Teacher: Tianda Gay
Unit Title:
Subject:Marketing
School: RSHS
Understand selling, customer relations and product management
Date: Week (6) Oct 1, 2012
Monday
Tuesday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes
Wednesday
Thursday
Friday
Quarter assessment this week Unit 1.00 to 2.08
Standards/Indicators
I can/ I will:2.06
Describe the uses of
grades and standards
in marketing

I can/I will
2.07A
Identify company’s
brand promise

I can/I will: 2.07B
Determine ways of
reinforcing the
company’s image
through employee
performance

I can/I will: 2.08
Acquire product
information for use in
selling

I can/I will:
2.08B
Analyze product
information to identify
product features and
benefits
Activities/Agenda
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Work keys math
Review
2.03 selling policies
Review
2.06 grades, standards,
warranties
Explain (Teacher lead-in)
Define the terms touch
points, brand, and brand
promise.
Review
Brand promise
Review
Company image
Review
Product information
Explain (Teacher lead-in)
Connect brand promise to
brand image
Discuss types of company
images.
b.Describe factors that affect
a company’s image.
Explain (Teacher lead-in)
Identify sources of product
information that provide
information for use in selling.
Explore (Guided practice)
Explain the importance of a
Explore (Guided practice)
Explain the importance of
Explore (Guided practice)
Identify types of product
Explain (Teacher
lead-in)
Define the following
terms: feature, benefit,
obvious benefits,
unique benefits,
hidden benefits,
feature-benefit selling,
and feature-benefit
chart.
b.Identify sources of
feature/benefit
information.
Explore (Guided
practice)
Explain (Teacher lead-in)
Describe ways that grades
and standards aid the buying
and selling process.
f.
Explain the
importance of grades and
standards in global trade.
g.
Identify groups that
develop grades and
standards.
Explore (Guided practice)
Complete grades and
Teacher: Tianda Gay
standards vocabulary
booklet
Describe the purposes of
warranties and guarantees.
f.
Explain the benefits
of warranties and
guarantees.
g.
Describe
government regulation of
warranties and guarantees
Subject:Marketing
company’s brand promise.
c.
Describe factors
impacting a company’s
brand promise.
reinforcing the company’s
image.
d.
Describe ways that
employees can reinforce the
company’s image through
their performance.
School: RSHS
information that can be useful
in selling.
c.
Cite occasions when
product information can be
used in sales presentations.
d.
Describe guidelines
to follow when acquiring
product information.
Identify an example of
an obvious or
apparent benefit.
d.Identify an example
of a unique or
exclusive benefit.
e.Identify an example
of a hidden benefit.
f.Describe how to
prepare a featurebenefit chart for a
product.
Monday continued
Tuesday continued
Wednesday continued
Thursday continued
Friday continued
Elaborate
Independent practice:
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Demonstrate how to
identify a company’s
brand promise.
Must bring 10 boxes,
packages to class, cut
labels, promises,
warranties, guarantees
from and create a class
collage
2.07 quiz
Students will create a
feature-benefit chart,
and dress a mannequin
and label the features
and benefits of the
garments and the
accessories

Find and read a
product warranty, and
answer the following
questions:
a.
Is the warranty
full or limited?
b.
If a
manufacturer defect is
found, how is the
purchaser protected?
c.
What is the
procedure for
obtaining repairs?
d.
What
disclaimers are cited?
e.
Does the
warranty expire? If so,
Select a local business
to identify its brand
promise. Record the
brand promise, and
write a rationale for
your findings.
Participate in a smallgroup activity to share
your findings and
rationale.
Demonstrate
procedures for
acquiring product
information for use in
selling.
Examine product
information
accompanying five
products sold by local
businesses. Record
the sources and the
types of product
information
accompanying the
products, and explain
how the information
Teacher: Tianda Gay
Subject:Marketing
when?
School: RSHS
can be used in sales
situations.
Summary/Closure:

Key terms, concepts
Summary/Closure:
Summary/Closure:
Summary/Closure:
Summary/Closure:
Key terms, concepts
Key terms, concepts
Key terms, concepts
Evaluation:
Evaluation:
Evaluation:
Evaluation:
Evaluation:
2.06 quiz and
independent practice
independent practice
independent practice
independent practice
independent practice
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Go to engrade, On
calendar click on
wiki and review all
marketing videos
Discussion question
for the week
Assessment codes
Key terms, concepts
Bloom’s and Critical Thinking
Teacher: Tianda Gay
Subject:Marketing
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down, etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
School: RSHS
Bloom’s Revised Taxonomy
Remembering Retrieving, recognizing, and recalling relevant knowledge
from long-term memory bullet pointing, highlighting, bookmarking, social
networking, social bookmarking, favoriting/local bookmarking, searching,
googling
Understanding Constructing meaning from oral, written, and graphic
messages through interpreting, exemplifying, classifying, summarizing,
inferring, comparing, and explaining advanced searches, Boolean
searches, blog journaling, twittering, categorizing, commenting,
annotating, subscribing
Applying
Carrying out or using a procedure through executing or
implementing running, loading, playing, operating, hacking, uploading,
downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining how
the parts relate to one another and to an overall structure or purpose
through differentiating, organizing, and attributing: Comparing, organizing,
deconstructing, attributing, outlining, finding, structuring, integrating,
mashing, linking, tagging, validating, reverse-engineering, cracking
Evaluating
Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing, critiquing,
experimenting, judging, testing, detecting, monitoring, blog/vlogcommenting, reviewing, posting, moderating, collaborating, networking,
refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or structure
through generating, planning, or producing: Designing, constructing,
planning, producing, inventing, devising, making, programming, filming,
animating, blogging, video blogging, mixing, remixing, wiki-ing,
publishing, videocasting, podcasting, directing/producing
Technology see red above
Monday (assessment #’s)
1,3,6,9,10,12,20,21,
Tuesday
1,3,6,9,10,12,20,21,
Wednesday
1,3,6,9,10,12,20,21,
Thursday
1,3,6,9,10,12,20,21,
Friday
1,3,6,9,10,12,
20,21,
Teacher: Tianda Gay
Subject:Marketing
Key Concepts/Vocabulary

: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and
feature-benefit chart.


Essential Questions:

Will you explain the importance of a company’s brand promise and how
it is that one can identify a brand promise?
Strategies that promote critical
thinking and creativity:
Long term assignment due
dates:
Blooms understanding,
analyzing, creating,
applying
Substitute teacher (instructions)
Reflection on strengths and weaknesses: (Specific teaching standard)
Must pace myself
Accommodations for EC/504
___ Preferential Seating
___ Extended Time
___ Small group
___ Peer tutoring
___ Modified assignments
___ Other:
School: RSHS
Materials/Resources other than textbook
M
M
M
M
M
M
M
M
M
M
M
M
M
T
T
T
T
T
T
T
T
T
T
T
T
T
ESL:
W
W
W
W
W
W
W
W
W
W
W
W
W
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
F
F
F
F
F
F
F
F
F
F
F
F
F
Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
Other:___________________
Notes: