2015
ANNUAL GENERAL MEETING
NOVEMBER 17TH, 2015
MARRIOTT HOTEL
Run Ottawa
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
2014 AGM Minutes
2014 AGM Minutes were posted to http://www.runottawa.ca/about-runottawa/join-run-ottawa/members-area/
Username: runottawamember
Password: Ru2014n!
*please log out after your session
File: run-ottawa-agm-min-2014-1.docx
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Your 2014-15 Board of Directors
Ian Hunter – Secretary
Dave Palmer – Chair
Manny Rodrigues – Vice-Chair
Wendy Wagner
Chris Ouimet - Treasurer
Fred Pelletier
Mark Sutcliffe
John Halvorsen - President
Snapshot: Run Ottawa Today
Challenges
Many Positives
•
•
•
•
2015 ORW a success
– Excellent financials
– Strong demand for 10K, Half
– Positive runner feedback
– Double Gold
Growth for Canada Day, Cookie Run and
monthly 5K’s
Membership numbers on the rise
– Member program ready to roll
Further positive governance steps
– Codification of policies/practices
– Updated Strategic Plan
•
•
ORW:
The weak Loonie
Ottawa hotel pricing threat?
All events:
– Race Supply outstripping Demand?
• Proliferation of events
• Participation in established
events down across Can/US
– Fee Fatigue?
• Free 5Ks bucking the trend
– Membership:
• No magic bullets
Strategic Plan - Mission
Adopted circa 2011
The Corporation (operating as “Run Ottawa”) is dedicated to promoting the sport of running
and enhancing the health and well-being of our community through organizing distinctive world
class and local races, and managing an active, membership based running club.
Updated 2015
Run Ottawa is dedicated to promoting the sport of running and enhancing the health and wellbeing of our community.
The Board is not changing the scope and intent of Run Ottawa’s activities.
The change is intended to simplify the Mission statement.
Strategic Plan - Vision
More people running, more often.
a) Ottawa Race Weekend is the best running
experience in Canada
b) Run Ottawa is a leader in offering varied and
affordable events for all seasons
c) The Run Ottawa Club is a vibrant and thriving
running club
d) Run Ottawa is a leader in promoting, supporting
and developing the sport of running
ORW: The Best Running Experience in Canada
Accomplishments
•
•
•
•
•
•
•
Positive financials despite challenges
Very good registration numbers
Renewal of Tamarack sponsorship
Achieved double gold
Participants: 70% rated ORW “above” or
“well above” expectations
Charities raised over $800K
Increased media attention
Sustain ORW
•
•
•
Top priority: financial health
– Strong cost management
– Grow sponsor commitments
– Maintain Gold Label
Maintain or improve runners’ experience
Capitalize on 2017 opportunities
A Leader in Providing Varied and Affordable
Events for all Seasons
Accomplishments
• Completed strategic review
• Good participation numbers in some
events; others experienced downturns
• Consolidated Trail Run series
• Re-launched No Frills as 5/15
• Launched women-only 5K
• Stunning growth in monthly 5Ks
Nurture our other events
• Capitalize on our brand, as a competitive
advantage
• Grow revenues from top-tier events
• Increase participation in our free/low-cost
events
– Strategy to monetize these events
A Vibrant and Thriving Run Club
Accomplishments
• Lisa Georges hired to develop and lead
membership activities
• Plan drafted for the next 3-6 months
Revitalize our Membership
• Goals of increasing Member engagement,
attracting new members and shifting
membership demograph
• Ensure an effective liaison between our
Members and Run Ottawa staff
– Club Committee role
• Implement new initiatives
A Leader in Promoting, Supporting and
Developing the Sport of Running
Accomplishments
• $500K budgeted for elite athletes
(Canadian and International) in ORW
– Media exposure
• Continued support for community sports
groups
• Grass-roots events explode in popularity
Ambassador for the sport
• Develop strategy for a further program to
promote the sport
• Meanwhile, continue current programs
• Run Ottawa = the “Voice of Running”
– Greater advocacy role
Pursue Organizational Excellence
Accomplishments
•
•
•
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Strategic Plan updated
Further documentation of policies and
processes
Auditor recommendations (2014)
implemented
Established Nominations Committee
2015-16 Goals
•
•
•
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Complete documentation of policies
Optimize financial processes
Real Estate business plan
Risk management plan
Thank-you, Manny!
