Danielle Baker
GD 305 Studio 1/Professor Erdlejon
Research paper
I.
Introduction
A. Attention-getter: Throughout the history of design there are graphic
designers that will impact the way people look and comprehend the
way things are design in the future. Not only will the graphic designer
impact the viewers but also they will impact and influence the future
faces of graphic design. Graphic designers will turn to one of these
graphic designers for inspirations in their work and hope to one day
achieve as much success as they did.
B. The graphic designer that I will be focusing on is Milton Glaser
C. Milton Glaser has changed the world of graphic design by being well
known for his design I “heart” NY
II.
Body
A. Who is Milton Glaser/brief history
1. Milton Glaser was born in New York on June 26, 1929
2. Glaser started drawing when he was young
a. He became sick and bedridden when was young
b. To cope with being isolated from people he started to draw
c. When he drew, he let all his imaginations come out
i. “While he says this isolating experience left him forever
feeling the outsider, and that this "psychic low" helped
drive him, Mr. Glaser hardly emerged the tortured type. He
can be moody, but mostly he's described as down-toearth, friendly, generous and secure”
d. He believes that something traumatic has to happen in
people’s lives to make them create their best work or at
least inspire them to create
i. "Invariably, my most talented students started drawing
young and were reinforced," Mr. Glaser says. "Among the
best of them, there's always been a traumatic event -divorce, illness, betrayal -- that forced them to internalize
and become introspective."
3. He attended high school in New York at the High School of Music
and Arts and the Copper Union art school.
a. Graduated Copper Union in 1951
4. Continued his education
a. Later received further education at the Academy of Fine
Arts in Bologna, Italy.
b. Studied etching when he attended school in Italy.
c. Was in school for a year where he was a student of Giorgio
Morandi
5. After spending a year in Italy he returned back to New York where
he co-founded Push Pin Studios in 1954.
a. Push Pin Studio looked at different art movements from the
past to inspire their designs
b. There work focused more on imagery and less on
typography
i. All their workers could draw excellent
6.
B. What timeframe did Milton Glaser did his work become most
influential? Describe that timeframe in details. Also include what
timeframe did he work in?
a. Milton Glaser is considered to be a part of the Modern Era
C. Milton Glaser’s Influences?
1. Milton Glaser was influenced by two of the most powerful artists
for two opposite reasons:
a. Pablo Picasso
i. Was an artists that was just into his self (“egocentric
and narcissistic”
1. He wanted all the attention to be on him
when he was in a room
2. He wanted all the money and
fame/accomplishments that he can get
b. Morandi influenced by his:
i. Was a modest artist
ii. Simplicity
iii. dedication
1. He was not interested in fame, money, or the
women that came along with being a
powerful artist.
2. He only painted a few portraits of people but
most of his painting were landscapes and still
lifes and sold his paintings for just $200 and
made the painting personal to whoever he
sold them to
3. Studied with him but was influenced before
he met him, looked at his etchingings before
he attended school in Italy
c. The reason he was influenced by both men was because he
felt you need to be influenced by some type of rationality
and he could see his self in both of those artists.
d. Also Morrison influenced him as well
e. Glaser looks to artists and at movements before his time for
inspiration and ideas when working on designs
2. The art movements:
a.
i.
“for example, that a splendid Cubist-inspired poster for the
Juilliard music school alludes to Picasso's 1921 painting
"Three Musicians." Glaser has distilled its spirit and, if
anything, exposed the painting's design elements rather
than emulated it as a work of fine art.”