Bellringer (Hotel Management) 1/13
• Name 3 different hotels that would serve
different types of guests. (example: difference
by price, amenities offered, etc.)
Turn in homework on Trends
Hotel Classification
History of Hotels in the
United States
• Hotels…
• City Hotel
• 1st hotel
• Opened in 1794
• Tremont House
• Opened in Boston in 1829
History of Hotels in the
United States
• Hotels (cont.)…
• Transportation changed course
• Rail travel
• Development of resort properties
• Highway travel
• Development of motels
• Air travel
• Airport hotel locations
Hotel Characteristics
Hotel: Establishments that provide accommodations
for safety, shelter, and sometimes food.
• All hotels are in the business of renting rooms
• Hotels vary in size from under 100 rooms to over 5,000
• Hotels vary in type
• Hotel vary in the nature and extent of their facilities
• Hotels vary in the level of service they offer
Three Ways to Classify Hotels
• Location
• Types of services offered/ Type of guest
• Price
Location
• City Center hotels
• Resort hotels
• Airport hotels
• Freeway hotels
• Suburban hotels
Center City Hotels
•
•
•
•
Within heart of the city
Public transportation available for business or leisure
Range of accommodations and services
Typically have a signature restaurant
Resorts
• Originated because of rail travel
• Famous resorts
• Homestead in Virginia
• http://www.thehomestead.com
• Greenbrier in West Virginia:
• www.greenbrier.com
• The Halekulani in Wikki, Hawaii:
• www.halekulani.com
• The Ritz Carlton Kapalua in Maui, Hawaii:
• www.ritzcarlton.com
More on Resorts
• “Captured Clientele”
• Food service is unique
• Diversified marketing mix:
• Children
• Groups
• Eco-tourism
Airport Hotels
• High occupancy due to location
• Business, group, and leisure travelers
• Full service
• 200–600 rooms
• Convenient location
• Airport shuttle service
• Economical pricing
Freeway Hotels and Motels
• Prominent in the 1950s
• Easy access to roadways
• Park outside the room entrance
• Example
• Motel 6
• http://www.motel6.com
Suburban Hotels
• Smaller properties
• Located in a surburban area, outside of major cities
Type of Services/Type of Guests
• Extended Stay/Serviced Apartments/Hotel Condominiums
• Casino
• Convention Hotels
• Spa Hotels
• Bed and Breakfast
• Vacation/Timeshare
• All-Suite hotels
• Hostels
Extended Stay Hotels
• Guest can stay for days to weeks at a time
• Kitchens
• Limited housekeeping services
• Temporary/Contract workers
• Examples: Extended Stay America
Casinos
• Heavy growth segment
• Low room rates
• Subsidized food and beverage
• Themes are popular
• More than 500 guest rooms
• Variety of food operations
• Contains a gaming room
Major Trends in Casino Hotels
• Casino Trends…
• Casino hotels are now marketing themselves as business
hotels
• Amenities include business centers, travel bureaus, and room
service
• Move towards “family/friendly” hotels
• This increases the average stay and money spent by families
Convention Hotels
• Meet the needs of large groups
• More than 500 rooms
• Larger public areas to accommodate greater public demand
• Banquet areas within and around the hotel
• High percentage of double occupancy
• Full-service oriented
Convention Hotels
• Doubletree (www.doubletreehotels.com)
• Sheraton (www.sheraton.com)
Spa Hotels
• Sometimes located in resort-type settings
• Provide spa treatments and programs
• Often have dieticians and other medical staff
Bed and Breakfast
• A home away from home
• Accommodation with an owner who lives on premises
• Maintains a few rooms
• Offers breakfast
• Personable and quick service
http://www.brackenridgehouse.com/
All-Suites
• Cater to guests for an extended period
• Reduction in rate based on length of stay
• Living areas
• More space than typical hotel
• Example:
• Embassy Suites (www.embassy-suites.com)
Vacation Ownership
• Fastest-growing segment of travel industry
• Time share:
• A condo that is owned
• Purchaser uses for a specific period of time each year
• Vacation club:
• Purchase points that entitle purchaser to use of facility
• Not real estate based
Vacation Ownership
• Ownership (cont.)…
• Estimated that 2 million households own vacation
intervals at 3500 resorts in almost 90 countries
• Helps ensure purchaser today’s prices for tomorrow
• Yearly maintenance fees
• Fixed or floating times
• Example
•
http://www.rci.com/home.html
Hostels
• Very inexpensive
• Dormitory style room arrangement
• Student travelers (Europe)
• Locker to store belongings
• Community bathrooms and common
areas
http://www.hostels.com/hostels/austin/fireho
use-hostel/64785
Hotels by Price Segment
• Budget: $29–$39
• Economy: $40–$60
• Mid-price: $60–$100
• Upscale: $100–$200
• Luxury: $140–$450
• All-suites: $95–$175
Based on Price:
Luxury
• Finest of accommodations
• Concierge
• 24 hour room service
• Well trained staff
• Examples:
• Four Seasons
http://www.fshr.com
• Ritz Carlton
http://www.ritzcarlton.com
Based on Price:
Economy/Budget Hotels
• No frills, just the basics
• Average room rate of $48.68
• Also considered budget hotels
• Clean rooms
• Reasonably sized and furnished
• Continental breakfast or no dining at all
• Examples: Econolodge, Super 8, Best Western, La Quinta
Based on Price
Mid-range
• $75 price range
• General amenities
• Dining usually available
• 100-400 rooms
• Examples: Holiday Inn, Hampton Inn
Based on Price:
Upscale hotels
• Wide range of services and amenities
• Doorman
• Full-service staff
• Restaurant and dining on property
• 200+ rooms
• $125 and up
• Examples: Marriott, Radisson