Sustainability Management
and Information Disclosure
June 2, 2005
Yoshiaki Arai
Corporate Environmental Affairs Division
Matsushita Electric Industrial Co., Ltd.
Corporate Profile of Matsushita Electric
Foundation: 1918
Sales
Manufacturing
Started business by
only three people
170
45
countries
countries
No. of
manufacturing sites
Japan:
155
Overseas: 182
Sales
Sales
Overseas Japan
8,713.6
47%
53%
billion yen / FY2005
Founder
Konosuke Matsushita
(Business establishment
at age 23)
Employees
No. of employees
334,752
Overseas
Japan
55%
45%
(March,2005)
Suppliers
At the Kyoto retreat, Shinshin-An
Japan: Approx.
Overseas: Approx.
5,000 companies
6,000 companies
Business Domains in Matsushita Group
Other (7%)
Victor Company
of Japan(JVC) (8%)
AVC Networks
(41%)
Matsushita Electric Works
and PanaHome
(17%)
Components and
Devices
(13%)
Home Appliances
(14%)
(% of sales in FY2005)
Management Philosophy
A Company is a Public Entity
Philosophy
People
Land
Building
Funds
Knowledge
Information
Time
"Deposits" entrusted from Society
Company
Utilize
Use for Society
Products and Services
Contribution to the Prosperity of Society
"Profit" is a Reward for our Contribution
Re-invest for Further Contribution
Return to Society
…
Matsushita's Vision for the 21st Century
Business Vision
Realizing a Ubiquitous
Network Society
Coexistence with
the Global Environment
Enrichment of people's lifestyles
Environmental Vision
Environmental Statement
Environmental Vision
New challenges for
"Green" Products
Environment
and energy
business
initiatives
Environmental
communication
Services
&
Solutions
Home Appliances
Digital
Networks Environmental Systems
Components & Devices
Production Systems
New challenges for
Clean Factories
Coexistence with
the Global
Environment
Environmental
management
and human
resources
development
Strengthening
of product
recycling
"Green"
marketing and
distribution
Environmental Technology &
Ecological Thinking
Green Plan 2010
ET2!
History of Environmental Activities
1972: Established the Environmental
Management Office
1991: Formulated the Matsushita
Environmental Charter
1995: Started development of the
environmental management system
1997: Established the Environment Conference
Corporate Environment
Conference
1999: Completed the acquisition of the ISO
14001 certification at all manufacturing
sites worldwide
2001: Started the home appliances recycling
2001: Held the Environmental Forum in Japan
and Europe
Announced the Environmental Vision
and Green Plan 2010
2004: Completely eliminated lead solder from
all products worldwide
Environmental Forum 2001
(Freiburg,Germany)
Status of Acquiring ISO 14001 Certification
The establishment of environmental management systems (EMS)
forms the foundation of all environmental programs.
73
18
58
2
26
17
Europe
China and Northeast Asia
Americas
Japan
60
10
Asia and Oceania
(As of March 2005)
1
Manufacturing
Nonmanufacturing
Total
Japan
73
17
90
Overseas
162
13
175
Total
235
30
265
* Since an increasing number of site acquire integrated
certification, these figures are different from the number
of individual sites.
Data-based Management and Information Disclosure Serve as
the Driving Force for Environmental Initiatives
Input and Collect
Output (Disclosure)
Environmental Performance Report
Sustainability Report
We have collected data from all
manufacturing sites since 1991.
(Currently from some 450 global sites)
Energy, water, waste, GHGs,
chemical substances, air, water
quality, noise, vibration,
compliance with laws, logistics,
communications and site overviews
(ISO certification, etc.)
Started to collect data by fax, but
now have a web-based system.
Annual management 
Monthly management
We started to publish it in 1997 and
distribute copies at the
Shareholders' Meeting every June.
Published data, specific examples,
our vision for the future and key
subjects.
Improved the content of our report
by changing the name from
Environmental Report to
Sustainability Report.
Domain companies and sites
disclose their independent data.
Report to administrative bodies
Overall Structure of Sustainability Management Systems
1
Environmental
performance
2
Product chemical substance
management
Energy
3
1
Environmental
investments
Chemical substance
management at factories
4
Environmental performance
ECO ASSIST
Water
General waste
Industrial
waste
Comprehensive chemical
substance management
2
3DCAD parts
lists
5
Product chemical
substance
management
GP-Web
(Supplier surveys)
Chemical
substances
Environmental
impact DB
PRTR
Supplier
DB
3
Industrial
waste
Material
DB
Search of
environmental lawrelated information
Parts lists
Chemical substance
management at factories
Chemilution
Product
assessments
Environmental
accounting
Site reports
Sustainability
Report
Contained
substances
Environmental
assessments
Compliance
with laws
PRTR
Part DB
(Data collection)
Part DB
Product assessments
(Environment conscious
design)
Part DB
Material
purchase
records
5
ET manifest
4
Manufacturing Chemical
process DB substance DB
Waste management at
factories
ET manifest
Waste DB
Manifest
Steps of the Development of our Non-Financial Reports
Information disclosure, which started with the environmental sector,
now complies with the guidelines and almost reaches to a complete level.