•
Manny Rodrigues steps down
•
•
•
Board member since 2000
Vice-Chair past 3 years
ORW Race Committee
– Elites coordinator since 2000
– Instrumental in achieving Gold
Labels
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
THANK YOUs
OFFICE TEAM
• Small but highly dedicated staff; Susan, Joe, Al, Dave and Jim
• Support by Vanessa, Alyssa
BOARD
• Dave, Manny, Wendy, Mark, Ian, Chris and Fred
VOLUNTEERS
• Too many to list but certainly the ORW Race Committee comes to mind
• Glendon, Dick, Ken, Mark J, Nancy, Dennis, Craig, Kent, Manny,
Karen, Jon, Tom, Bob, Geoff, Shawn and their extended teams
• But beyond this we have fantastic teams for all our events
WHAT WE DO WE COULD NOT DO WITHOUT THIS TEAM – THANK YOU
Ottawa Race Weekend
2015 Participation by event
4114
10819
13164
14355
2K
5K
10K
49,275
½ Marathon
5814
+3%/1500
Marathon
1009
Kids
2015 Participation by region
OTTAWA / GATINEAU
24,324
ONTARIO
24,921
+1000
QUEBEC
BEYOND
22,691
1,663
+500
2015 Participation by gender
MALE
FEMALE
2025
½ MARATHON
7937
10K 8020
TOTAL
49,275
55%
MARATHON
45%
3789
6418
5144
5K
6448
4371
2K
2211
1903
555
454
KIDS
No significant YoY change
Some Impressive Numbers
The Canadian Sport Tourism Alliance conducted an economic
impact assessment of the 2015 Tamarack Ottawa Race
Weekend….Here are some highlights
49,439 Runners, 46% from outside Ottawa/Gatineau (44% in 2014)
38,220 Runners and spectators from outside the National Capital
Region
$323 of spending per visitor ($301 in 2014)
$1.0 million in shopping at the runners expo
$11.6 million in visitor spending
$34.4 million in economic activity ($32.3 in 2014)
$15.8 million GDP for Ontario
253 jobs
$7.7 million in taxes supported
Connected by the media
2015 TORW Media Hits
700
600
599
500
400
347
300
2015
2014
278
200
131
100
131
64
0
Local
National
International
Connected Online
Engage runners 365/24hrs via web & social channels; ex. website, e-newsletters, blog,
experts, & Team Awesome providing a runner resource for authority based content
Tamarack Ottawa Race Weekend:
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•
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Twitter (8691+) Facebook (13,406+)
Instagram: (915+)
Pulse newsletter – ~70,000
subscribers
Race Directors Newsletter – ~40,000
registered runner emails (7)
Run Ottawa
•
•
•
• 57% Opens + 22.3% Clicks
Industry
opens
clicks
Health +Fitness
22.90
2.96
Sports
26.05
3.60
*Benchmarks (Mail Chimp)
Twitter (451+) Facebook (1,324+) Instagram:
(155+)
Race Directors Newsletter – 3,105 runner
emails
81% Opens + 41.7% Clicks
Web analytics
•
•
910,653 sessions, 480,306 users,
50.6% returning visitors + 49.4% New Visitors
Language: English: 65.46% French: 30.45%
Age:18-24=10.09, 25-34=22.10%, 35-44=30.61%, 4554:24.42%, 55-64=9.02%, 65+=3.77%
Gender: Female: 57.4% + Male: 42.6%
Country: Canada, USA, Russia, UK, France/Kenya
•
Devise: Desktop: 55.2%, Mobile: 29.1%, Tablet: 15.6%
•
•
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Social Media Growth & Reach
133 Oct’15
55 Jul’15
Run Ottawa / Instagram
451 Oct’15
113 Oct’14
Run Ottawa / Twitter
1,288 Oct’15
476 Jun’15
Run Ottawa / Facebook
915 Oct’15
656 Jun’15
Ottawa Marathon / Instagram
8,691 Oct’15
6,718 Jun’14
Ottawa Marathon / Twitter
Ottawa Marathon / Facebook
8,623 Jun’14
0
2,000
4,000
6,000
8,000
10,000
12,000
13,209 Oct’15
14,000
Live Broadcast statistics
Live Broadcast numbers via channels: (including
rebroadcast)
• Live Broadcast from Run Ottawa Homepage:
14,960
• Live Broadcast on Roger’s TV : (Pending)
• Live Broadcast via Athletic Canada TV:
40,322
• Social Media FB : reached 31.4 K
Salmini Sportfilm produced a condensed show
(4min) to air on USA FOX regional TV ( 16 states)
and YES TV (# 1 in US) total viewership:
30,000,000. Available on Youtube
(https://www.youtube.com/watch?v=dOtvzC0ogv
E&feature=youtu.be)
Elite Program Summary
Athletes:
• 10K: 34 Elite women & 45 Elite Men
• Marathon: 35 Elite men & 28 Elite women
• 84 were Canadians
10K Performances:
• Nicholas Bor - 27:55 - 15th fastest 10k performance this year
• Gladys Cherono - 30:56 - 3rd fastest 10k performance this year at Ottawa and the fastest marathon in
the world this year in Berlin.
