UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
Job Title
Digital Comm Mgr 1
March 23, 2016
Communications
Digital Communications
Supervisory & Managerial
Digital Comm Mgr 1
Manager 1
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge,
is paramount. Includes website development, or producing communications or instruction using the web, audio, video, and
other digital media, which may involve writing, editing, designing, production and/or programming.
Job Code
0404
Personnel Program
MSP
Grade
FLSA
Exempt
Education
Bachelors degree in related area and/or equivalent
experience/training
Career Path/Job
Communications
Manager 2
Generic Scope:
Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate
staff. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human,
financial, and often physical resources in compliance with departmental and organizational goals and objectives. Ensures subordinate
supervisors and professionals adhere to defined internal controls. Manages systems and procedures to protect departmental assets.
Custom Scope:
Manages digital communications programs and/or projects, having comprehensive responsibility for digital communications for a
department, unit,college, or division with strategic digital communications needs. Reviews and approves recommendations. Provides
guidance to subordinates to achieve goals in accordance with established policies.
Key Responsibilities:
Works with clients, administration, and/or other communications professionals to create, develop, and implement long and short
term strategic digital communications plans and/or projects, including ensuring that the desired message is delivered to appropriate
target and/or broad general audiences. Advises and consults on all aspects of digital communications, including policy interpretation,
strategic planning, and problem resolution. Selects, trains, manages, motivates, evaluates, and, as necessary, takes corrective action,
with professional staff responsible for producing a variety of digital communication pieces; may also manage support staff. Ensures
production of quality products that effectively deliver the desired message within budget and time constraints.
Knowledge Skills:
Strong knowledge of all aspects of digital communications, including design concepts, various media, applications and long and short
range strategic planning. Strong knowledge of current trends and potential future developments in the digital communications field.
Broad knowledge of the organization, including its achievements, mission, vision, goals, policies, practices, infrastructure and current
issues of concern. Strong knowledge and skills in financial and personnel management, including management techniques, guiding
principles, relevant laws, policies and best practices. Strong skills to select, train, supervise, guide and evaluate subordinate staff, and
take corrective action as required. Strong written, verbal, interpersonal communications skills including active listening and political
acumen skills. Strong strategic planning, project management, analytical, critical thinking and problem recognition, avoidance, and
resolution skills. Strong skills to ensure production of high quality work within budget and time constraints.
UCOP Career Tracks Job Database
Job Family:
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Category:
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Job Function Summary:
Job Title
Digital Comm Spec 3
March 23, 2016
Communications
Digital Communications
Professional
Digital Comm Spec 3
Experienced
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge,
is paramount. Includes website development, or producing communications or instruction using the web, audio, video, and
other digital media, which may involve writing, editing, designing, production and/or programming.
Job Code
7455
Personnel Program
PSS
Grade
FLSA
Exempt
Education
Bachelors degree in related area and/or equivalent
experience/training
Career Path/Job
Digital Comm Spec 4
Generic Scope:
Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional
field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes
problems/issues of diverse scope and determines solutions.
Custom Scope:
Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine
and moderately complex web site applications. Demonstrates a full understanding of industry practices and organization policies and
procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
Key Responsibilities:
Produces design and layout for a variety of web site applications. Meets and consults with clients on a variety of digital
communications projects including moderately complex assignments, and develops, presents, and recommends web content and
visual material. Accountable for ensuring technical accuracy and understandability of website content. Maintains currency with
emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility
issues) and recommends and as directed, takes action to ensure compliance.
Knowledge Skills:
Thorough knowledge of the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a
clear and lively style. Thorough understanding of technical language and requirements of the assigned work. Thorough knowledge of
content management systems and/or relevant web applications used for web site production, and organization-specific computer
application programs. Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites
that provide web content consistent with the organization’s message and in keeping with management directives and client
objectives. Thorough understanding of organization’s processes, procedures, and applicable rules and regulations for web
communications. Thorough technical skills in computer applications for web production, image handling, publishing and design,
illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities.