Leading enterprise
Dialogue with community
Incorporation in business operations

2005
2001
Visions & Action Plans
Advanced
enterprise
2004
2000
Definitions of sustainability
1999
Accountability 
Information disclosure in compliance with guidelines
(Environment) Environmental
Reporting Guidelines
(CSR) GRI Guidelines
Minimum  1997, 1998
Started to publish reports and
requirements
disclose information
Environmental Reports
Economic performance and
social responsibility reports
2003
2002
Overview of Environmental Reporting
Environmental Data Book
Corporate non-financial reports
Environmental performance data
Booklet
The Panasonic Report for Sustainability
Japanese
Japanese
English
English
Chinese
Chinese
Third-party
assessments
Third-party
assessments
Sustainability Data Files
Performance data including social aspects
Web
Japanese site
English site
Third-party
assessments
Domain environmental report
Individual domain companies'
environmental performance data
(Total 11 domains)
Japanese
site
English
site
Site environmental report
Individual manufacturing sites'
environmental performance data
(Japan: 153 sites; Overseas: 181 sites)
Japanese
site
(Japan)
Chinese site
(China)
English site
(Others)
Ensure Compliance with Guidelines by Using the Web
Disclose detailed information
for each item.
The Table of contents conform to
the GRI Guidelines and Environmental Reporting
Guidelines (Japanese Ministry of the Environment).
Backing of Society Serves as the Driving Force for
Information Disclosure
The Global Reporters 2004
Rank
1
2
Enterprise
Country
Co-operative Financial
UK
Services (bank)
Novo Nordisk (pharmaceutical) Denmark
3
BP (oil )
UK
4
British American Tobacco
UK
4
BT Group (telecom services) UK
6
BAA (airport administration)
7
Rabobank (bank)
Netherlands
8
Rio Tinto (mining)
8
Royal Dutch Shell (oil)
10
HP
10
Unilever
UK and Australia
UK and
Netherlands
US
UK and
Netherlands
UK
Japanese companies ranked in the top 50
Matsushita
34th Electric
45th
Sony
39th
Daiwa
Securities
47th
Ito-Yokado
Sustainability Reporting Awards
(since 1997 in Japan)
Ministry of the
Environment
Toyo Keizai Inc.
(publishing firm)
(Ratings of Matsushita)
(Ratings of Matsushita)
 Grand Prize:
3 times
 Outstanding
Performance Prize:
Once
 Meister Award:
Twice
 First Prize:
Once
 Outstanding
Performance Prize:
Twice
 Excellence Prize:
4 times
A wide variety of evaluation and ratings
Socially Responsible
Investment (SRI)
 Dow Jones
Sustainability
Index
 FTSE4 good
 Ethibel
Ratings and
rankings
 Tohmatsu
environmental
ratings
 Sustainability
management level
rankings
 Environmental
brand rankings
Marketing
Government
organizations
Mass media
Academic
organizations
Sustainability Report Environmental Forum
Business
partners
Employees
Local
residents
NGOs
NPOs
Consumers
Shareholders
Investors
Information Disclosure and Communications
Website
Various Stakeholders
HFC-free Refrigerators
Prevention of global warming
HFC gas
HFC-free
Ozone depletion
coefficient
0
0
Global warming
coefficient
1,300
3 (1/400)
Energy conservation
1,190
Annual power
consumption
(kWh/year)
Reduced to
approx. 1/6
200
10 years ago
NR-F462U
HFC-free
refrigerators
Information Disclosure (FY2004 results)
350,000
Sustainability
1 Report
Environmental
copies
Japanese,
English and
Chinese
2 website
150,000
Participation in
3 exhibitions
10 events
4 News releases
5
6
Lectures at
symposiums and
seminars
44
7
Replies to
questionnaires
28
8
Direct disclosure
via e-mail, etc.
accesses
Eco-Products
2003, etc.
23
Newspaper
advertisements:
Newspaper
advertisements
TV commercials
7
TV commercials: 3
1,058
TV Commercials
HFC-free
refrigerator
Tilted drum
washing machine
"Clouds in the
Sky"
"Miracle of Water"
HFC-free
refrigerator
Home appliance
recycling
"Demonstration of
Heat Insulation"
"Glass Sands"
Dishwasher
Home appliance
recycling
"Faucets"
Leave it to wool
Communications with Stakeholders
Stakeholder meeting
Discuss new partnership
among society, NGOs and
corporations.
Meeting to Read
the Sustainability Report
Learn the readers' impressions
and questions about our
Sustainability Reports.
Reviews by Third Parties
Third Party Comments Report of
The Natural Step International
Third Party Analysis Report of
Azusa Sustainability Co.
Thank you for listening our presentation
Environmental Technology & Ecological Thinking
Opening of Home Appliance Recycling Factory to the Public
Matsushita Eco Technology Center Co., Ltd.
Opening of the factory to the public
Some 38,000 people visited
since 2001
Live broadcast at the Panasonic Center Tokyo
Publication on the website