Marketing Research Developing a survey L2

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Developing A Questionnaire
Two types of Questions
Open ended questions:
Forced-choice questions:
Open ended questions:

Ask respondents to construct their own responses to a question
1.
Why don’t you attend the varsity boys basketball games?
________________________
2.
What do you think of the food provided at the games?
__________________________________________
3.
Do you know when the games are?
________________________________________________
Forced-choice questions
 Ask respondents to choose answers
from possibilities given on the
questionnaire
Can be:
 Two-choice questions
 Multiple choice questions
 Rating questions
Two- Choice Questions
Please answer Yes or No to the following questions:
1. Have you ever attended a Woodstock High School varsity
boys basketball game?
Yes
2.
No
Would you be more likely to attend a game if you received
school credit?
Yes
No
Multiple Choice Questions
1. Circle the responses below that best describes
the reason you do not attend the varsity boys
basketball games?
1. No interest
2. Don’t know when the games are
3. The team is not any good
4. The time of the game
Rating Questions
1.Please rate the following:
Prices:
Excellent
Good
Fair
Poor
Concessions:
Excellent
Good
Fair
Poor
Good
Fair
Poor
Halftime Entertainment:
Excellent
Rating Questions
On a scale from 1-10 how satisfied are you with
the level of play?
1 2 3 4 5 6 7 8 9 10
On a scale from 1-10 rate the halftime
entertainment during the basketball game?
1 2 3 4 5 6 7 8 9 10
Questionnaire Format
 Use different types of questions
 Write clear directions for each section
 Well written and easy to read
 Number all questions
 If questionnaire requires more than one
page place a message at the bottom of
each page asking respondents to move to
the next page
Activity
Writing a Survey
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