Thorough interpersonal communication skills. Thorough skills to develop and implement original ideas and correctly identify and
effectively solve problems.
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
Job Title
Digital Comm Spec 4
March 23, 2016
Communications
Digital Communications
Professional
Digital Comm Spec 4
Advanced
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge,
is paramount. Includes website development, or producing communications or instruction using the web, audio, video, and
other digital media, which may involve writing, editing, designing, production and/or programming.
Job Code
7445
Personnel Program
PSS
Grade
FLSA
Exempt
Education
Bachelors degree in related area and/or equivalent
experience/training
Career Path/Job
Digital Comm Spec 5
Generic Scope:
Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving
frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include
formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Custom Scope:
Works independently to develop and maintain complex web sites with a broad audience and/or a high consequence of error. Mentors
less experienced staff. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Key Responsibilities:
Develops and implements comprehensive short and long-range strategic digital communications programs and projects. Researches,
develops, and produces web sites, including content and design. Writes and configures complex material to utilize digital
communication resources to their full potential. Maintains and develops complex web sites with broad audiences and/or a high
consequence of error. Responds to sensitive public inquiries submitted via the web or e-mail, ensuring tact, diplomacy, and political
acumen while maintaining institutional integrity. Consults with management and other professionals to develop strategic digital
communications plans, programs or projects, including new content, editorial practices and policies, innovations, and to ensure that
digital communications meet organization’s needs and effectively deliver the desired message. Maintains currency with emerging and
state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and
recommends or implements actions.
Knowledge Skills:
Advanced knowledge of the fundamentals of writing and editorial style, and skill to write in a clear and lively style. Advanced skill in
creating clear, easy-to-navigate, informative, accurate, well-designed, and highly functional web sites. Advanced understanding of
technical language and requirements of the assigned work. Advanced knowledge of digital communication media, including content
management systems and/or relevant web applications used for web site production, and organization-specific computer application
programs. Advanced technical skills in computer applications for web production, image handling, publishing and design, illustration,
presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. Advanced
understanding of organization’s processes, procedures, and applicable rules and regulations for web communications. Advanced
knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communications can
effectively convey and advance the message to various audiences. Advanced skill to monitor and assess processes or services and
make necessary improvements. Advanced project management skills to complete projects within budget and time constraints.
Advanced interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and
positive solutions.
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
Job Title
Digital Comm Spec 5
March 23, 2016
Communications
Digital Communications
Professional
Digital Comm Spec 5
Expert
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge,
is paramount. Includes website development, or producing communications or instruction using the web, audio, video, and
other digital media, which may involve writing, editing, designing, production and/or programming.
Job Code
0406
Personnel Program
MSP
Grade
FLSA
Exempt
Education
Bachelors degree in related area and/or equivalent
experience/training
Career Path/Job
TBD
Generic Scope:
Recognized organization-wide expert. Has significant impact and influence on organizational policy and program development.
Regularly leads projects of critical importance to the organization; these projects carry substantial consequences of success or failure.
May direct programs with organization-wide impact that include formulating strategies and administering policies, processes, and
resources. Significant barriers to entry exist at this level.
Custom Scope:
Operates at the highest level to provide management and other professionals with technical expertise and expert knowledge of all
facets of digital communications, including web site appeal, navigability, ease of use, functionality and appropriate and effective
delivery of the desired message. Provides comprehensive oversight for website(s) with organization-wide impact and sensitivity such
as the organization’s homepage or the equivalent. Mentors less experienced staff.
Key Responsibilities:
Operates at the highest level of digital communications expertise to develop, implement, evaluate strategic digital communications
programs and projects; projects/programs typically include web sites with the broadest readership and/or high consequence of error.
Provides expert advice and counsel to management, editors, designers, and other professionals regarding all aspects of effective web
sites, presentations, and other digital communications strategies, including employing new and emerging technologies, developing
new content, editorial policies, innovations, and ensuring that digital communications effectively meet the organization’s needs.
