Eighth Edition
11
Informative
Presentations
Copyright © 2008 Wadsworth / Ch. 11
11
Iacocca & Novak, Iacocca, Bantam, 1986, p. 16
Copyright © 2008 Wadsworth / Ch. 11
Reuters/CORBIS
EXXON Valdez Oil Spill
Answer the following questions:
--What specific things damaged EXXON’s
image & credibility?
--How was CEO Rawl’s presentation
perceived by the public?
--What should Rawl have done differently?
Copyright © 2008 Wadsworth / Ch. 11
Copyright © 2008 Wadsworth / Ch. 9
Basic types included in this text are . . .
Informative presentation
An oral briefing or report that promotes
understanding of an idea or body of related
facts. For example:
Image Source Limited/Index Stock Imagery
--Volunteer opportunities in the Metroplex
--Potential advantages of a company blog
Copyright © 2008 Wadsworth / Ch. 11
Basic types included in this text are . . .
Informative presentation
Persuasive presentation
A deliberate attempt to influence opinions,
behaviors, and choices. For example,
Image Source Limited/Index Stock Imagery
--Volunteer work is everyone’s duty
--Company blogs should be restricted
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Include the following characteristics . . .
Present true, honest, fair information
Avoid embellishment or exaggeration
Design graphics for accuracy
Express ideas clearly
Present objective facts
Joel Gordon
Use tact
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Definition
A clear, explicit statement of what something is,
accompanied by one or more of the following:
--Comparison or contrast
--Two or more examples
--The etymology (origin or root meaning)
--Synonym (similar meaning) or antonym (opposite
meaning)
--List of essential features
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Definition
Description
A tool that paints a vivid, detailed picture of the
topic by using:
--Concrete words (instead of dog, say “West Highland
white terrier named Mischief”)
--Figures of speech such as similes, metaphors &
onomatopoeia (words that sound like their meaning)
Copyright © 2008 Wadsworth / Ch. 11
Definition
Description
Explanation
A statement that describes the relationship
between certain items:
--Use with visuals & clear connecting words
--For complex topics (begin with “big picture”)
--If audience skeptical (begin with “lay” belief,
then present the more accurate belief/theory)
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Definition
Description
Explanation
Narration
A story about real or imagined things, people, or
events presented with:
--Detail & enthusiasm
--Probability (story is likely & easy to follow)
--Fidelity (story rings true to listener experiences)
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Copyright © 2008 Wadsworth / Ch. 9
Introduction
Body
Conclusion
© Jason Harris
I. Main Point
A.
B.
C.
II. Main Point
A.
B.
III. Main Point
A.
B.
C.
Copyright © 2008 Wadsworth / Ch. 11
Preparation steps include . . .
Analyze listeners
Determine general topic
Write exact purpose in one sentence
Plan body of presentation
Prepare conclusion & intro
Anne Dowie
Practice with notes/visuals
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Outside the organization, determine . . .
Specific type of group
Goal or purpose of group
Size of group
Characteristics of group
© Roger Persson
Knowledge of group
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Inside the organization, determine . . .
How many people?
Attendance by choice?
What do they know about topic?
Who are they?
What is their attitude?
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Do they know you?
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Select a topic that . . .
Fits requirements of assignment
Will benefit and interest your audience
You already know a lot about
© Jason Harris
You are interested in
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Write your purpose in a simple sentence beginning with . . .
After hearing my presentation, the
audience will…
Sample: “After hearing my presentation, my
colleagues will realize that direct access to our
new Xanus-2 computer will save time, save
money & impress customers.”
Copyright © 2008 Wadsworth / Ch. 11
Basic outlining rules include . . .
Include two or more items per level
Capitalize first word in each level
Indent each level
Use standard numbering
Use parallel wording
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Storyboards include . . .
Separate storyboard for each step
Title or thesis statement
Sketch of planned visuals
Supporting statements
with sources
Transition sentence at
bottom
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For informative speeches . . .
Topical
Main points are related ideas,
but have no time, spatial, or
causal connection.
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Copyright © 2008 Wadsworth / Ch. 11
For informative speeches . . .
Topical
Chronological
Main points arranged by time
(step-by-step, or by date).
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Copyright © 2008 Wadsworth / Ch. 11
For informative speeches . . .
Topical
Chronological
Spatial (Geographic)
Main points arranged by location
in space (front to back, first to
third floor, or north to south).
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Copyright © 2008 Wadsworth / Ch. 11
For informative speeches . . .
Topical
Chronological
Spatial (Geographic)
Causal
Main points indicate an effectcause or cause-effect
relationship.
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Copyright © 2008 Wadsworth / Ch. 11
11 Organization Patterns . . .
Check answers at back of book
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An introduction contains four main steps . . .
Capture attention of listeners
Motivate audience to listen
Convince audience you are qualified
Give thesis statement
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A conclusion contains two main steps . . .
Summary
Closing thought or statement
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Practice using speaking notes and visual aids . . .
Prepare speaking notes on note cards
Practice presentation
© Jason Harris
Practice using visual aids
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Methods include . . .
Speaking from memory
Extemporaneous speaking
Speaking from visuals
Speaking from manuscript
Lon C. Diehl/PhotoEdit, Inc.
Impromptu speaking
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11
Copyright © 2008 Wadsworth / Ch. 11