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Coronado Public Library
May 2011
The Singer Group, Inc.
Paula M. Singer, PhD; Gail Griffith, MLS, MS
Lorraine Kituri, MS
Strategic Plan
2011 - 2015
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Online
Survey for
Community
and Staff
City of Coronado
C-CORE
Library Staff
Input Sessions
Data Review:
Census,
Economic
Analysis,
Recent
Library planning
data
Best
Practices
Research
Steering Committee
Meeting #1:
Trends
identification,
community vision,
library roles
Core
Planning
Team
Formed
Draft
Our wiki is a place to share and learn:
http://coronadolibraryplanning.pbworks.com
Steering
Committee
Meeting #3:
Review and react
to draft documents
Steering
Committee
Meeting #2:
Learning more about the
library; gap analysis
October
2010
Coronado Public Library
Key
Planning Process
Stakeholder
Interviews
Overview
2011
Library
Board
Adopts
Plan
Library
Board
Input
Session
June
3
Findings
+ Stakeholders
Steering
Community
Staff
Draft
+ Stakeholder Interviewees
Draft

Bob Balfour – Board President, Coronado Historical Society

Robin Franck – Library Board Trustee

Steve Johnson - Web Publisher of E-Coronado

Blair King – City Manager

Debbie Riddle – Principal, Lee Mather Company

Joe Ditler – Former ED Coronado Historical Association

Kris Grant – Publisher, Coronado Life Style

Sharon Lynn Sherman – Attorney and Friends Board

Casey Tanaka - Mayor

Ledyard Hakes - School Board Member
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Steering Committee

Chris Ackerman
Harshberger

Sharon Sherman

Charles Ahern

Charles Hayes

Brianna Smith

Barbara Denny

Sherry Martin

Chelsea Sylvester

Christine Donovan

Sandi McCarthy

Betsy Vernetti

Karen Finch

Jackie McCoy

Liz Warren

Vickie Fisk

Ginny Osgood

Sally Ann Zoll

Bill Green

Tom Ritter

Genevieve Rohan

Daniel Shaughnessy

Draft
Claudette
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Context

Library trusted, neutral

Wonderful “state of the art” facility

Well used public and meeting space

High community support, satisfaction

Good relationship with partners, community leaders and
government officials

Operating environment: Impact of changes at SERRA and
California State Library

Questions about the future of libraries and sustainability


Circulation will become a less-important measure of success as
downloadable books and media become more popular
Skills of librarians and value-added services will become more
important and valuable
Source: Stakeholder Interviews, Steering Committee, Library Staff
Draft
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Trends
Trends

Technology

The mobile world

Library Responses

Information fluency & lifelong
learning
The way people read
 And digital rights management

Workforce development

How, where, and when learning occurs

Community spaces,
community convener

24/7 world

Convenience

Proactive customer service

Happiness research
 Art and music ; Social interaction
Draft
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Steering Committee Wants
Meeting #1
1.
Create Young Readers: Emergent
Literacy
2.
Stimulate Imagination: Reading,
Viewing, and Listening for
Pleasure
3.
Information Fluency: Understand
How to Find, Evaluate, and Use
Information
4.
5.
Draft
Satisfy Curiosity: Lifelong
Learning
Visit a Comfortable Place:
Physical and Virtual Spaces
Meeting #2

Technology

E-books, audio

Local content development
and access to local content

Focus on children and teens

Cultural programming

Direct assistance: personal
service and high tech
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Stakeholders Want
 More
hours
 Lend
e-readers + downloadable content
 Marketing
 Target
children and teens
 Enhance
role as museum of local history
 Arts, entertainment, educational
Draft
cultural programs
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Community Wants

Material when wanted

Using technology for convenience

Downloadable content

Computer classes


Software instruction
Using and evaluating info (travel, health, etc.)

Arts, music, culture classes

85% would pay a fee to attend a class



Draft
49% would pay up to $10
18% would pay $11-$15
18% would pay $16-$20
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Staff Wants to Provide

High tech combined with personal service

Technology







Draft
Skills
Interactive, attractive, easy-to-use website
Cutting edge
Faster response to digitization trends (downloadable
books and audio, lend/teach about e-readers)
Digitizing arts and historic collection
Incorporate more into the library’s daily work
 Convenient customer service
 Staff work processes (ordering, meeting room
calendars, etc.)
Green
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Staff Perspective
(and we saw these themes throughout)
Strengths
Challenges