Maintains a thorough understanding of and appreciation for emerging and state-of-the-art technical and other web-related
developments and requirements (for example, accessibility issues), and recommends or implements actions accordingly. Oversees
development of new technologies expertise (for example, blogs, multimedia, et cetera) and effectively incorporates new technologies
into strategic planning and, as appropriate, implements new technologies to enhance communications effectiveness. Mentors less
experienced staff.
Knowledge Skills:
Expert knowledge of all facets of digital communications, including expert understanding and knowledge of relevant policies, rules and
regulations governing digital communications. Expert technical skills in computer applications for web production, image handling,
publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web
communication capabilities. Expert knowledge of the organization including its mission, goals, objectives, achievements, infrastructure
and relevant policies, rules and guidelines. Expert skills to create and oversee the creation of clear, easy-to-navigate, informative,
accurate, well-designed, and highly functional web sites and skill in conceptualizing and creating compelling text and images to
advance the message digitalally to various constituencies. Expert knowledge and skills in the fundamentals of written communications
and editorial style. Expert interpersonal communication and political acumen skills to deal successfully with a variety of publics on
both technical and content issues. Expert project management skills to provide the highest quality digital communications within
budget and time constraints. Expert judgment, decision-making, and problem solving skills. Expert skills to monitor and assess
processes or services and make necessary improvements. Expert skills to evaluate current programs and recommend and implement
enhancements. Expert skills to stay abreast of technological trends and directions and respond accordingly and appropriately.
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
Job Title
Digital Comm Supr 2
March 23, 2016
Communications
Digital Communications
Supervisory & Managerial
Digital Comm Supr 2
Supervisor 2
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge,
is paramount. Includes website development, or producing communications or instruction using the web, audio, video, and
other digital media, which may involve writing, editing, designing, production and/or programming.
Job Code
0407
Personnel Program
MSP
Grade
FLSA
Exempt
Education
Bachelors degree in related area and/or equivalent
experience/training
Career Path/Job
Digital Comm Mgr 1
Generic Scope:
Provides direct supervision typically to professionals or skilled technical employees. Functions as advisor to unit and administration.
Analyzes and resolves problems, interprets policies (e.g., fiscal management, HR, contracts and grants, resource management in
defined areas) and demonstrates solid subject matter knowledge. Exercises judgment within defined procedures and policies to
determine appropriate action. Supervises staff to assure accountability and stewardship of department resources (operational,
financial, and human) in compliance with departmental goals and objectives.
Custom Scope:
Supervises digital communications professionals, sets performance expectations of staff, oversees day-to-day operations. Administers
policies that directly affect subordinate staff. Recommend changes to department policies and practices. Identifies risks and responds
accordingly. Provide priority setting and work flow analysis.
Key Responsibilities:
Works with administration, and other communication professionals as required, to oversee the operations of the organization's digital
communications program. Serves as an advisor on all aspects of digital communications. Selects, trains, supervises, motivates and
evaluates digital communication professional staff and may supervise support staff; takes corrective action as required. Ensures
production of high quality digital communications within budget and time constraints. May be assigned special digital communications
project or work; such assignments would typically have a high degree of complexity or difficulty.
Knowledge Skills:
Solid knowledge of all aspects of digital communications, including design concepts, various media, applications, strategic planning, et
cetera. Solid knowledge of the current trends and potential future developments in the digital communications field. Solid knowledge
of the organization, including its achievements, mission, vision, goals, policies, practices and infrastructure. Solid knowledge and skills
in financial and personnel administration and management techniques, including understanding of guiding principles, relevant laws,
policies and best practices. Solid skills to select, train, supervise, guide and evaluate subordinate staff, and take corrective action as
required. Solid written, verbal, interpersonal communications, active listening and political acumen skills. Solid analytical and critical
thinking skills. Solid problem recognition, avoidance, and resolution skills. Solid project management and strategic planning skills. Solid
skills to ensure production of high quality work within budget and time constraints.