• Our 2nd place runner, Peres Jepchirchir, ran the #2 time in the world - 30:55
• Gladys' time is the Cdn soil record. Our 10k now has the fastest 10k times men & women in Canada ever
Marathon Performances:
• Girmay Birhanu - 2:08:14 - 70th fastest marathon this year (fastest in Canada)
• Aberu Zenebe - 2:25:30 - 51st fastest marathon this year (4th fastest in Canada. Toronto Waterfront had
3 faster runners)
Overall
• 2015 Marathon is ranked #16 in the world this year.
• 2015 10k is ranked #17 in the world for non-marathon road-races this year.
• Ottawa was mentioned in both Chicago and NYCM TV productions
“I Love this race” – why?
Capital City & Stunning Scenery
Historic Landmarks on Course
1000’s of Incredible Spectators
Clockwork Organization
World Class Competition
Atmosphere of Support
TORW Charity Program
2015 initiated first year of Scotiabank Charity Challenge – nationwide initiative
by Scotiabank in 6 other Canadian markets.
Record year for Charity Participation – 40 (31 in 2014)
Record year for fundraising - $802,816.00 ($626,288.15 in 2014)
Initiated first ever SCC Street Party on Sparks Street – May 22
2016 SCC/TORW Goal announced at October Press Conference: $1,000,000.00
Celebration Stage at TORW
2015 was second year TORW hosted free 3 day music festival at City Hall.
45% of funding providing through Celebrate Ontario Grants
12 live acts – 16 hours of music programming Friday, Saturday, Sunday
Headliner in 2015 - Roch Voisine. Local Beau’s Brewery sponsored refreshment tent.
2016 grant has been approved by Ontario Tourism. Talent search is on!
2015 Post TORW Survey Summary
8187 responded as of June 10, 2015
Of note, we increased both our “well above” and “above expectations” in all 3
areas year over year.
Overall, how well did the Tamarack Ottawa Race Weekend meet your
expectations?
Run Ottawa Events
Run Ottawa Events
• Incredible Saturday Free 5K Growth
• Canada Day saw growth and investment continues
• Contribute growth to new web site, social media and cross
pollination of events
• Richmond too late to benefit, Trail/Beaver chase dropped 2 events
Overall Event Picture 2015
ORW
World Class Event
Business Baseline
Tier 1 Events
Full Service & Value, $$ to enter
Richmond, Canada Day, Cookie Run,
5/15 Farm Run, Girls Run, Jim Howe
Tier 2 Events
Minimal Service but full of Fun, nothing or $ to enter,
makes running accessible and feeds RO, ORW & T1
Beaver Chase, Trail Run, Free Runs
Partner Support Runs (BIA, Charity, City Hall)
Overall Event Picture 2016
ORW
Emilie’s Run
World Class Event
Business Baseline
Tier 1 Events
Full Service & Value, $$ to enter
Richmond, Canada Day, Cookie Run,
5/15 Farm Run, Girls Run, Jim Howe
Tier 2 Events
Minimal Service but full of Fun, nothing or $ to enter,
makes running accessible and feeds RO, ORW & T1
Beaver Chase, Trail Run, Free Runs
Partner Support Runs (BIA, Charity, City Hall)
Case Study. Free Saturday 5K
•
Goal: Pumping up attendance at Run
Ottawa's free Saturday 5Ks.
•
Strategy: Use email and social media
to raise awareness about the event.
