Name ___________________________________ Date ___________ Period _________
Chapter 2 Marketing Principles Quiz
Write one or more paragraphs to answer each of the following questions. Write on
this sheet and use the back of the page if necessary.
1. Explain why today’s businesses emphasize market segmentation when creating
and marketing their products.
2. List three frequently studied demographic variables in the U.S. consumer market.
For each variable, give at least one reason why marketers would study it.