Job Description
Marketing Analyst
Position Summary
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Title
Department
Reports to
Marketing Analyst
Marketing
SVP of Marketing
Outdoor Cap is looking for a numerical wizard, capable of analyzing raw data and providing information and
insights regarding customers, markets, competitors and business plan effectiveness to measure performance and
support business decisions. The right candidate will be confident in excel and databases to work closely with senior
management planning and managing various marketing research projects, customer analysis, and web analytics
with interpretation of findings.
Key Responsibilities
Analysis
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Provide ROI Analysis of all Marketing Campaigns and Sales Activities.
Work on research projects that answer specific business questions.
Work with leadership to identify new market opportunities.
Evaluate market penetration for each business unit and client.
Analyze Marketing metrics to identify cause-effect relationships between Marketing actions and financial
outcomes to increase profitability.
Evaluate demographics, prices, distribution channels, and marketing outlets.
Assist in program and client pricing analysis for transactional, value-add, and strategic pricing projects.
Research
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Conduct Market Research to analyze competitors, determine brand perceptions, evaluate market share
and understand customer needs.
Help develop surveys to capture Market Research data.
Research Market information and develop competitive strategies with marketing director
Support Sales teams to keep customer data appropriately tagged and up to date.
Build insights from customer and consumer data through use of surveys, analytics, and customer sales
history & demographics.
Develop sales strategies in combination with sales and marketing.
Generate reports that analyze competition and competitors.
Additional/Desired Skills
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Use information obtained through research to devise and implement strategies for target Marketing,
Campaign management, Marketing Plan, etc.
Interpret data, formulate reports and make recommendations based on findings.
Outdoor Cap | 1201 Melissa Drive | Bentonville, AR 72712
Requirements
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Bachelor’s degree in Economics, Market Research or Related Field with a minimum of 2 years experience
in the field. Previous experience in marketing a plus.
Extensive knowledge of standard research methodologies, data analysis techniques and marketing
procedures
Familiar with advanced statistical analysis and research methodologies, along with Microsoft Office,
online survey tools and syndicated data sources
Curious and interested in new ways of working and looking at things. Always looking to improve and
grow.
Skilled in one or more of the following: SQL Server, MS Excel, Tableau, Google Analytics, Oracle Marketing
Cloud, Predictive Analysis
Outdoor Cap | 1201 Melissa Drive | Bentonville, AR 72712