SANTHOSH LAA. V
Profile Summary











A dynamic professional with over 10 years of experience in of Web Operations, Online e-Commerce, Content/
Stakeholder Management and Digital Marketing.
Experience in sourcing and interpreting data and developing a complete view of the online customer experience.
Adroit in clarifying, shape & crystallize business/user requirements & product specification and turn into workable
action plans
Proficient at managing & leading teams for running successful process operations & experience of developing
procedures, service standards for business excellence.
Steered effort for implementing and managing the digital analytics, on-going testing and digital campaign
management strategy, focusing on websites and social media
A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new design
solutions and ideas.
Proactive planner with ability to negotiate deadlines and prioritize workloads in accordance with shifting business
demands.
Coordinated with IT and Agency Partners to implement a robust web & Google analytics tool across websites,
applications and social media sites.
Strong people manager with hands-on experience in design & implementation of strategies for expanding market
share & achieving business objectives.
Strong knowledge in A/B and Multivariate testing concepts and design.
Excellent communicator with good negotiation & problem solving skills.
Proficiency Matrix
Digital Marketing
Online Campaigns
Management
Customer Focus
Management
Customer Acquisition
Google Adwords & SEM
Online Retail
Website Operations & Analytics
Search Engine Optimization (SEO)
People Management
e-Commerce
Cross Functional Engagements
Account Management
Strategic Planning
Transition
Operations
Google Analytics
Business Transition
SLA Management
Experience Scan
Neusoft Corporation, China as Sr. Business Consultant (Web Operations & Marketing Services): Since Mar’12
Role:
 Planning and executing web globalization projects to exhibit existence of Neusoft business across the globe
 Tracking and analyzing website traffic to gauge customer behaviors to identifying problems, opportunities and
responding proactively to improve web traffic, customer experience, site performance
 Constantly explore opportunities to improve search engine ranking via SEO techniques and to drive web traffic via
digital marketing
 Conceptualizing and creating solutions for Neusoft’s websites, micro sites, special landing pages, eMail campaigns &
redesign projects
 Co-ordinate between domestic & international business units to develop new content for online marketing via email
and search
 Identify and liaise with cross functional teams to drive online marketing initiatives and strategies
 Adopting a methodical and holistic approach for building Online Social Media marketing strategy
 Acting as an advisor to the top management and facilitating their online marketing decision making process
Highlights:
 Awarded the best new employee for the year “2012 Neusoft Excellent New staff”
 Transitioned the website to generate leads that generated 4.5 million USD revenue through the web portal
Tesco Hindustan Service Center, Bangalore as Lead (Web Operations & Marketing Services): Jun’09 – Mar’12
Role:
 Held responsible to set-up off-shore operations for Tesco’s e-Commerce business (www.Tesco.com U.K and
Ireland) based out of Bangalore office, managed a team of 20 to provide end to end Marketing services, Web
operations etc.
 Lead joint business planning by integrating with Marketing Managers, Commercial Heads, Trade Planners and
other Stakeholders in U.K to achieve marketing and business objectives, and take ownership of driving initiatives,
processes and results together.
 Examined the site & digital campaign performance and recommended changes to improve customer experience,
increase conversions, repeat purchase, drive sales and customer loyalty
 Successfully created online campaigns, managed all site contents, updated links on a timely basis
 Managed continuous improvement of off-shore operations to provide value addition & cost effective delivery by
transitioning agency work, etc.
 Ensured meeting the copy writing requirements through dotcom and provided responses versus briefs that
achieved the right balance of the necessary information, tone of voice and call to action
 Responsible for sourcing and interpreting data/business requirements and developing a complete view of the
online customer experience.
Highlights:
 Have been recognized thrice for the company’s esteemed award (Value Award)
 Defined and implemented a cross functional team which generated £139,860 over a single weekend of trade in an
agile environment
 Conceptualized a high priority project "Monster Sale" which overcame the sale deficit during the summer of 2011
Times Online Business Solutions Ltd., Bangalore as Zonal Manager - Times Interactive: Nov’08 – Jun’09
Role:
 Generated sales revenue and managed customers
 Spearheaded a team of 14 Account Managers across the region
 Profitably drove sales to meet business goals and coordinated with various business teams to improve sales & end
user requirements
 Shouldered responsibility to work with various clients and stakeholders on promotional activities, discounts & other
services
 Served as point of contact for requirement gathering
 Maintained healthy relationships:
o With the clients, across business units
o Between service delivery teams and clients
 Conducted various job fairs for special clients to achieve the recruitment head counts
 Integrated with different units of TBSL to focus on betterment of the organization
Vendio Information Technologies Pvt. Ltd., Bangalore as Team Leader, e-Commerce (www.ebay.com): Apr’03
– Nov’08
Role:
 Involved in setting up offshore unit in US and UK markets based out of Bangalore with a team of 15 to provide end
to end online software sales and services support
 Worked with clients in US and UK on requirement gathering, implement solutions, build client relationship and
identify new business opportunities
 Distinction of working for clients selling on ebay.com
 Developed training modules for new and existing clients and work on improving the same based on customer
usage of the online software etc.
 Co-ordinated with Marketing team on Site Optimization and Online Sales Promotions, Traffic Management
(Landing pages from eBay)
 Streamlined and improved existing processes by setting up cross functional team within the customer facing teams
Highlights:
 Received the Top Ranked Sales Account Lead from 2003 - 2006
 Accredited twice with Esteemed Award (Shark of the Year Award) in year 2003 and 2004
 Distinction of being recognized for stretching team’s performance in hitting 225% of the target during Q3 in 2007
PREVIOUS EXPERIENCE
Main Stay Tele services Pvt. Ltd., Bangalore as Sr. Tele Marketing Executive: Aug’02 – Apr’03
EDUCATION



UCA in User Centric Analysis- HFI, Bangalore
B.Com. from Madras University, Chennai
Diploma in Computer science from NIIT, Chennai
TECHNICAL QUALIFICATION

Well versed with C++, Java, Visual Basic, Visual C++, and Active Server Pages, HTML & MS SQL Server7.0