Center for Prevention and Outreach
NASPA January 2010
Oneonta Bystander Summit
SUNY Oneonta
March 17, 2011
Ellen Driscoll LMSW, CASAC


Red Watch Band History

Goal and Mission of RWB

Alcohol Education

Implementation

Development of an Action Plan

 The GOAL of the RED WATCH BAND is to ensure that all students are provided with accurate information about the dangers of alcohol use and know when, where and how to get help because every second counts.
 The MISSION of the RED WATCH BAND is to provide students with the knowledge, awareness, and skills to prevent toxic drinking deaths and to promote a student culture of kindness, responsibility, compassion, and mutual respect.

Knowledge
& Skills
Building
Challenging
Myths
RED WATCH
BAND
Bystander
Intervention
Changing Drinking Culture

 Community Response to a Student Death
 Wellness/Educational Initiative
 Peer-based Intervention Program
•
Secondary Prevention Component
 Bystander Intervention Program
•
Alcohol Poisoning Death Prevention


Participants will gain knowledge of toxic drinking/alcohol overdose.

Participants will actively engage in discussion about their personal relationship with alcohol and their concerns for others consumption.

Participants will have an increased knowledge of Binge Drinking.

Participants will be able to identify High Risk Environments and High Risk
Behaviors re: alcohol.

Participants will be able to identify signs of life threatening overdose.

Participants will be able to correctly identify the Facts from the Myths of how to help a friend sober up .

Participants will increase their awareness of the issues surrounding bystander interventions.

Participants will actively engage in role plays to practice making the call to
911 for medical assistance in an alcohol related emergency.







Student
Administrator
Community Agency
Counselor
Police Officer
Other

◦ Don’t know/believe it’s life threatening
◦ Don’t want to get friends in trouble
◦ Don’t want to get themselves in trouble
◦ Peer influence of adhering to a code of silence
◦ Desensitized to patterns of acute intoxication

Don’t want to get the victim in trouble
4,21
Don’t want to get themselves into trouble
4,21
Don’t want to get others involved e.g. EMS or
University Officials
4,05
They don’t believe the situation is life threatening
3,95
4,23
4,00 4,05 4,10 4,15
1 - Least Agreement ... 5 - Most Agreement
4,20
Reasons for Attending RWB Training, n=40
4,25

 Decreasing Reluctance of Peers to Intervene (call 911)
◦ Don’t believe the situation is life threatening
◦ Don’t want to get friend/victim in trouble
◦ Don’t want to get themselves in trouble
 Changing Drinking Culture
◦
Tends to take form of binge/toxic drinking
◦
Binge drinkers are drinking more when they drink

Knowledge
Self
Awareness
CPR Equates
Alcohol Crisis to
MEDICAL
EMERGENCY
Bystander
Intervention
Training
Role Plays
Death
Prevention




National impact of college-age alcohol use:
1,825 college students between the ages of 18 and 24 die from alcohol-related unintentional injuries, including motor vehicle crashes.
599,000 students between the ages of 18 and 24 are unintentionally injured under the influence of alcohol.
97,000 students between the ages of 18 and 24 are victims of alcohol-related sexual assault or date rape. ( Hingson et al., 2009 )
Binge drinkers are more likely than non-binge drinkers to:



Damage property
Be in trouble with campus police
Be hurt or injured
 Drive a car after drinking
( Harvard School of Health College Alcohol Study, 2000)

 How do your college students drink?
◦
Where?
◦
What?
◦
How Much?
 Definition of BINGE drinking
◦
4+ drinks for women in approximately two hours
◦
5+ drinks for men in approximately two hours
 Toxic Drinking

one
One 12 oz. beer
5% alcohol
One 8.5 oz. malt liquor
7% alcohol
One 5 oz. glass of
Wine
12% alcohol Standard shot glass
1.5 oz.
40% alcohol

Drinks
5
6
3
4
0
1
2
9
10
7
8
100
.11
.15
.19
.23
.00
.04
.08
.26
.30
.34
.38
120
.09
.12
.16
.19
.00
.03
.06
.22
.25
.28
.31
140
.00
Approximate Blood Alcohol Concentration (%)
Body Weight (lbs)
160 180 200 220 240
.00
.00
.00
.00
.00
.03
.05
.08
.11
.13
.16
.19
.21
.24
.27
.02
.05
.07
.09
.12
.14
.16
.19
.21
.23
.02
.04
.06
.08
.11
.13
.15
.17
.19
.21
.02
.04
.06
.08
.09
.11
.13
.15
.17
.19
.02
.03
.05
.07
.09
.10
.12
.14
.15
.17
Safest Driving
.02
.03
Driving Skills Highly Impaired
.05
.06
Criminal Penalties Possible
.08
.09
.11
.13
.14
.16
Subtract 0.01% for each 40 minutes of drinking.
One drink is 1.25 oz. of 80 proof liquor, 12 oz. of beer, or 5 oz. of table wine.
Comments
Legally Intoxicated
Criminal Penalties
Death Possible
Adapted from Virginia Tech Alcohol Abuse Prevention Program


