle C. Traynham Professorship to hire someone in International Business
regardless of the discipline, but this is on hold due to the availability of a position. No
flagship funds were expended.This activity supports the goals of curriculum
internationalization, enhanced faculty scholarship and external promotion of Coggin’s IB
program.
2. Host an annual IB research conference jointly with the University of Warsaw. Achieved.
The fourteenth annual conference was held February 2014 at UNF’s Student Union as
discussed above
3. Other UNF-hosted conferences. Achieved. The IB Flagship has worked with the
International Council to make UNF, rather than just the IB Flagship, a member of the Florida
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Network of Global Schools (FNGS).The IB Flagship Program worked with a committee of UNF
faculty and the University of Florida to host the 2014 FNGS conference at UNF.
4. Hire internationally-oriented faculty. During 2013-2014 two new Coggin College faculty
were hired and both have credentials in international business
5. Offer faculty development opportunities in IB.Achieved.
a. In fall 2012, aCoggin International Business Faculty retreat was for all study abroad
course leaders and co-leaders and was attended by over 15faculty, VP and General
Counsel Karen Stone, AVP of Compliance Joann Campbell, International Center
Director Tim Robinson. This was the second retreat that focused exclusively on
“Safety Cases” involving study abroad students. This continues to be a course for
Advanced Study Abroad leaders and is very well received. A second meeting was
held for collaborating with the IB Flagship team and the Coggin Academic Advisors
in promoting different study abroad opportunities. Approximately $500 in Flagship
funds were expended for these September 2012 programs. This activity supports
the goals of curriculum internationalization.
b.
Seven faculty taught abroad on their own and through our faculty exchanges.
6. Help more Coggin faculty obtain Fulbright awards. There was no activity is this area during
2013/14. No flagship funds were expended.This activity supports the goals of curriculum
internationalization, enhanced faculty scholarship and external promotion of Coggin’s IB
program.
7. Host a Fulbright-in-Residence. Konstantin Kostinwas hosted as a Fulbright Scholar in Fall
2013. This activity supports the goals of curriculum internationalization, enhanced faculty
scholarship and external promotion of Coggin’s IB program.
8. Increase UNF’s ranking in IB in US News and World Report. Not achieved. We continue to
work on this particularly with respect to the GlobalMBA. No flagship funds were expended.
This activity supports the goal of external promotion of Coggin’s IB program.
9. Apply for a Center for International Business Education and Research (CIBER) grant from
the US Department of Education. Not achieved.Given our proximity to the University of
Florida and Florida International University this no longer seems like a reasonable goal.No
flagship funds were expended. This activity supports the goals of curriculum
internationalization, enhanced faculty scholarship and external promotion of Coggin’s IB
program.
d. Program Promotion and Administration
1.
Fund program administration. Achieved.
a. Dr. Michelman received a two course release for fall semester, 2013 and Dr.
Paulson’s teaching load was two courses (no release) for spring 2014 semester. This
activity supports the goals of curriculum internationalization, enhanced faculty
13
scholarship, external promotion of Coggin’s IB program and program promotion and
administration.
b. The Study Abroad Director position was reclassified to IB Flagship Associate
Director.
c. When Kate Mattingly Learch was promoted to Associate Director, he IB Flagship
program underwent a national search for her replacement, and Shelby Huber, who
recently completely her MA in International Relations, was selected. She brings a
wealth of experience in the semester abroad area where she will concentrate. This
position focuses almost exclusively in developing new plans for outbound student
exchange and creating opportunities to link domestic students and inbound and
outbound exchange students.
2.
Fund the IB internship coordinator to set up international internships. Not
achieved.Due to budget reasons, the IB internship coordinator was unable to travel
during this period. Also, we continue to work with Coggin’s Career Management Center
to develop new IB internships in northeast Florida, the US and abroad. No flagship
funds were expended.This activity supports the goals of curriculum
internationalization, study abroad and external promotion of Coggin’s IB program.
3.
Createand maintain a high-quality, current website. Achieved.Coggin’s webmaster and
IT professionals provided significant support in website redesign (especially the
GlobalMBA page). Caitlin Jaeger has taken on the important task of developing
additional social media tools, such as videos, to market all IB Flagship activities. Further
she has developed competition for the “Coggin-in” students to develop the best video.
No flagship funds were expended.This supports all four program goals.
4.
Name the Center for International Business Studies. Not achieved. This item is on the
Coggin capital campaign list and a donor is being sought. No flagship funds were
expended.The Center houses and supports the IB scholarship activities, which also leads
to external promotion.
5.
Create new promotional materials. Some progress, not fully achieved. UNF policies
have reduced the development of printed media other than advertisements on the UNF
Shuttle. In fall 2013, we underwent a targeted ad campaign via Facebook to promote
the GlobalMBACosts not listed elsewhere totaled $3,000. Promotional materials
support all four program goals.
6.
Operating expenses. Achieved. Activities support all four program goals.
7.
Other administration and promotional activities. Achieved. One effective
administrative activity that we have undertaken is streamlining the communication and
document collection process for the IB flagship. A BlackBoard account accessible by
GlobalMBA faculty and staff from all four institutions has greatly enhanced
communication in that program. A separate BlackBoard account allows IB Flagship staff
to share documents and information easily.The IB Flagship team continues to make use
of social media tools, i.e., Facebook, Twitter, and YouTube.
Section 2: Additional Benefits of the Flagship
14
Although section 1 should have made clear the benefits to various groups of the IB Flagship, this section
highlights some of the most important benefits to students, the college, the university and the
community from the IB Flagship activities.
Students
Students are the primary beneficiaries of the IB Flagship activities. Students will graduate with a deeper
understanding of international business once the infusion project is complete. They benefit immediately
from increased duration study abroad offerings, as indicated by the large number of students
participating in 2013/14, in spite of the economic downturn; this is largely due to the number of
different study abroad opportunities that the IB Flagship has facilitated. We believe that the availability
of sustained scholarship dollars is the one factor that remains most significant in increasing the number
of Coggin students studying abroad. Students now benefit from the Cascone Family Study Abroad
Scholarships and Steagall Study Abroad Scholarships, and, we hope other scholarships will be available
in the future. In the long term we hope to target the Cascone scholarship directly to the KEDGE
(formerly Euromed) double degree program in Marseilles, France.
Further, the development of additional language opportunities at UNF and strengthening relationships
with high school language teachers will continue to enhance the ability of students to study abroad. In
particular, the decision by UNF to create a permanent position in Chinese reinforces the forward-looking
decision by the IB Flagship to fund this position for two years;students who recognize the value to their
careers of learning Chinese will benefit from the new instructor in that language. Resources in the
Department of Languages, Literatures and Cultures continue to be scarce and for this reason, the IB
Flagship continues to help toenhance languages, such as through our development of an intensive
German language program with our exchange partner.
We continue to work withthe Career Management Center to enhance opportunities for students wishing
to intern abroad. At present, the International Business major is the only undergraduate Coggin program
that requires STAR certification. We believe this is critical since IB is the only major in Coggin that
requires an internship. However, the challenge remains to find additional IB internships and, in
particular, more internships abroad.
Honors students will benefit from a clearly-delineated Honors-in-the-IB curriculum and the Flagshp will
continue to work with the Honor’s Program to develop these opportunities.
In 2009 the IB Flagship decided to give an award to the outstanding graduating International Business
undergraduate student. The award is named the Steven Paulson Outstanding Student in International
Business Award to recognize Dr. Paulson’s longstanding commitment to the International Business
Program. The award has now been given out five times at commencement in April.
