SCHOOL:
SCHOOL OF
BUSINESS
STUDIES
1
Course
number
2
Course Title
3
Credits
4
Learning
Hours
5
Course
Objective
6
Course
Outcomes
TEACHING DEPARTMENT:
ECONOMICS & IB
ACADEMIC SESSION
: 2014 – 2015
FOR STUDENTS
BATCH – MBA
(2014 – 2016)
MANAGERIAL ECONOMICS
03
Contact Hours
Workshops
Project/Field Work
Assessment
Guided Study
Total hours
25
5
10
10
25
75
The objectives of this course are
a) to provide a conceptual framework of how a business firm operates and
makes decisions on output, input and pricing
b) to introduce analytical tools that help a firm take such decisions and
c) to expose the learners to different aspects of pricing and product strategies
of a firm.
On successful completion of this module students will be able to:
a) Relate firm level business decisions to the conceptual framework of an
economic system.
b) Describe firm level decision making using some simple analytical tools.
c) Analyse the business strategies of a firm.
7
7.01
Outline Syllabus
BBA119. A Unit A
7.02
BBA119.A1
Unit A Topic 1
7.03
7.04
BBA119.A2
BBA119.A3
Unit A Topic 2
Unit A Topic 3
7.05
7.06
BBA119.B
BBA119.B1
Unit B
Unit B Topic 1
7.07
7.08
BBA119.B2
BBA119.B3
Unit B Topic 2
Unit B Topic 3
7.09
7.10
BBA119.C
BBA119.C1
Unit C
Unit C Topic 1
7.11
BBA119.C2
Unit C Topic 2
7.1
2
BBA119C3 Unit C Topic 3
Nature, Scope and Methods of Managerial Economics
(Chapter 1)
 Case Study: Global Warming
Definitions and Relationships with other
Disciplines (Sections 1.1 & 1.2)
 Elements of Managerial Economics (Section 1.3)
 Case Study: Import quotas on Japanese Cars
Tools of Analysis: Demand & Supply
(Section:1.4)
Theory of the Firm (Chapter 2)
 Nature of the Firm; Economic Organizations:
Transaction Cost Theory, Motivation Theory,
Property Rights Theory (Section 2.2)
 Basic Profit Maximizing Model (Section: 2.3)
 Multi-product Strategies
Product Line Profit Maximization & Product Mix
Profit Maximization (Section 2.7)
Demand Theory (Chapter 3)
 Definition, Representation and Meaning of
Demand
Tables, graphs and equations
Interpretation of equations (Section 3.2)
 Consumer Theory (Section 3.3)
 Factors determining demand
Elasticity
Case Study: Oil Production (Sections 3.4, 3.5 &
7.13
7.14
7.15
BBA119.D
BBA119.D1
BBA119.D2
Unit D
Unit D Topic 1
Unit D Topic 2
7.16
BBA
119.D3
BBA119.E
BBA119.E1
BBA119.E2
Unit D Topic 3
7.20
7.21
7.22
7.23
BBA119.E3
Unit E Topic 3
Unit F
Unit F Topic 1
Unit F Topic 2
7.24
7.25
7.26
8
8.01
Unit F Topic 3
Unit F Topic 4
Unit F Topic 5
Course Evaluation
Continuous
30%
Assessment
Attendance
Homework
Quizzes
Projects
Presentations
Any other
MTE
20 %
7.17
7.18
7.19
8.02
8.03
8.04
8.05
8.06
8.07
8.08
8.09
9
9.01
ETE
References
Text book*
Unit E
Unit E Topic 1
Unit E Topic 2
3.6)
Production and Cost Theory (Chapters 5 & 6)
 Basic Terms and Definitions (Sections 5.2 & 6.1)
 Short Run and Long Run Production Decisions
(Sections 5.2 & 5.3)
 Short Run & Long Run Cost Behaviour (Sections
6.2 & 6.3)
Market Structure and Pricing (Chapter 8)
 Perfect Competition (Section 8.2)
 Monopoly and Monopolistic Competition
(Sections 8.3 & 8.4)
 Oligopoly (Section 8.5)
Pricing Strategy (Chapter 10)
 Competitive Advantage (Section 10.2)
 Market Positioning, Segmentation and Targeting
(Section 10.3)
 Price Discrimination (Section 10.4)
 Multi Product Pricing (Section 10.5)
 Transfer Pricing (Section 10.6)
50 %
Nick Wilkinson: Managerial Economics: A Problem Solving Approach:
Cambridge University Press: 2005 (available for free download
at http://www.railassociation.ir/Download/Article/Books/Managerial%20Economics%20A%20Problem%20Solving%20Approach.pdf )
Mapping of Outcomes vs. Topics
7.01
7.02
7.03
7.04
7.05
7.06
7.07
7.08
7.09
7.10
7.11
7.12
7.13
7.14
7.15
7.16
7.17
7.18
7.19
7.20
7.21
7.22
7.23
7.24
7.25
7.26
Outcome no. →
Syllabus topic↓
BBA119. A
BBA119.A1
BBA119.A2
BBA119.A3
BBA119.B
BBA119.B1
BBA119.B2
BBA119.B3
BBA119.C
BBA119.C1
BBA119.C2
BBA119.C3
BBA119.D
BBA119.D1
BBA119.D2
BBA119.D3
BBA119.E
BBA119.E1
BBA119.E2
BBA119.E3
BBA119.F
BBA119.F1
BBA119.F2
BBA119.F3
BBA119.F4
BBA119.F5
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