Blackouts

Tolerance

Passing out

Alcohol is a depressant drug

The liver can only filter ONE UNIT of alcohol per hour; the excess is absorbed through the stomach lining into the blood stream and transported to the rest of the organs, as a depressant to the BRAIN, the HEART and all other organs.
There is NOTHING that can be done to speed up the metabolism of alcohol once it’s in the blood stream.
“Once you have too much alcohol in your body, you’re just along for the ride – you’re gonna live or die, there’s nothing you can do about it”
- Aaron White, Duke University, Dept of Psychiatry

• Mental confusion, stupor, coma, or cannot be roused
• Vomiting
• Seizures
• Slow breathing (fewer than 8 breaths per minute)
• Irregular breathing (10 sec or more between breaths)
• Hypothermia (low body temp), bluish skin, paleness

1.
Drinking Coffee or Energy Drink
2. Splashing Cold Water or Cold Shower
3. Exercise or Walking it Off
4.
Bread/Food
5.
Sleep it off

I’m interested in knowing how to help my friends
I thought it would be helpful in my role on campus
I’m interested in CPR training
A friend recommended the training
I know friends who were involved in toxic drinking
I know friends who have problems with AOD
I know family who have problems with AOD
2,28
3,08
2,97
3,43
4,48
4,35
4,20
An RA (Resident Assistant) recommended it
I’ve experienced toxic drinking myself
1,00
1,21
1,50
1,55
2,00 2,50 3,00 3,50
1 - Least Agreement ... 5 - Most Agreement
4,00 4,50
Reasons for Attending RWB Training, n=40
5,00



CPR and Role Plays
They NEED to Know

1.
OBSERVE the situation.
2.
CALL 911.
3. STAY with the person until help arrives.



STEP ONE: Student Engagement
◦ Student Leaders/Peer Educators
STEP TWO: Collaboration of Key Stakeholders (on and off campus)



◦ Administration, Dept. chairs, Athletics
STEP THREE: Design a Marketing strategy
◦ Communications Department for technical assistance
STEP FOUR: Training Program
◦ CPR Training – American Heart Association/Family&Friends
◦ Alcohol Emergency Education & Role Play
STEP FIVE: Recognition of New Red Watch Band Members
◦ Sustainability
◦ Recognition and follow up

American Heart Association

4,00
3,80
3,60
3,40
3,20
3,00
5,00
4,80
4,60
4,40
4,20
Pre
3,61
Post
4,46
Pre
3,75
Post
4,50
Pre
3,61
Post
4,62
Pre
3,36
Post
4,46
Pre
3,39
Post
4,50
Pre
4,08
Post
4,61
Toxic drinking and
Alcohol OD
Knowledge
ID High Risk
Environments and
Behaviors
ID Facts and Myths about sobering up a friend
ID Signs of a Life threatening OD
Responding to a toxic Intervening in a toxic drinking emergency drinking emergency n=40, p<0.05

Relevance Satisfaction Recommend to peer
80%
70%
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Agree Neutral Disagree Strongly Disagree n=40, p<0.05


STEP ONE: Student Engagement

STEP TWO: Collaboration of Key Stakeholders (on and off campus)

STEP THREE: Design a Marketing strategy

STEP FOUR: Training Program
◦ CPR Training
◦ Alcohol Emergency Education & Role Play

STEP FIVE: Recognition of New Red Watch Band Members

 Comprehensive Bystander Intervention Program designed to prevent death from toxic drinking.
 Adheres to best practices in prevention by encompassing education, peer education and community outreach.


Widely recommended by students. Since March 2009, over 2,260 students have been trained nationally.
Described as
“missing link” to prevention by university professionals.
 115 colleges and universities have committed to implementing RWB at their respective institutions. High Schools have also begun implementing RWB.













College Drinking: Changing the Culture www.collegedrinkingprevention.gov
Hazing Prevention www.hazingprevention.org
Higher Education Center www.higheredcenter.org
The Gordie Foundation – www.gordie.org
National Institution on Drug Abuse www.drugabuse.gov
National Institute on Alcoholism and Alcohol Abuse of National Institute of Health www.niaaa.nih.gov
Substance Abuse and Mental Health Services Administration www.samhsa.gov
NCAA Drug Testing Program www.ncaa.org/wps/portal
Alcoholics Anonymous www.aa.org
Adult Children of Alcoholics www.adultchildren.org
Al-anon www.al-anon.org
Anti-Hazing www.stophazing.org

Janice Heipler
Proforma Marketing Services
109 Walnut Street
Shrewsbury, MA 01545
Phone: 508-845-9098
Fax: 508-842-4495 janice.heipler@proforma.com



Website: www.redwatchband.org
Contact Person:
Lara Hunter, LCSW
Red Watch Band Program Coordinator
Center for Prevention and Outreach
Stony Brook University
631-632-6729