Internal Factor Evaluation MATRIX
The Egyptian Pharmaceutical Trading Company
Weight
Rating
Weighted
Score
0.15
0.13
0.17
4
3
4
0.60
0.39
0.68
0.10
3
0.30
Weaknesses
6 . Poor coverage for some areas like upper Egypt.
7 . permanent Shortage in stock of subsidized drugs .
8 . Delayed lead time for delivery specially for remote areas (more than 3 days )
9. decrease in productivity of man power
0.10
0.10
0.13
0.12
2
1
2
1
0.20
0.10
0.26
0.12
Total
1.00
Key Internal Factors
Strengths
1 . Large network of distribution; 54 branches distributed countrywide
2 . Updated database For all pharmacies and hospitals countrywide
3 . Monopoly for some drugs; Toxic, imported and subsidized drugs
4 . Well established communication technology; large WAN all over the country
& “ Call Centre” service available 24 hrs
5 . Increase in ROI & annual sales revenues by 10% (good financial position
2.65