Vesl-1 speaking
Mario, Fuguo,
VESL 1-2014 Speaking
Team member: Mario, Fuguo, Fernando
Context

Business Practice

Company Overview

Headquarters

Company President

Brief History

Success

Marketing

Charities
Business Practice

Retail: Sale electronics products

Appliances electronics

Office electronics

Entertainment's electronics

Sports electronics

Shops and online-stores

Costumer Services
Company Overview

More than 1500 Retail stores

Above160,000 employees

2012-2013 had negative 11% sales growth

Revenue: US$ 42.41 billion (2013)
Headquarters

7601 Penn Avenue South
Richfield, MN 55423-3645
Company President
Hubert Joly, CEO of Best Buy
Born
1959 (age 54–55)
France
Residence
Richfield, Minnesota, U.S.
History

Founded in 1966

Richard Schulze

Gary Smoliak

Audio Specialty Store

Rebranded in 1983

In 1992, hit the $1 billion annual revenues
Key Success Factors

Ability to give customers hands-on experience with
products

Excellent Customer service

Major chains use superstore format

Sell wide variety of electronic devices

Knowledgeable employees
Good people, good training. Put it all together and what do
you get? --Happy customers!

Strong Brand Recognition
Marketing
Four PS use in marketing for Best Buy

Product Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy
Charities
Bust Buy Foundation

Give back to the community through national

Support non-profit organizations across the U.S.

Cancer Foundation
Question?