Inclusiveness and
Intercultural Services
Student Center Suite 111
Texas Christian University
Our Mission
To advocate and promote diversity,
inclusiveness, and cultural awareness
throughout the TCU community.
Diversity?
Contrary to Popular Belief,
Diversity is NOT only:
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An extension of the Civil Rights Movement
The search of racial and social justice
Affirmative action and racial desegregation
Something that involves minorities and gender
A concept in which white males have no role
Diversity
Refers to the differences,
similarities, and related tensions
that exist in any mixture. Diversity
is not limited to issues of race, nor
is it confined to the workforce.
Building on the Promise of Diversity
Discrimination
Types According to the U.S Equal Employment
Opportunity Commission (EEOC)
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Age
Disability
Equal Pay
National Origin
Pregnancy
Race
Religion
Retaliation
Sex
Sexual Harassment
Lawsuit Statistics
2001 Through 2005
Total
Race
Sex
Nationality
Religion
Retaliation
Age
Disability
Equal Pay
2001
80,840
28,912
25,140
8,025
2,127
22,257
17,405
16,470
1,251
2002
84,442
29,910
25,536
9,046
2,572
22,768
19,921
15,964
1,256
2003
81,293
28,526
24,362
8,450
2,532
22,690
19,124
15,377
1,167
2004
79,432
27,696
24,249
8,361
2,466
22,740
17,837
15,376
1,011
2005
75,428
26,740
23,094
8,035
2,340
22,278
16,585
14,893
970
South Carolina, January 2006
Duke Energy has been hit with an
age-discrimination and pension-lawviolation lawsuit by a group of six
former and current employees
claiming that "older workers lost
thousands of dollars in the value of
their pensions after putting in
decades of work" for the company.
Alabama, August 2005
A lawsuit filed by 13 black employees
declared that the plant they work at
maintained a segregated bathroom
and break room. A "whites only" sign
and a padlock denied them access to
the bathroom. Several white
employees had keys to the facility.
Washington DC, 2005
Women earn less than men. Jill Miller,
CEO and president of Women Work! said,
"A lot of people still think it’s OK for men to
be considered the primary wage earners
and for women to earn less." According to
the Bureau of Labor Statistics, by the end
of 2004, men made 19% more than
women: $704 versus $571 in median
weekly pay.
Florida, September 2004
A lawsuit against AT&T Broadband
claimed the company intentionally
denied high-speed Internet access to
communities of color and poor
neighborhoods and overcharged
other customers for services.
San Francisco, 2003
A lawsuit was filed by Latino and
Asian-American employees and
applicants who charged that
Abercrombie & Fitch hired only white
sales force. According to the lawsuit,
the company puts people of color in
less-visible jobs, such as the stock
room regardless of their qualifications.
Diversity and Corporate Success
To succeed, corporate diversity efforts must
be led by line executives -- not endorsed
or encouraged, but actively led by the
same people who lead the company to
other successes.
Harvard Business Review on Managing Diversity
Top 15 Diversity Companies
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ALTRIA
TURNER BROADCASTING SYSTEM
CITIGROUP
PEPSICO
ABBOTT LABORATORIES
THE COCA-COLA CO.
XEROX
ALL STATE INSURANCE CO.
VERIZON COMMUNICATIONS
KRAFT FOODS
FORD MOTOR CO.
MARRIOTT INTERNATIONAL
KEYBANK
PEPSI BOTTLING GROUP
SBC COMMUNICATIONS
DiversityInc.com
Criteria
CEO commitment
 Diversity metrics
 Demographics of managers and top 10%
highest-paid employees
 Retention Initiatives
 Breakdown of women by race/ethnicity
 Levels of managers and supplier diversity
 Multicultural marketing initiatives
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Diversity = Opportunity
We are surrounded by opportunities to learn
more about diversity. Whether we benefit
ourselves of these opportunities to
develop our diversity consciousness, and
whether we allow ourselves to be
transformed, is up to us.
Diversity Consciousness
Population Projections for Tarrant County
2000-2040
4,000,000
3,500,000
3,000,000
Total
White
Black
Hispanic
Other
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2000 2005 2010 2015 2020 2025 2030 2035 2040
In January 2006, The Texas Higher
Education Coordinating Board reported:
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The number of Latinos completing undergraduate degree
and certificate programs has grown 47% since 2000
Latinos represent the state's fastest-growing ethnic
group
Women have accounted for two-thirds of the increase in
bachelor's degrees at the state's public universities over
the past five years
The largest jump in bachelor's degrees was made by
black students, with a 33% increase
Diversity Initiatives for
Corporate Success
PepsiCo, 2003 Campaign
This advertising campaign attracted Latino customers with its FritoLay's Chile Limon and Doritos guacamole-flavored chips, which
brought in $100 million in revenue.
Barbie Dolls, 2005
Multicultural dolls that reflect the diverse, mixed-race
reality of children. Representing the changing world that
no longer remains the "Barbie-doll standard" of beauty.
This innovation generated a profit of $20.9 million.
2006 Film Academy Awards Nominees
Crash (6 nominations), racial differences
Brokeback Mountain (8), homosexuality
Transamerica (2), transsexual issues
Toyota, 2006 Super Bowl Commercial
The new 2007 Toyota Camry Hybrid was introduced in
two languages in a 30-second commercial spot costing
up to $2.5 million. It highlighted a Latino father in
bilingual conversation with his young son during a car
ride. When the son asks why his father uses both
languages, the father responds, “for your future.”
We must create an environment where no
one is advantaged or disadvantaged, an
environment where “we” is everyone.
Harvard Business Review on Managing Diversity
Sources
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Bucher, Richard D.
Diversity Consciousness: opening our minds to people,
cultures, and opportunities. Second Edition.
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Diversityinc.com
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Harvard Business Review on Managing Diversity.
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Thomas, R. Roosevelt
Building on the Promise of diversity: how we can move
to the next level in our workplaces, our communities,
and our society.