DO YOU KNOW?
Balancing the 3Rs and the 3Cs
Illinois Association for Career and Technical Education
Debbie Henson
National Sales Consultant
www.cengage.com/focus/IL
The State of Technology…
...is dramatically evolving at a very
rapid pace…
Technology Trends
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In 2005, there were 670 million PC users worldwide
• 2010: 1.2 billion estimated
• 90% use Microsoft Windows
• 96.5% use Microsoft Office
Technology Trends
Job Market Demands
Preparing Your Students
to shoulder the load
Job Market Tech Demands…
What Are We Hearing?
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Technology is moving to lower grades
Emphasis is on complementing the core
curriculum
Need to emphasize math and reading
skills to pass state tests
Keyboarding expectations vs. indicators
Keyboarding Technology Solutions
Middle School Solutions
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Cross-curricular emphasis
• Input technologies
• End-of-chapter activities
– Academic
– Business
– Career
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Century 21 Jr. 2E: Input Technologies &
Computer Applications
Hoggatt/Shank/Barksdale ©2010
Grades 6–8
Microsoft Office 2007
• All-in-one software
Middle School Solutions
Spotlight On… Series
• Technology exploration
• Engaging cross-curricular activities
• “Buddy Projects” reinforce cooperation
• “Guided Practice” encourages learning
at home
High School Emphasis
Concepts ARE Important!
What Technology Skills Should
You Be Teaching Your Students?
REQUIRED
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Windows
File Management
Email, Outlook
Web Research
Word Processing
Spreadsheets
PowerPoint
HIGHLY DESIRED
e
 Databases
 Graphics (Adobe
Illustrator)
 Digital Photo Editing
(Photoshop)
 HTML/Dreamweaver
 Macromedia Flash
Why Certify?
Certification Roadmap
Proof of Knowledge…
Internet and Computing
Core Certification
First global certification for computer literacy
What is IC3
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Relatively new, fast growing certification
Internet and Computing Core Certification
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Standards recently revised to address Office 2007
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Appropriate for your office & concepts courses
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Middle School, High School, Career College, and
2-year schools
Recognition and
Industry Support for IC3
Why is it growing in acceptance?
IC3 levels the playing field!
What You Can Expect
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Format of exams remains the same.
Mixing and matching of exams allowed.
Tougher exams.
50% linear and 50% performance-based questions.
Office 2007, Internet Explorer 7.0, and Windows
Vista.
Up to date with current technologies
Exams now delivered on LMS.
Computing Fundamentals
Think “Computer Concepts”
Key Applications
Think “Office Applications”
Living Online
Think “Internet Literacy”
Measuring Knowledge:
Linear Test Items
Measuring Skills:
Performance-Based Test Items
Benefits to students
and test candidates
Relevant
Improves
Validates
Distinguishes
Demonstrates
Accelerates
Benefits to institutions
and instructors
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In-depth research
Highest standards and best practices
Features the latest testing technology
Successful completion of NCLB requirements
Recognized global standard in digital literacy
Cost effective and time efficient
A professional development tool
Computer Literacy Solutions
Our IC3 Offerings
Two IC3 certified products
• Two distinct approaches
• Only publisher with
multiple offerings!
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Some schools will
purchase because of
“literacy” approach, not
because of IC3 certification
Practical Computer Literacy 2nd Edition:
Internet and Computing Core Certification
Computer Literacy Basics 3rd Edition:
A Comprehensive Guide To IC3
Test Prep Solutions
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Study Guide Companion to
Practical Computer Literacy
– IC3 exam question topics and
exam format
– IC3 objectives covered in the quiz
with page references in the
Practical Computer Literacy 2nd
edition book
IC3 Resources
Microsoft Office
Certification
A huge need and opportunity
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Over 250 million Microsoft Office users
across the globe
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95% of all businesses standardize on
Microsoft Office
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The average user only understands 20% of
the functionality available in the Office suite
Put Microsoft On Their Résume
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Wages
– MOS/MCAS certified individuals are earning 12%
more than non-certified individuals
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Placement
– Certified individuals are placed at a higher rate
than the industry average
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Conversion
– Certified individuals are converting to full-time
employment 50% more often than non-certified
individuals
Robert Half International findings
Office 2007
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Dramatic changes to the user interface
– Microsoft said it would turn the average user
into a power user!