•
The Starting Line: In 2014, 5K
attendance averaged 30-40 runners.
•
Use the Pulse newsletter, TORW
Race Director email, Facebook and
Twitter to drive people to the 5K page
on the new Run Ottawa site for
information.
Actions and Response
March 27th, 2015
April 2nd, 2015
On April 4th, 2015
Our Race Director email
goes out to 30,000
runners registered for the
TORW. The introduction
contains an invite to the
first 5K of the year.
Run Ottawa's monthly
newsletter The Pulse goes
out to 60,000 readers,
including a feature about
the 5K
330 participants show up
to run the first 5K of the
year. In the snow.
On Sept 2nd, 2015
“With spring also comes the first of
Run Ottawa's free 5K races, which
take place the first Saturday of the
month at Ottawa's Central
Experimental Farm. Come out on April
4th to test your legs in a fun, casual
atmosphere. Find out more here.”
620 readers click for
more information.
This Facebook
post reaches
5,000 readers
508 readers click through
for more information.
On September
5th, a record
490 runners
show up to run!
Conclusion
•
From April 2014 to Sept 2015 the 5K grows
from 27 to 490 runners.
•
A fun and well organized event team
supported by the Run Ottawa website,
targeted communications to registered
TORW runners helped drive a ten-fold jump
in attendance at the Saturday 5K.
Run Ottawa Membership
Run Ottawa Membership Update
Kick-starting a Run Ottawa membership program has begun.
Lisa Georges has been hired as Run Ottawa Members Coordinator.
Introduction of all new members benefits program and members events.
Goals of this initiative are to:
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•
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Provide value and purpose in being a Run Ottawa Member. Why join?
Seek to achieve greater direct engagement with Run Ottawa Members
Increase participation/volunteer rates of current members in all RO events
Attract new members – all demos - retain existing members – currently 217
Fulfill the Run Ottawa mission statement
Have FUN running!
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Summary of Audited Financial Statements
(Drafts)
Summary of Audited Financial Statements
(Drafts)
Our financial statements and the report of the public accountant are available at the Run Ottawa office.
Members may, upon request, obtain a copy of those financial statements and other documents free of charge
at the Run Ottawa office or by prepaid mail.
Motion to appoint Auditor for 2016: OHCD LLP
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Membership Participation Award
• New award was introduced for 2015
• Points for participating in Run Ottawa events:
–
–
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Monthly 5K’s, Beaver Chase, Trail Series, 10-Miler, Jim Howe:
• 1 point for running, 1 point for volunteering
Richmond, Canada Day, Cookie Run:
• 1 point for running, 2 points for volunteering
ORW:
• 1 point for running, 3 points for volunteering
• 1 bonus point for running the marathon
• Prizes to the top 10 will be presented at 2015 AGM
• For 2016 the Membership Club Coordinator and the
Membership Committee will review & redefine the
program
Award Winners
Name
Points
Doug McGinn
Martina McGinn
21
Ingrid Koenig
Chris Renne
Mike Southgate
20
Cindy Southgate
Rick Balderson
18
Raleigh Young
17
Tracy Shouldice
Vicki Bencze
Richard Borsos
16
CONGRATULATIONS AND THANK YOU
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Nominees
• We are extremely fortunate to have several candidates step forward and
offer to contribute to the future of Run Ottawa
• Candidates profiles have been up on the Members Site for 1 week and we
handed out sheets are the door.
• Candidates are;
• Cynthia Daley
• Patrick Girard
• Chris Ouimet
• David Palmer
• Dina Salvador
• Mark Sutcliffe
THANK YOU FOR YOUR OFFER TO CONTRIBUTE
Elections Process
• Please select 5 from the candidate list by
marking the paper provided
• The 4 candidates with the most votes will
receive a 2 year board term
• The candidate with the 5th highest votes
receives a 1 year term
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave
Agenda
7:00
Call to Order / Opening of Meeting
Dave
7:05
Approval of Agenda
Dave
7:10
Approval of the 2014 AGM Minutes
Dave
7:15
Report – Chair of the Board
Dave
7:20
President’s Report
John
7:35
Financial Report and appointment of Auditor
Chris
7:45
Participation Awards
Fred
7:55
Board of Directors Elections
John
8:15
Q&A
Dave
8:30
Adjournment
Dave