College
The college benefits, of course, from providing a more relevant business education (note that AACSB,
the business accreditor, insists that being relevant means being international). Faculty benefit from our
faculty development initiatives that expose them to new countries, and also benefit from participating
in our IB research conferences and offering opportunities for publication in the volumes that come from
them. Faculty exchange opportunities often result in new data sources or even international co-
15
authorships. Faculty expertise in study abroad continues to get both deeper and broader as we maintain
our commitment to sending two faculty on every study abroad and one faculty member as a liaison on
all Coggin summer programs. As UNF’s reputation in IB grows, so, too, does the prestige of working
here.
University
Since Coggin is a leader in both internationalization and study abroad at UNF, the various institutional
changes that our efforts engender benefit all colleges. For example, the work we have done on properly
documenting study abroad experiences benefits any department or college, which can follow our
template. Steve Paulson and Kate Mattingly Learch continue to mentor faculty from other colleges
where no mechanism currently exists. Our efforts in establishing clear UNF guidelines for the
development of double-degree programs can also benefit other units. Coggin, through the support of
Graduate Dean Roberson and Assistant Provost Brayton, has set the groundwork for double degree
programs university-wide. Further through the Flagship’s efforts to better understand the role of
general education in double degrees, we hope to be able to develop a model that will help other majors
and Colleges. Perhaps most importantly, as the Flagship succeeds, UNF’s reputation will be enhanced by
association (just as IB benefits from the success of other flagships). From its inception, the IB Flagship
program has tried to act in a leadership role for campus internationalization rather than being limited to
the boundaries of the Coggin College of Business. In short, any success that any of our programs enjoys
facilitates larger successes across the campus.
Community
One clear winner from the IB Flagship is the local community, which already has an international
orientation. When the IB program began in 1995 the focus was on the business community, but through
the generous support of the President’s Office through Flagship designation, we have been able to
expand opportunities both throughout the campus and the community. By graduating students who
have had international experiences and whose coursework makes it clear that business is international,
we are providing a stronger workforce that will be better able to compete in the era of globalization.
Since so many UNF graduates stay in Jacksonville, the importance of our educating students for the
global marketplace becomes even more vital. Another community group to benefit is local high schools,
with whom we will continue to cooperate to encourage the best and brightest to come to UNF and to
study abroad. Ponte Vedra High School is just the first to take advantage of that benefit. Further, we
hope to impact additional high schools in the community through the World Affairs Council and through
the Chinese Community and Chinese language teachers. In addition, Steve Paulson is involved with the
Jacksonville International Committee, a group of community leaders that is fostering internationalization
in our region. The Florida IB Summit, held in Jacksonville in 2013, also brings together business people,
government officials and academics. The focus is the business community.
Section 3: Activities Related to Future Benchmarks
Activities for 2014/15 and beyond are identified here for each IB Flagship benchmark. Funding continues
to be the most acute challenge for the IB Flagship moving forward. Funds for faculty development and
study abroad scholarships are critical. We appreciate efforts by both the Coggin Dean’s Office and
Academic Affairs to alleviate these problems in a thoughtful and systematic manner.
Academics and Co-Curricular Activities
16
1. Curriculum reviews related to study abroad.The Flagship team is continuing to revise study
abroad offerings with particular emphasis on creating a variety of high quality “Coggin In”
summer programs.
2. Infusion of IB content throughout the curriculum. We are hoping that there will be continued
infusion opportunities under the Coggin College leadership and the demands of continuous
improvement under AACSB accreditation.
3. GlobalMBA. Continue the strong program. Recruit full cohorts for each institution. Increase the
quality of students in the program. Maintain good relationships with alumni, including holding
annual alumni events. Solicit additional fellowship funding for UNF GlobalMBA students.
4. GlobalEntrepreneurshipMBA. Work with EBS-Paris to restructure the program and develop a
stable curriculum either based in Paris or with a more dependable partner.
4. Ibero-AmericanMBA: Discontinued.
5. GlobalMBA: Asian focus. Not started.
6. Freshman Interest Group (FIG) course in IB. We have shifted this goal to work more closely with
the Center for Community Based Learning. Kate Mattingly Learch and Shelby Huber, in
particular, will look for ways to enhance and deepen outbound study abroad activities. We plan
to continue offering the study abroad to Peru for freshman/sophomores in spring 2015.