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Raising the bar on certification
– MCAS objectives cover previous MOS Core
and Expert level objectives at Application
Specialist level
– MCAP coverage includes higher level
collaboration and workgroup objectives
MCAS Exams
http://www.certiport.com
Office Series at-a-Glance
BASICS
• First-time
learners
• Introductory yet
comprehensive
Pasewark
• Self-paced
• Skills-based
approach
• Step-by-step
exercises
• Variety of
Learners
Low
Illustrated
• Nuts and
bolts
• Entertaining,
theatrical
approach
• Variety of
Learners
• Big screen
shots
• Two-page
spreads
Performing
• Applied and
project-based
activities
• Learn the
skills while
creating
business
documents
Low to Mid
Shelly
Cashman
New
Perspectives
• Step-by-step,
projects-based
approach
• Business,
case-based
approach
• Screenshot for
each step
• Critical
thinking,
problem
solving
activities
• Many end-ofchapter
projects
• Renowned
author team
Mid to High
Shelly Cashman Series
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#1 computer education textbook series
Office 2007 Introductory, Advanced, and
Post-Advanced
Unique project-based approach
Comprehensive coverage
Most documents created from scratch
Extensive end-of-chapter exercises
Correlated to MCAS
Shelly Cashman Series
Shelly Cashman Series
Illustrated Series
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For novices to seasoned veterans
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Streamlined format on a two-page
spread
– Step-by-step instructions on the left
and oversized screen illustrations on
the right
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Concise text
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Integrates a real-world case study
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Introductory and Second Course
Office texts
Illustrated Series
Illustrated
Premium Video Editions
A robust learning experience
by enhanced with video
support and project-based
activities and assessment.
Premium Video Edition
•Enhancements
to these editions include:
– Video Companions
• Extensive collection of short videos that reinforce major
concepts and skills
– Capstone Projects
• Include 10 projects based on realistic business scenarios
– Integration of SAM Projects
• Instructions on using SAM Projects, auto-grading software,
create a close tie to the book
– www.cengage.com/ct/officepve
Test Prep Solutions
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SAM 2007 Assessment & Training
– Since 1998, SAM (Skills Assessment Manager)
has been the #1 testing and training tool for
Microsoft Office.
• Performance-based Assessment
• Interactive Training
• Live-in-the-application, auto-graded Projects
– SAM now includes coverage of IC3 objectives and
practice exams
– Web deliverable
• Internet Explorer and Flash Player required
SAM 2007 Assessment
SAM 2007 Training
SAM 2007 Projects
Partners in Certification
Long-time partners and authorized provider of exam
vouchers (electronic and paper) and the new exam
site-licensing for IC3, MCAS, MOS, ACA.
Become a Certiport Center
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Test students on your campus
– Comfortable environment
– Reduced exam cost to students
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Distinguishes your programs from the rest
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No cost to become a testing center
– Pay only for exams administered
– http://www.course.com/certiportcenter/
Office 2010
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When? 2nd Quarter (June)
Free online
– Web – W, E, PP, and OneNote
– Home & Insert Tabs only
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Through cell phone
Real time collaboration
32-bit version – education; 64-bit version – business
Client version – full installed
All applications have ribbons (W, E, A, PP, One
Note, and Publisher)
officelive.com
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Free windows log in
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Approx 70% functional in October 2009
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5G of free storage
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Sky Drive/Cloud Computing
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95% of HS students have connectivity at home
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Word is on 85% of all computers
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Public Beta – October 2009
Adobe Certification
Growing Demand for Digital Media Skills
“Over the past five years, the average growth of
users in what was considered specialized digital
tasks is greater than more mainstream tasks.
Specifically, animation, video, and audio are the
fastest growing areas with more than 35% growth
over the last five years.”
Put Talents On Display
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Give Your Students’ Creative Juices a Shot of
Credibility
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Boost Confidence with Up-to-Date Skills
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Certification Helps Prove Proficiency
Digital Media Certification
In A Competitive Work World
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A need for proficient users for successful
business outcomes.
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World-wide growth in digital
communications skills.
Adobe Certified Associate
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Web Communications with Dreamweaver CS5
Rich Communications with Flash CS5
Visual Communications with Photoshop CS5
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The certification launched in May 2009
CS5 Site Licenses
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Adobe CS5 Web Standard
• Adobe CS5 Web Premium
• Adobe CS5 Design Standard
• Adobe CS5 Design Premium
• Adobe CS5 Production Premium
• Adobe CS5 Master Collection
Other CS5 Solutions…
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The Exploration Series
– InDesign
– Photoshop
– Illustrator
– Flash
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• Illustrated Series
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InDesign
Dreamweaver
Photoshop
Flash
Shelly Cashman Series • New Perspective Series
– Dreamweaver
– Photoshop
– Dreamweaver
– Flash
A+ Certification
The Timeline
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New CompTIA A+ Exams - live September 2009
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New Cengage materials available now
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2006 exams available until summer 2010
– Exams overlap for the academic year, so students on the 2006
track can complete their training and pass the exams.
– Both 2006 and 2009 texts available for Jan 2010 class starts.
2006 A+ Exams
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2006 Exams: four A+ exams
– 220-610 – Essentials
– 220-602 – IT Technician
– 220-603 – Remote Support Technician
– 220-604 – Depot Technician
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All candidates must pass:
– Essentials exam + one other exam to
become A+ certified.
