Course Overview B290 Fall 2015 Information about the class • Course home page: http://strategy.sjsu.edu/B290 – Contact information – Syllabus • Class preparation • Class schedule • Deliverables and due dates – Most reading material – Office hours • (Tuesday 5-6pm, or skype) Responsibilities • Yours – – – – Come to class prepared Engage in the discussion Work collaboratively Teach me things about your firm / industry • Mine – Create an atmosphere and opportunity for discussion and collaboration – Help you develop strategic thinking skills – Provide timely feedback Things to consider Economic Social Political Market / External • • • • User needs Market segments Value proposition Competitors Resources / Internal • • • • • Legal Assets People Skills / Knowledge Processes / Structure Culture Technological Environmental Useful ‘toolkit’ Analytical tools Other useful tools • • • • • • • • • • Institutional theory • Organization theory • Psychology and social psychology • Economic sociology • Political science Porter’s 5 forces The R.B.V. (S.W.O.T.) Generic Strategies Diversification T.C.E. BGC growth share matrix Product / industry life cycle McKinsey 7-S Strategic Management Process Context / Goals Where are we? What are the key drivers? What are our opportunities? What threats do we face? Formulation Where do we want to get to? How do we change? How do we exploit opportunities? How do we evade / counter the threats? Analysis How are we doing? - In relation to our goals - Relative to our competitors - Relative to stakeholder expectations Implementation What targets should we set? What organizational structures and processes do we need? How do we align people? Who will we work with (who does what)? What investments are needed? Activities • Lecture-discussion on analytical frameworks • Mini-case discussions • Business Policy Game strategy simulation “Deliverables” • Simulation – Three year forecast – 3 annual reviews (with financial statements) – Short reflection paper – 360 evaluations • Analytical tools – Class participation – One final exam (2 short essay questions) Information about the class • Course home page: http://strategy.sjsu.edu/B290 – Contact information – Syllabus • Class preparation • Class schedule • Deliverables and due dates – Most reading material – Office hours • (Tuesday 5-6pm, or Skype) ?