TMGT1006
G. Brophey
W’08

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Innovation, technology management and business. How does it fit together?
As aspiring managers why should we care about innovation?
Some innovation fundamentals, definitions, types, metrics
Innovation can be looked at in a variety of ways
Where can you learn more about the topic?

Where does it fit? - Technology management and the functional business areas
Operations management
Financial management
Technology management
Personnel managemen t
Marketing management

Where does it fit? Technology and
Strategy
Operations management
Organizational Strategy
Financial management
Technology management
Personnel managemen t
Marketing management

Where does technology management and innovation management fit?
Organizational Strategy
Operations management
Marketing management
Financial management
Personnel managemen t
Technology management
Non mission-critical technologies
Mission-critical technologies
Innovation Management
Idea Generation, Evaluation, Implementation

As aspiring managers why should we care about innovation?
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Leading Western economists Solow and Lipsey have assessed economic history and found that economic growth derives primarily from technological change
(Solow,1988) (Lipsey, 1996).
Solow found that gross output per hour of work in the
US economy doubled between 1909 and 1949 with
7/8 ths of this increase directly attributable to technological change.
Solow won a Nobel prize for his work.
What about recently though?

Based on a Google and MSN search (10/06) looking for Ontario manufacturer’s mission statements that contain;
“Innovative" or "New Ideas" or "Creative" or "Creativity", or "Leading Edge" "or "Latest
Technologies" or "Continuous improvement"
Ontario Die
Amsino
Precision Metal Cutting
Win-leader Corp
CompuSys Solutions qdata
Universal Handling Equipment
Neenah Paper
Solar Direct
Delta Elevator
Akron Brass
Pure Energy Visions Corporation
CAMI
Edwards Doors
Knoch Manufacturing
Active Burgess
SPI
Cromark International
Riverside Brass
BTI
Fibertec
Leakpro
Real Action paintball
Newcomb Spring
Interlock
Stelwire
Dalsa
EKO
Carrier Vibrating Equipment
Grenville Castings
Dryvit
Design Shelter inc
Spirol
JVL Corporation
12 volt direct
Total yeses
Total nos yes no yes yes yes yes yes no
Google yes yes no yes no no yes yes no yes no yes
MSN yes yes no yes
21
14 yes yes no yes yes no yes yes no no yes no no yes no

As aspiring managers why should we care about innovation?
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If this quick sample shows innovation is important to small Ontario manufacturer's, what about these other industries?
Music
Communication
Mining
Automotive
Steel
 Biotech
 Health care
Is innovation important to them?

Managers do not agree on a lot of the aspects of innovation
(Storey, 2000)
Innovation types
 Product, process, service, radical, incremental, explorative, exploitative, technical, administrative, variation, reorientation, line extension, breakthrough, etc., etc., etc.,!!!

Innovation can be looked at from a variety of levels
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The innovation process
A piece of the innovation process
An individual innovation
An overall innovation program (e.g. How to figure out whether an R&D department is doing a good job?)
The overall firm
The industry (autos or communications or mining)
Region (Ontario vs. Saskatchewan)
National (Canada vs. U.S)
Position in the technology trajectory (From sheet music to MP3 files – Are we half done yet? What’s next?)

How do you know you are good or bad at
__________?
Idea generation or acquisition?
Idea evaluation?
Idea implementation?

As a project manager what definitions and metrics would you use to decide whether your innovation project was a success?
 For product innovations?
 Process innovations?
 Service innovations?
 Combination innovations?

 As a manager of multiple innovations how do you evaluate success?
 How would you decide whether to agree to a request to bump R&D spending by 10% this year? What things would you want to look at?

As senior managers, is innovation always a good thing to do?
Olson et al, (2005) suggests otherwise.
They found that for some businesses, financial performance could be negatively impacted by an orientation towards product innovation. Can you identify what sort of business they might be referring to?

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Schools of thought on how to innovate at the firm level
New economy model – disruptive vs. sustaining innovations
Innovate in order to learn to innovate
Intrapreneurship can solve everything
Organic
Disciplined
Organic then Disciplined

New Economy Model

New Economy Model

New Economy Model

New Economy Model

Schools of thought on how to innovate
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 New economy model – disruptive vs. sustaining innovations
Innovate in order to learn to innovate
Intrapreneurship can solve everything
Organic
Disciplined
Organic then Disciplined

Innovation can be looked at from a variety of levels
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The innovation process
A piece of the innovation process
An individual innovation
A overall innovation programme (e.g. how to figure out whether an R&D program is doing a good job?)
The overall firm
The industry (autos or communications or mining)
Region (Ontario vs. Saskatchewan)
National (Canada vs. U.S)
Position in the technology trajectory (From sheet music to MP3 files – Are we half done yet? What’s next?)

At the level of the technology trajectory
Study and prediction of where enabling technologies are going next. Issues of publicity, scalability, required absorptive capacity all affect innovation diffusion rates.
Some enabling technologies currently in play;
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Human Genome
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GIS
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RFID
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Convergence

Where can I learn more about innovation and technology management?
Right here in your BBA program.
Technology Management Stream =Core BBA courses + 5 core TMGT courses+ 4 TMGT electives
Core TMGT courses ,
ADMN 3837 Organizational Development and Change
TMGT 2106 Systems Analysis and Design
TMGT 2807 Project Management
TMGT 3006 Technology, Business and Society
TMGT 4006 Management of Innovation and
Technology

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Accounting Information Systems
Information Systems
Auditing and Assurance
Genetics
Genetics and Society
General Chemistry
Introduction to Computer Science
Programming in C++
Object Oriented Programming
Database Maintenance
Introduction to Environmental Science
Discrete Mathematics I
Reasoning and Logical Argument
General Physics
Introduction to Psychology I
Behavioural Neuroscience
Fundamentals of GIS and Computer Mapping
Programming for Business
Field Placement in Technology Management
Networking in a Business Environment
E-Business
Current Trends in Technology Management

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Innovation is tough to manage partly because it is tough to measure and partly because it requires comprehensive skills to manage it.
Innovation is where the action is in terms of economic growth and firm survival and it has many exciting career possibilities.
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Check out the TMGT stream here at NipU
Check out www.IDEO.com for a good example of the type of work involved with innovation