OTAHUHU BUSINESS ASSOCIATION BUSINESS PLAN
2014/2015
SECURITY
Aim: Show that Otahuhu is a safe place to visit, shop, work, live and invest.
Outcome: Everyone feels more comfortable in Otahuhu
1.1
Police
We continue to work closely with Police on crime/safety related issues.
We will continue to hold crime prevention meetings to increase awareness
around crime and crime reporting.
1.2
Security
Janice, our daytime security officer, continues to keep her finger on the pulse
in regards to security and related issues.
We now have a second security officer Sharon who works Wednesday,
Thursday, Friday and Saturday. We hope Sharon will be able to be full time
during 2015.
We will continue nightly mobile patrols seven days a week.
1.3
CCTV
We are introducing 21 new CCTV cameras into the commercial area of
Otahuhu and a further 40+ CCTV cameras into the Otahuhu town centre.
1.4
Zero Tolerance Programme
We continue to have a zero tolerance for graffiti. Dave our handyman we will
endeavour to keep our town graffiti free and with Dave’s skills are now able
to offers members small handyman jobs, for example; gutter clearing and
repairs.
BRANDING
Aim: Promote Otahuhu as a great place for investors, businesses, shoppers,
and visitors.
Outcome: investors, businesses, shoppers and visitors want to move to, come
to and invest in Otahuhu.
2.1
Review Branding
We are looking at re-introducing the Otahuhu Business Association name to
fit in line with our new retail / commercial mix and larger boundaries.
2.2
Website
We have a new web site www.otahuhumainstreet.co.nz being developed. It
has amongst other things a detailed business directory of the Otahuhu area.
2.3 Social Media
We have employed Jerry to work 10hrs a week making sure our social media
platforms are always updated and current.
PROMOTIONAL ACTIVITY
Aim: Promote Otahuhu as a place to do business.
Outcome: Increased customer loyalty, new business and an increased
awareness of everything Otahuhu offers.
3.1
Promotional Calendar
Our calendar of events include:
Santa Parade
Family Fun Day (OMCA in support)
Easter
Health Expo
Support / Shop Local Promotion
Otahuhu Food Festival
White Sunday (2x)
12 Days till Christmas.....the list goes on
3.2
Radio/Print
We will continue our branding and sub branding (car yard cap etc) with
radio and print advertising.
We have recently advertised on buses with great results.
We will design and introduce and range of specific and niche marketing
materials to suit or target diverse markets.
3.3
Otahuhu Business Guide
We are updating our business directory to include businesses in the new
boundaries.
VISUAL
Aim: Enhance Otahuhu’s physical environment so that coming into Otahuhu
is a great experience
Outcome: Local community and afar support the Otahuhu businesses and
therefore increase Otahuhu’s economic development.
4.1
General Cleanliness
We will tender our willingness to take on the street cleaning contract for
Otahuhu on behalf of Auckland Council
We continue to conduct regular inspections of the area and report any issues
to the appropriate agency.
4.2
Footpaths
We are working with retailers on their display of goods, trying to encourage
them to keep their goods in their stores.
We are advocating for the replacement of the current cobbled footpaths in
the town cente.
4.3
Buildings
We are currently working with retailers and building owners on replacement
of verandah sign boards. We will pay for the purchase and installation of
new verandah sign boards including the street number. The retailer can then
have them signwritten.
We are also working with building owners, offering subsidised, basic building
painting.
4.4
Urban Design
We have been in constant contact with Auckland Council/Auckland
Transport and Mangere/Otahuhu Local board planners in regards to any
planned works in the area.
This is not only to make sure we know all the information in order to pass onto
our members but to have input and lobby where necessary for the
betterment of the Otahuhu area.
4.5
Digital Noticeboard
The noticeboard is available for use by all members to advertise their business
or services. It is also used to showcase any information related to the area.
The noticeboard is touch screen giving us the ability to undertake customer
surveying.