- Marketing Strategyzer

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Julie Bouaziz
Calle Lope de Rueda 44  Madrid 28009
+34 650627906  julieboua@gmail.com
www.linkedin.com/in/juliebouaziz
Specialty: Digital Marketing
Over 10 years experience in online marketing. Positive and persistent person who gets a thrill from new
challenges and loves to engage new customers. Quick on the ball, easy-going and dynamic. Passionate
team player with an innate ability to adapt to changes and develop good relationships. Multi-lingual in
English, Spanish and French (native).
Professional Experience
Google- Spain- Madrid
June 2007- today
The perfect search engine company selling the best variety of tools designed to help businesses succeed on
and off the web.
Large Customers Sales Department:
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In charge of the marketing strategy for Travel key accounts at Google, helping my customers adapt
to a fast growing online market through performance and branding solutions
Achieving quota on sales (2 millions € /quarter) driving revenue growth (+18% Y/Y) and product
adoption
Assessing my customer’s business objectives and helping them design their marketing strategy
through an integrated on/off yearly plan offering tailored made solutions for advertising on Google
(desktop and mobile) and display platforms (GDN, Youtube)
Identifying additional opportunities, following market trends and analysing my customers’ KPIs, in
order to propose new products and enhancements
Analysing customer’s assets (website, on line web, social efforts) and helping them come up with a
365º degrees strategy
Air France- Regional Office Spain & Portugal- Madrid
August 2004- May 2007
French flag airline carrier and founding member of the Sky Team global airline alliance.
Marketing Department B2C
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In charge of B2C marketing plan
Designed, presented and implemented the marketing plan for 2006-2007 in collaboration with sales
Negotiated and implemented co marketing campaigns with main travel distributors
Coordinated advertising campaigns with creative and media planning agencies
Participated in the merger of the frequent flyer program “Fidelitas” with “Flying Blue”
Organized events for Gold and Club2000 Flying Blue customers
Vivre- Luxury Lifestyle Shopping- New York
June 2003- January 2004
Marvellous online shop offering a unique collection of luxury goods and services.
Marketing Department B2C
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In charge of the online sales growth
Succeeded in growing online sales a 30% Y/Y in 6 months
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Designed a marketing plan to increase online sales managing the website, SEM, SEO and Affiliate
programs
Bred Banques Populaires Bank- Paris
July 2002- December 2002
Groupe Banques Populaires is within the Top 5 French banking groups and has presence in over 70 countries
Financial Markets Department
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In charge of monitoring the risk of investment portfolios
Managed the communications between fund managers and investors
Seward & Kissel Law Firm – New York
July 1999- October 1999
One of the most sought after firms in New York for shipping finance and investment management
Corporate Finance Department
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Participated in due diligence for Mergers & Acquisitions and for an Investment Fund financial
structure
Education
ICADE University Pontificia Comillas - Madrid
February- July 2004
Master ITM - Research and Market Studies: Marketing Strategic Planning, Product Policy, Commercial
Distribution, and Commercial Communication
EM (Management School) - Lyon
2001-2003
BA Marketing: Operational Marketing, Market Studies, International Marketing, and Corporate International
Marketing Strategy
University of Paris II – Assas - Paris
1996-2000
Corporate Law Degree
IT
Microsoft Office
Salesforce
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