7. Infuse IB content into Introduction to Business course. Budget issues have become a problem
for sustaining this class, which Kate Mattingly Learch taught in the fall of 2009. We will continue
to work with the Department of Management to enhance the focus on Globalization in the
Introduction to Business class. Further, we plan to continue offer this as a dual enrollment class
at Ponte Vedra High School.
8. Recruit outstanding IB and study abroad students from local high schools. Continue working
with Ponte Vedra and Fletcher High Schools to develop a model for cooperation. Extend the
cooperation to other high schools in the Greater Jacksonville area opportunities through
additional World Affairs Council partnerships.
9. Offer Coggin foundation courses for Honors students. We will continue to co-sponsor honors
study abroad classes.
10. Develop Honors in the Major in International Business. Finalize the curriculum and shepherd it
through the APC process. Promote the opportunity to students as soon as it is available.
11. Hire a Chinese language instructor and build a cohort of students that justifies the position.
Since this goal is completed we will continue to support additional Chinese language offerings
and work to strengthen the relationships with area high schools offering Chinese with the
support of the Confucius Institute.
12. Develop language immersion opportunities abroad. We will continue the theGerman
Immersion Language and Culture Program at DBHW-Mosbach in Bad Mergentheim, Germany.
17
13. Bring international speakers to UNF/Coggin. Continue to invite speakers to campus and arrange
for appropriate audiences for them. Collaborate with other groups (e.g., IB Week, International
Studies program, Florida Network for Global Studies) to share resources and speakers.
14. Integrate domestic and international students.We will expand the Coggin Delegation to
hopefully involve all Coggin exchange students and an equal number of domestic UNF students.
15. Recognition of students’ international experiences. Achieved for academic experiences.
Coggin awaits the roll-out of the co-curricular transcript. Kate Mattingly Learch will then work
with Student Affairs to ensure that appropriate international events are included on that
transcript.
16. Create an IB Executive-in-Residence at Coggin. Since current space limitations mean that we
have no office, we cannot have an executive in residence.
17. Create an undergraduate dual-degree program. We willenhance our first double degree
program at the undergraduate level with KEDGE and continue working on the double degree
with the University of Valencia for fall 2015.
18. Continue to deepen relationships with partners in TABSA consortium
International Academic Experiences
1. Maintain the number of students participating in short-term study abroad courses. As we
become more successful with 4-week “Coggin In”summer programs, we can anticipate that
continued growth in the faculty-led programs is not possible. Our goal is to increase the
number of students abroad – providing programs at varied lengths to accommodate the
many needs of our diverse student population. To this end, however, the IB Flagship team
will continue to focus on increasing the quality and duration of study abroad experience
rather than focus merely on the number of students studying abroad. TLO, SAILS, federal
grants, scholarships, fellowships, have proven to be instrumental in making study abroad
affordable for an increasing population in the Coggin College of Business as well as
increasing the quality of these experiences.
2. Increase the number of students participating in semester study abroad courses to 35.
Have at least 35 students studying abroad for a semester in 2014/15.
3. Increase the number of students participating in internships abroad to 20. Complete the
resource website and the education of the Coggin internship coordinators, advisors and
Career Management Center staff. Have 15 students intern abroad in 2014/15, and increase
by at least 1 student/year thereafter. Scholarship funding is necessary.
4. Other studyabroad activities. Several initiatives that were not included in the original
flagship proposal are in progress, including:
a. Solicit additional gifts for study abroad scholarships.
b. Continue to apply for external funding, especially given their tremendous impact on
students’ financial ability to participate in study abroad.
18
c. Continue to collaborate with non-Coggin departments to create innovative
interdisciplinary study abroad experiences at both the undergraduate and graduate
levels.
Faculty Scholarship
1. Hire an eminent scholar in IB (Earle C. Traynham Professor of International Economics).
Seek an endowment for an additional position. Identify appropriate space for his or her
office.