Changes from 2006 to 2009
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NEW 2009 A+ Exams
– A+ 220-701 - Essentials
– A+ 220-702 - Practical Application
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Return to the two-exam format
• Must pass both exams to become A+ Certified
• 3rd and 4th exams from 2006 (603 & 604)
eliminated due to low demand
A+ Textbooks from Jean Andrews
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A+ Guide to Managing and Maintaining Your
PC, Comprehensive, 7th Edition
• 1435497783
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A+ Guide to Hardware: Managing, Maintaining
and Troubleshooting, 5th Edition
• 1435487389
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A+ Guide to Software: Managing, Maintaining,
and Troubleshooting, 5th Edition
• 1435487370
A+ 2009 Total Solution
Digital Components:
• Instructor Resources
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Lab Manual
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One for each text
dtiMetrics (assessment)
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One for each text
Web-Based Labs
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CD and Online
One for each text
eBooks
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CourseSmart and ichapters
CL eBook – more robust
K12 eBook !!
Print Components:
• PC Troubleshooting Pocket Guide
• Fixing Windows Vista
• Computer Technology Encyclopedia
• CompTIA A+ PC Repair Flashcards
• CourseNotes
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One for each exam
CompTIA A+ 2009 Q&A
Other Resources and Tools:
• 22-Piece Toolset with ESD (safety)
strap
• Digital Multimeter
• Cable Tester
• Certification Nylon Bag
Digital Literacy Solutions
Cengage Learning…a total solutions provider
Succeeding in the Workplace
What does it take?
What Industry and Employers are saying
Reproducible Binder…
Written Communication
Verbal Communication
Problem Solving and Decision
Making
Teamwork
Professionalism
Includes 30-pack student access
codes (additional codes can be
purchased, as needed)
…coming spring 2010
16 Career Clusters
16 Career Clusters:
A Project-Based Orientation
A strategic planning guide
for career success
Trade Solutions
NEC
RCA Series
HVAC-R
ASE/NATEF
CMA
RMA
CMAS
PLTW
Delmar, a part of Cengage Learning, is proud to publish books to support
the Project Lead the Way® (PLTW) curriculum. Partnering with PLTW,
Delmar has developed a series of learning materials to help students
build a solid foundation in technological literacy and build their interest in
science, math, and engineering with hands-on learning. Delmar has also
created materials to help instructors teach this exciting and rigorous
curriculum!
ASE/NATEF
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NATEF (education guidelines) /ASE (professional
certification) materials correspond to the
requirements for NATEF Program
Certification. They also help prepare students for
each individual ASE professional certification that
a student might pursue.
ASE/NATEF
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Whether you require ASE Test Preparation material in print or
online, Delmar has the solution you need to prepare for the
ASE Exams. We offer ASE study materials covering a wide
variety of exams: A1-A8, L1, P2, X1, C1, T1-T8, E1-E3, H1-H8,
B2-B6, M1-M3, S2, S4, and S5 as well as the Spanish A1-A8,
L1, P2, X1, and B2-B6 exams.
• http://www.trainingbay.cengage.com/ase_prep/index.aspx
NATEF Standard Job Sheets
•Engine Repair
•Automatic Transmission &
Transaxles
•Manual Transmissions
•Suspension and Steering
•Brakes
•Electrical & Electronic Systems
•Heating & Air Conditioning
•Engine Performance
RCA Series
•RCA/HBI – Based on national
standards set by the residential
construction industry, the Residential
Construction Academy Series is the
result of a partnership between
Home Builders Institute and Delmar
Cengage Learning.
•The goal is a skilled,
knowledgeable workforce able to
meet the needs of the industry today
and into the future.
http://www.residentialacademy.com
HVAC-R
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Many certifications, but the most popular
certifications are NATE, ICE, and HVAC
Excellence. Whitman HVAC helps students
prepare for success on these exams.
Electrical Wiring
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The NFPA (National Fire Protection Association)
creates the NEC (National Electrical Code)
revised every 3 years.
Wiring, grounding, etc., must be to NEC specifications.
http://www.delmarlearning.com/browse_catalog.aspx?cat1ID=ET&cat2ID=NEC
CMA/RMA/CMAS
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CMA – Certified Medical Assistant – American Association of Medical
Assistants (AAMA)
RMA – Registered Medical Assistant – American Medical Technologists
(AMT)
CMAS – Certified Medical Administrative Specialist – American Medical
Technologists (AMT)
http://www.cengagesites.com/academic/?site=4284
Succeeding in the Workplace
What does it take?
For other live or recorded webinars and training sessions,
visit our TeamUP Training & Services website!
www.cengage.com/school
www.cengage.com/school/teamup/
In Conclusion…
Thank You!
For additional information, contact your Cengage Learning Sales Representatives
www.cengage.com/school/teamup
Mary Sommers
Mary.sommers@cengage.com
608.846.2174
Counties I Cover
Toya Moore
Toya.moore@cengage.com
773.793.4059
Counties I Cover
Kimberly Lourinia
Kimberly.lourinia@cengage.com
800.998.7498, x2606
Counties I Cover
Larry Schneider
Larry.schneider@cengage.com
800.543.0487, x1571
Counties I Cover
Margie Schneider
Margie.schneider@cengage.com
800.543.0487, x1553
Counties I Cover
Heather Cramer
Heather.cramer@cengage.com
800.998.7498, x2605
Counties I Cover