Corporate Strategy and
Entrepreneurship – Chapter 8
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Changing Competitive Landscape
Role of Dominant Logic
Role of Strategic Management and Corporate
Strategy
Integrating Entrepreneurship with Strategy
Key Strategic Concepts
Entrepreneurial Strategy: Key Ingredients
Matching Strategy with Structure
Implementation Issues
Changing Competitive
Landscape Forces
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Change
Complexity
Chaos
Contradictions
Strategic Inflection Points
Role of Dominant Logic
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Define
Relationship between ability to learn and the
need to unlearn
Role of Entrepreneurship
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Strategic Agility
Flexibility
Creativity
Opportunity Identification
Emphasis on Entrepreneurial Activity
Role of Strategic Management
and Corporate Strategy
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SM Model
Way of thinking
Strategy vs Operational Effectiveness
Integrating Entrepreneurship
with Strategy
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Entrepreneurial Strategy: Applying
creativity and entrepreneurial thinking
to develop a core strategy for the firm.
External Focus – White Spaces
Strategy for Entrepreneurship: Need to
develop a strategy for the
entrepreneurial activities of the firm.
Internal Focus
Key Strategic Concepts
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Related to Strategy Formulation Process
Strategic Advantage – Core
Competencies
Strategic Positioning – How the firm is
perceived in the marketplace
Strategic Flexibility and Adaptation –
Hitt Model (Figure 8.1)
Strategic Leverage – Resourcefulness
Entrepreneurial Strategy: Key
Ingredients
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Developing a clear vision
Increasing the perception of opportunity
Institutionalizing change
Instilling the desire to be innovative
Investing in people’s ideas
Sharing risks and rewards with employees
Recognizing the critical importance of failure
Matching Strategy with
Structure
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Collective Entrepreneurship
Venture Team Concept
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Signode
The Associate Group
Implementation Issues –
Porter’s List
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Misunderstanding industry
attractiveness
No real competitive advantage
Pursuing an unsustainable competitive
position
Compromising strategy for growth
Failure to explicitly communicate
strategy internally