Dedicated and positive staff
who want to move forward
with technology

How to get up to speed with
technology—both for patrons
and staff work processes

Personal customer service

How to keep up with technology
changes that will affect libraries

Beautiful facility with much to
offer

Need to increase outreach,
especially to schools

Solid public support


Established and well-received
programs for all ages
Need to use staff and volunteers
effectively to provide best
service: training, cross-training,
communication, etc.
Draft
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“This library’s strength is traditional service. At the same time, it
does need to reach out and embrace appropriate new
technology. Maintaining traditional service and offering
innovation are the balance that should be struck.”
--staff survey response
Draft
+ FOCUS on the FUTURE
of the LIBRARY
Draft
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Goals
+ 2011 – 2015 Goals
Draft
1.
Community Gathering Place
2.
Current & Leading Edge Technology
3.
Focus on Youth
4.
Marketing and Fundraising
5.
Internal Relations
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Goal #1: Community Gathering
Place
The Library is the hub of a vibrant community,
providing social, educational, entertainment,
cultural, and arts programming to support lifelong
learning.
Draft
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Objectives
1.
X# of adults will participate in library activities designed
to promote reading
2.
During each year of the plan, an average of X# people will
attend programs designed to support lifelong learning and
leisure enjoyment, either physically or virtually.
3.
By X date, 95% of library customers will report that remote
access to the library is as user-friendly as on-site access.
Draft
+ Goal #2: Current and Leading Edge
Technology
The Coronado community will have opportunities
to learn information technologies needed for
academic and business success, social networking,
and leisure activities.
Draft
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Objectives
1.
During each year of the plan, X# of patrons will have
access to and support for using materials and information
in new and emerging formats.
2.
By _____, X# of patrons will access local digital content
produced or coordinated by the library.
3.
By ____, X# of patrons will use a variety of technology
applications piloted by the library
4.
By _____, X# (or %) of patrons will report that newlyimplemented technologies make the library convenient or
very convenient to use.
Draft
+ Goal #3: Focus on Youth
Children and teens will find the library welcomes
them and supports their developmental needs for
learning, recreation, and social interaction.
Draft
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Objectives
1.
Children, parents, and caregivers will have access to high-quality
resources that promote and support reading
2.
During each year of the plan, X# of preschool children, parents, and
caregivers will attend programs that encourage preschool language
development and love of reading.
3.
During each year of the plan, an average of 10 tweens will attend that
is offered for them, with the average increasing each year.
4.
By _______, X# of teens will report that the library’s teen space meets
their needs for:



5.
Draft
a welcoming place to meet friends,
finding the materials they need for school or personal interests, and
using technology.
During each year of the plan, program attendees will report that they
heard about programs from new promotional efforts piloted by the
library.
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Goal #4: Marketing and
Fundraising
The Coronado community recognizes the
Library as a vital force for expanding the
mind, promoting reading and lifelong
learning, and providing arts and cultural
programming.
Draft
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Objectives
1.
Ensure that the library has a marketing plan that helps staff
communicate a consistent, branded message
2.
The Library Board will ensure that the library has sufficient
resources to meet the current and future needs of the
community
Draft
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Goal #5: Internal Relations
The Library will review its current
administrative, organizational and
communication practices and implement
new strategies that promote a progressive
and positive culture.
Draft
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Objectives
1.
Ensure there is regular and frequent communication
among and between all levels of staff
2.
Ensure that all staff are recognized for their contributions to
the library’s work
3.
Ensure that all staff have information about, and access to,
training opportunities

4.
Draft
Include opportunities to develop succession planning
Involve staff in streamlining work processes
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Coronado Public Library
MISSION
The mission of the Coronado Public Library
is to acquire and make available a
collection of books, audio-visual, and other
library and information resources to meet
the informational, recreational, and cultural
needs of the community and to actively
promote reading, life-long learning, and
the pursuit of knowledge.
Draft
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Mission
The Coronado Library enhances the quality
of life by providing resources and cultural
opportunities that promote reading, lifelong learning, the enjoyment of leisure, and
the pursuit of knowledge.

Draft
Change??
“The Coronado Library: the path to your
potential.”
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Infrastructure: Impacts
Facility Collection
Community
Gathering
Place
Current and
Leading
Edge
Technology
Focus on PreK and Teens
Draft
Technology Staffing/
Training
Other
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Infrastructure
Performance Management

Align staff performance goals with strategic plan

“What will my department do this year to advance the library’s
plan?”

“What will I do this year to advance the library’s plan?”

Build in accountability

Right work, right level
Draft
+ Next Steps
Draft

Collect/validate baseline data

Implementation plan
 Identify champion for each goal
 Plan for evaluation: outputs and outcomes
 Implementation team
 Set priorities
 Make initial assignments
 Develop reporting structure and process
 Task forces with clear charters
 Create and continue marketing the plan to the entire
community

Steering Committee input

Board approval

Continual communications; keep the plan alive! Keep the energy!

Reward the early adaptors. Reward the doers!
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REMEMBER….
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Strategies are fluid….
Stay open to new ideas
and opportunities
Draft
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