2. Host an annual IB research conference jointly with the University of Warsaw. The fifteenth
annual conference is scheduled for February 2015, at UNF’s Student Union. We will hold the
conference and publish the proceedings. This will continue to be an annual initiative. One
goal is to have more countries represented and stronger participation from Coggin (and
other UNF) faculty.
3. Host a bi-annual IB research conference jointly with Beijing International Studies
University. Discontinued.
4. Other UNF-hosted conferences. Seek strategic partnerships with other IB organizations.
Encourage Coggin faculty to create new conferences or workshops of interest. One
possibility is a conference on internationalizing the business school curriculum and study
abroad.
5. Hire internationally-oriented faculty. Although this seems to happen simply by hiring the
best available candidate, Coggin job descriptions will continue, according to college policy,
to emphasize international expertise in most advertisements.
6. Offer faculty development opportunities in IB. The Ambassador Program Proposal was
created in response to the need to provide financial and logistical support in addition to
information for 29 faculty and staff who have expressed an interest in visiting with
faculty/staff at partner institutions for the purpose of strengthening relationships such that
there would be increased opportunities for faculty development.
7. Help more Coggin faculty to get Fulbright awards. Continue to promote Fulbright
opportunities to faculty annually.
8. Host a Fulbright-in-Residence.
9. Increase UNF’s ranking in IB in US News and World Report. We will continue to build the
program so that it merits such rankings. However, rankings also depend on the perception
of other business schools, particularly their deans.
10. Apply for a Center for International Business Education and Research (CIBER) grant from
the US Department of Education. Not pursued.
11. Other IB scholarship activities.
19
a. Continue to explore the viability of launching a new journal focused on IB education. If
appropriate, launch the journal during 2015-2016.
Program Promotion and Administration
1. Fund program administration. We are hopeful that our request for an Administrative
Assistant for 2014/15 will be approved. We will continue to evaluate annually whether the
amount of program administration is adequate. Recommend and make, if possible,
adjustments as appropriate. This includes faculty directors and study abroad staff.
2. Fund the IB internship coordinator to set up international internships. Continue to provide
opportunities for Coggin internship coordinators and Career Management Center staff to
learn about internships abroad.
3. Create and maintain a high-quality, current website.Coggin’s webmaster and IT
professionals provided significant support in website redesign (especially the GlobalMBA
page) at no incremental cost to the flagship. Continue to enhance the use of social media.
4. Name the Center for International Business Studies. This item is on the Coggin capital
campaign list and a donor is being sought.
5. Create new promotional materials. Continue to produce high-quality promotional materials
as necessary.
Section 4: Scholarship and Creative Works
Proceedings from the February 2014 IB research conference going forward will continue to be in digital
form.
20
Appendix: Budget Request
Flagship Program in International Business
Budget Request – AY 2014/2015
Exclusive of Professional Compensation for Director, Associate Director,
Two Study Abroad Advisors and the Administrative Assistant
IB Flagship Support Requested from UNF
Coggin-In: stipends (5@$2,000)
Coggin-In: program development
Faculty-led Study Abroad: faculty travel (5@$2,000)
Faculty Exchange: outbound 10@$1,000
Faculty Exchange: inbound 10@$1,000
Double Degree: KEDGE-UNF promotion
Double Degree: Valencia-UNF development
Coggin Delegation: student integration program
Director/Associate Director Travel
Total Requested from UNF
$
$
$
$
$
$
$
$
$
$
10,000.00
3,000.00
10,000.00
10,000.00
10,000.00
6,000.00
5,000.00
3,000.00
15,000.00
72,000.00
IB Flagship Support Provided by the Coggin College of Business
Graduate Assistant: 3 semesters
$ 8,280.00
Student Assistants: 3 semesters
$ 14,274.00
Research Conference Faculty Registrations
$ 7,000.00
Total Provided by Coggin
$ 29,554.00
Total Flagship Budget 2014/15
$ 101,554.00
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