Alfred Adler –
(birth order, inferiority complex)

Mary Ainsworth
Secure/insecure attachment

Gordon Allport
Neo-Freudian (traits)

Solomon Asch conformity

Albert Bandura
Bobo doll, reciprocal determinism

Diana Baumrind
Parenting styles

Aaron Beck cognitive triad

Alfred Binet
IQ (French schoolchildren)

Paul Broca
(“speech is broken”)

Mary Whiton Calkins
1 st female president of APA
Declined for PhD at Harvard

Noam Chomsky
Language acuisition device

Paul Costa
BIG FIVE
Robert McCrae

Rene Descartes
(nature)
John Locke
“tabula rasa”

Dorothea Dix
Humane treatment for mental patients

Hermann Ebbinghaus
Forgetting curve

Paul Ekman
Universal expressions

Albert Ellis
(RET – rational emotive therapy)

Erik Erikson
Psychosocial stages

Gustav Fechner
Ernst Weber
(Weber’s Law)

Leon Festinger
Cognitive dissonance

Sigmund Freud
(psychosexual stages, psychoanalysis)

Sir Francis Galton
(eugenics)

John Garcia
Classically conditioned taste aversion

Howard Gardner
(multiple intelligence – 8 types)

Michael Gazzaniga
Split-brain research
Roger Sperry

Carol Gilligan
Females & moral decisions

G. Stanley Hall
1 st president of APA, 1 st lab

Harry Harlow touch & security

Ernest Hilgard
(hypnosis & divided consciousness)

David Hubel
Feature detectors
Torsten Wiesel

Clark Hull
(drive-reduction theory)

William James
Founder of functionalism
Author “Principles of Psychology”

Mary Cover Jones
(1 st behavioral therapy – Little Albert)

Carl Jung
(archetypes, collective unconscious)

Lawrence Kohlberg
Moral development

Wolfgang Kohler
(insight)

Elisabeth Kubler-Ross
Five stages of death/dying

Simon LeVay
Hypothalamic differences in gay men

Elizabeth Loftus
(reconstructive memory)

Conrad Lorenz imprinting

Abraham Maslow
(hierarchy of needs)

Stanley Milgram
Obedience (shock)

Ivan Pavlov

Jean Piaget
(cognitive development)

Philippe Pinel
Medical model for mental illness

Robert Rescorla
Predictability/cognitive processes in classical conditioning

Carl Rogers
Client-centered therapy
(humanism)

David Rosenhan
Diagnostic labeling of disorders

Martin Seligman
(optimistic explanatory style)

Stanley Schachter
(two-factor theory of emotion)

Hans Selye
Has GAS

B. F. Skinner
Skinner Box

Socrates Plato
Knowledge is innate
Aristotle
Knowledge results from experience

Charles Spearman
“g” (general intelligence)

Robert Sternberg
Triarchic theory (multiple intelligences)

Louis Terman
Stanford-Binet, “Termites”

Edward Thorndike
(Law of Effect)

Edward Titchener
(structuralism/psychophysics)

Edward Tolman
(cognitive maps)

Lev Vygotsky
Scaffolding, mentors, zone of proximal development

Margaret Floy Washburn
1 st female PhD in psychology

John B. Watson
Father of behaviorism
Little Albert

David Wechsler
WAIS, WISC

Carl Wernicke
“What are you saying?”

Benjamin Whorf
Linguistic determinism

Joseph Wolpe
(systematic desensitization)

Wilhelm Wundt
(structuralism)

Philip Zimbardo