Creativity
 "Capital isn't so important in business.
Experience isn't so important. You can get both
these things. What is important is ideas. If you
have ideas, you have the main asset you need, and
there isn't any limit to what you can do with your
business and your life."
— Harvey Firestone
What is creativity?
 the process of producing something that is both
original and worthwhile
 Looking at things in new ways
 Finding ways to solve problems.
What can creativity do?
 How has creativity affected our lives?
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Personal Traits of Creative People
 What traits do creative people share?
 Read this article:

Rowse, D. (2007, May 9). 9 Attitudes of highly creative people.
Retrieved April 12, 2011, from
http://www.problogger.net/archives/2007/05/09/9-attitudesof-highly-creative-people/
How do you demonstrate
creativity?
 Challenge the usual: Ask, “What if…”, “Why…?”
 Think backwards:
 Determine the goal you want to achieve
 Work backwards to determine the steps needed to get
there.
 Be flexible—problems are opportunities waiting for a
solution: Post-It Notes
 Brainstorm now; judge later.
How can you develop creativity?
 20 Tips from Psychology for Boosting Creativity
 Read this article:
http://psychology.about.com/od/cognitivepsychology/tp/
how-to-boost-creativity.htm
Using Creativity to Solve Problems
 Problems are really opportunities!
 Routine problem solving means doing the same thing
over and over to come up with the same old solutions.
 Creative problem solving includes coming up with
new, innovative ways to handle situations.
 Did you ever think, “WOW!! Why didn’t I think of
Examples
of
Creativity
in
Business
that?”
 Red Box started by McDonald’s to get more people into
the restaurant
 Amazon.com started as an on-line book store.
 Jeff Bezons wanted the name to start with an “A” so it
would be listed early in alphabetical order