The μPic Tablet
By Team 7:
Angie Ip
Deneil Joseph
Julia Yeung

What is the μPic Tablet?
Sleek, Modern, Advanced,
Innovative

Touch-screen with both Wi-Fi & 4G
Connection


Includes an e-reader, FaceTalk, 16-megapixel
camera with 8X Zoom, 1080p HD Video Quality,
password protection & Face Identity Recognition
PRODUCT
Characteristics




0.25in Thickness, 1.25
lbs, Processor
Long Lasting Battery
Life
Bluetooth, Built-in
Speaker, etc.
Debut Color – Black &
White
MAIN
FEATURES
 Instant
connection to
social networking sites
 Adobe
creative suite 5.5 master
collection programs included
 Lytro
http://www.lytro.com/living-pictures/1698
SEGMENTATION
The Target Market
 Who
is the customer?
Professional Photographers
& Designers
 Kodak
– World Leader in
Imaging
POINTS OF
DIFFERENCE
 Advanced
 High
Quality Picture & Video Taking Ability
 Instant
Sites
Photo Customization
Access with Kodak & Social Networking
Strengths



Kodak Tablet is portable
Easy to use, features are simple and
operation with easy sharing features
Compatible with any Kodak camera
model
Weaknesses


Opportunities




Only tablet that focuses entirely on
photography
Only tablet with the ability to create
& order prints/albums/books directly
from Kodak
Ability to directly upload onto social
networking sites
Creates a new opportunity for
business users to engage with others
Provides only its picture taking
feature as an advantage compared to
other tablets in the market
Not compatible with non-Kodak
cameras
Threats



Increase competition from competitors
may reduce our market share
Other companies can develop a tablet
that adopts the µPic’s picture
customization feature in the future
Creates new challenges for firms to be
very sensitive with information, due to
privacy concerns
NEW PRODUCTS & LINE
EXTENSION
 More
colors will be available & special designs
included
 Line extensions –for the price-concerned
consumer—different sizes and different features
available for the 2 other types of tablets
available
LINE EXTENSIONS

16-megapixel camera, no flash

16-megapixel camera with flash

16GB or 32GB memory

32GB or 48GB memory
Instant connect button to all
sites and Kodak Easy Share
Instant connect button to all
sites and Kodak Easy Share


Adobe Photoshop

Acrobat X Pro for Creative Suite
Software- Design Premium

1024 x 768 resolutions

1024 x 768 resolutions

Mono speakers

LINE EXTENSIONS
16-megapixel camera with flash
 48GB or 64GB memory
 1024 x 768 resolutions
 Adobe Creative Suite 5.5 Master
Collection with Easy Share
button features
 Stereo Speakers with Clear Phase™
and xLoud™ technologies
 Full-size SD card slot; No adapters
needed to transfer data
 Mini-USB port built-in
 Wrap-around design shifts tablet’s
weight to your palm making it feel
lighter

BRAND EXTENSION
Includes:
 Applications
 Kodak

Lightweight, comfortable, designed for deep bass, and
listening to music on the go; eliminates ambient
sounds that interfere with the listening experience
 Kodak

Tablet Headphones
Tablet Printers
Automatic connection to the tablet and the user can
print out the same quality photo on their own
PRICE
 The
μPic A - $198
 The
μPic B - $224.99
 The
μPic C - $249.99
 ~Price
Lining
PRICE DISCOUNTS
Discounts on holidays
(Black Friday & After-Christmas Sale)




Special discounts sent through direct mail to frequent
customers of Kodak
Professional Photographers & Designers will receive a
special discount, if they use Kodak frequently
No Geographical Price Adjustments
PLACE STRATEGY
Retail Distribution
 Indirect Channel (Consumer Goods & Services)

Kodak
(Producer)

Retailer
(Best Buy,
J&R, PC
Richards)
Electronic Marketing Channel (Kodak.com)
Consumer
(YOU)
PROMOTION

Advertising:


Sales Promotion:


Offer coupons and discounts
Direct Marketing Mail –


TV, radio, newspapers
Brochures
Publicity (Public Relations):

Product launches
FINANCIAL ANALYSIS
Financial Element
Cost Each
Total after 4 Years
Number of μPic A Sold
$198
49,495 tablets
Number of μPic B Sold
$224.99
975,150 tablets
Number of μPic C Sold
$249.99
4,075,000 tablets
Total Net Sales
$1,266,083,760
total Sales
Total Advertising Costs
Varies Each Year
$13,600,000
Variable Costs
$40 each
-$206,985,800
Fixed Costs
$220,000
-$880,000
Total Profit
+1,040,117,960
CONCLUSION
The µPic Tablet changes the way people
see images

Kodak makes a profit for each
one sold and does not sacrifice
quality for its users

Create a long-term
relationship with its customers,
due to many opportunities that it will create


Raises Kodak’s brand as the world leader in
capturing the memories, you want to share
with the world